Omnicom

  1. Griffin Sweet, Formerly of OMD Sound, Joins Billboard As Brand Partnership Manager

    November 20, 2013 12:33 PM EST Griffin Sweet has joined Billboard as brand partnership manager, based in New York. Sweet will report to Julian Holguin, Billboard’s director of brand partnerships, and work with the sales team on breaking and growing business to create integrate ...

  2. Ketchum Launches Music Division, Ketchum Sounds, With Snoop Dogg, One Direction Deals

    November 27, 2012 7:04 PM EST PR agency Ketchum has launched a music-marketing division, Ketchum Sounds, to be headed by Marcus Peterzell, executive VP of entertainment for Ketchum Sports & Entertainment. With expertise in brand strategy, tour sponsorship and activation, m ...

  3. Grooveshark Wins DMCA Argument in Universal Dispute

    July 11, 2012 12:52 PM EDT It's not a secret that Universal Music isn't much of a fan of Grooveshark, the music discovery service that streams over a billion songs every month. The record giant has been pursuing several court actions against the company, including ...

  4. Business Matters: Pandora Falls 24% on Second Day of Trading

    June 16, 2011 5:53 PM EDT Pandora Crashes Back to Earth, But Why? - After flying high on its opening day of public trading, Pandora Media came crashing back to earth on Thursday. Shares closed down 23.88% to $13.26, erasing $690 million in market value. Pandora's IPO ...

  5. Music Supervisors Unlock Super Bowl Ad Strategies

    January 30, 2009 12:00 AM EST When it comes to Super Bowl ads brands and their ad agencies want everything in them to be bigger, brighter and better than their normal ads, especially the music. The music heard in Super Bowl ads, whether its licensed or created, plays an integr ...

  6. Smashing Pumpkins To Debut Song During Super Bowl

    January 28, 2009 12:00 AM EST The Smashing Pumpkins will unveil a new song, "FOL", in an commercial for Hyundai during the Super Bowl. This is the second famed musician Hyundai has enlisted for Sunday's big game. The first is Yo Yo Ma. "The combination of H ...

  7. Starbucks Taps MC Yogi For New Campaign

    January 21, 2009 12:00 AM EST Starbucks this week launched a national ad campaign that uses lyrics and music from California rapper MC Yogi (White Swan Records). MC Yogi last year released a viral video entitled "Obama '08 - Vote for Hope" which has garnered 350 ...

  8. Musicrypt Inc Rebrands, Widens Scope

    July 18, 2007 12:00 AM EDT Digital media distributor Musicrypt Inc. has been renamed Yangaroo Inc. and is widening its scope beyond the music industry. "Our new brand is the result of increasing demand for our solutions in many areas beyond the music industry," sa ...

  9. Jeep Preps Emerging Artists Tour

    August 21, 2006 12:00 AM EDT Jeep has tapped emerging artists to help launch its newest vehicle, the Jeep Compass, via a four-week, multi-market tour. The trek commences with an Aug. 24 kick-off event featuring G. Love & Spec Jeep has tapped emerging artists to help l ...

  10. Behind the Deal: Mel Karmazin On Radio

    November 23, 2004 12:00 AM EST <i>Mel Karmazin made his first public appearance since his departure last summer as president/COO of Viacom during the 12th annual National Assn. of Broadcasters' European Radio Show, held Nov. 7-9 in Mel Karmazin made his first public ...