Nike

  1. The World Cup's Top 10 Syncs (Watch)

    June 19, 2014 6:15 PM EDT World Cup ads put music’s reputation as the “universal language” to the test in a crowded field where the choice of the song can mean a win or lose for any brand.  This year’s World Cup sponsorship is up 40% from 2010, according to a study by Mc ...

  2. Weird Merch: Converse's Black Sabbath Chuck Taylor All-Stars

    January 09, 2014 8:32 PM EST Converse has just announced a Black Sabbath collection based on its classic Chuck Taylor All-Star sneaker sneaker design, which may be more of a brilliantly synergistic marketing concept than anyone could have ever guessed. A quick look at the liv ...

  3. Backbeat: Kanye West Rocks Samsung Galaxy Note II Launch Party With T.I., Jennifer Hudson, Meek Mill

    October 25, 2012 4:16 PM EDT Kanye West took the stage to promote the release of the new Samsung Galaxy Note II at the Skylight at Moynihan Station Wednesday night. (Photo: GettyImages) Last night (Wednesday, Oct. 24) Kanye West performed an hour-long set covering the breadth ...

  4. Musicians Hoping to Place Music in Films, TV, Advertising Get Solid Advice at Billboard/THR Conference

    October 24, 2012 6:16 PM EDT (L-R): Jordan Passman, Founder, scoreAscore; J.T. Griffith, Music Supervisor, Nike; and Josh Rabinowitz, SVP/Director of Music, Grey Worldwide hang out before their panel begins.(Photo: Arnold Turner) In the film and TV world, anyone looking to pl ...

  5. Steve Rifkind Signs Deal To Help Promote New American Basketball League

    September 05, 2012 12:37 PM EDT Steve Rifkind, the label head who founded Loud Records before selling it to Sony and creating SRC Records, has signed a partnership deal with the brand new American Basketball League, the U.S.'s first professional league with international FI ...

  6. Dr. Dre, Diddy, Jay-Z Top Forbes' 'Hip-Hop Cash Kings' List

    September 05, 2012 11:04 AM EDT After creating some of the most classic albums hip-hop fans have ever heard, Dr. Dre shifted tactics and tackled exactly how those fans heard them, and his efforts have landed him on top of Forbes' list of top hip-hop cash kings . With $110 m ...

  7. Robert F.X. Sillerman's Empire State of Mind

    August 30, 2012 5:55 PM EDT After conquering both radio and live music, Robert F.X. Sillerman now has $1 billion to spend and his sights set on electronic dance music's explosive live space. Bob Sillerman is laying on a black marble countertop, against a black brocade w ...

  8. Backbeat: Afropunk Festival Roars Back With Erykah Badu, Mos Def, TV On The Radio

    August 27, 2012 2:03 PM EDT TV On the Radio closes out the eighth Afro-punk Festival. (Photo: Harley Oliver Brown) Around this time last year, Matthew Morgan , managing director of Afropunk LLC , thought the Afropunk Festival he dreamed up eight years ago was over for good. ...

  9. Inaudible Frequencies, InConcert Amp'd, And More -- 5 Apps That Are Changing Live Music

    June 26, 2012 2:09 PM EDT The Flaming Lips hacked FM radio as part of their boombox experiments, which started in the '90s. Smartphones are better than FM radios. The Flaming Lips blew us away in the '90s, when they invited the crowd onto the stage as part of the ...

  10. Facebook Rolling Out Centralized App Center

    June 08, 2012 7:55 AM EDT NEW YORK (AP) -- There's more to Facebook apps than "Angry Birds" and Pinterest, but many users wouldn't know that because there hasn't been a good, central way to find them. Facebook Inc. is trying to change that. On Thur ...

  11. Exclusive: (RED), Red Hot Teaming For '(RED) Hot + Fela' Compilation

    May 31, 2012 5:00 PM EDT (RED) and the Red Hot Organization are teaming up for the first time on (RED) Hot + Fela , a tribute compilation to Fela Kuti tentatively due this fall, a follow-up to 2002's Red Hot + Riot . The first single, a cover of Kuti's "Lad ...

  12. News You May Have Missed During the Annual SXSWi P.R. Barrage

    March 23, 2012 12:42 PM EDT Onesheet Mobile, like many tech companies, introduced it's latest product initiative during SXSWi If you were busy before, during and after SXSW, you may have missed some news items during the annual SXSW press release barrage from Onesheet, ...

  13. Music-Placement Pros From Nike, Saatchi, MCM, Others Talk 'Insider Secrets' at SXSW Panel

    March 16, 2012 12:57 PM EDT "It's easy to find the sound of a brand; Nike has one, Crayola has one, people don't think Tide has a sound, but it does," said JT Griffith, music supervisor for Nike, at the "Cash for Songs: Insider Secrets of Music Place ...

  14. Samsung, Chevrolet, Foursquare, John Mayer Led SXSWi Social Media Chatter

    March 15, 2012 7:56 AM EDT South by Southwest Interactive conference is over, but a few top brands and companies left a considerable trail of social media chatter in their wake. Samsung, Twitter, YouTube, Foursquare and Chevrolet were among the brands that got the most soci ...

  15. Nike Turned a Building into a Music App at SXSW With Help From Diplo and Sleigh Bells

    March 14, 2012 5:05 PM EDT ] (Photo:Thomas Van Buskirk) AUSTIN, TEXAS -- The biggest app at this year's SXSW wasn't Highlight or Glancee , physically speaking. It was the building pictured above, which Nike essentially turned into a music app as part of its Diplo/ ...

  16. Backbeat: Zya Music Creation Service Launch Makes A Big Splash At SXSWi

    March 13, 2012 11:41 AM EDT (L-R): Matt Serletic (CEO and Co-founder, Music Mastermind), Bo Bazylevsky (President and Co-founder, Music Mastermind), Dean Serletic (SVP Marketing, Music Mastermind). (Photo: Glenn Peoples) The launch party for music creation product Zya was ha ...

  17. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  18. Billboard.biz's 2012 SXSW Blog

    March 09, 2012 2:42 PM EST March 13, 2012 | EXCLUSIVE Exclusive: Ginger Baker Documentarian To Next Tackle Bill Laswell "Beware of Mr. Baker" director Jay Bulger (center) and producer Fisher Stevens (right) are interviewed during the film's press day on Sunda ...

  19. Lil' Wayne Branches Out Into Shoe Business

    February 27, 2012 3:47 PM EST (Photo: Andrew Sidney/Picture Group) Lil Wayne's attention grabbing fashion has ranged from leopard print skintight pants to shirtless ensembles complete with enough bling to light a city. Now Weezy will hone his fashion expertise and craft a ...

  20. Photos: ?uestlove and DJ Cassidy Spin For Skylar Grey, Lonely Island @ Vevo Post-Grammy Party

    February 13, 2012 3:08 PM EST The Vevo Presents I'm With The Band post-Grammy party, sponsored by Nike and Fuelband, was held in Los Angeles Sunday night featuring guest DJs ?uestlove and DJ Cassidy spinning on the ones and twos for stars such as Skylar Grey, Jorma Taccon ...

  21. UPDATE: SOPA Imploding, Facebook's Zuckerberg, House Speaker Boehner Add To Backlash

    January 18, 2012 2:30 PM EST UPDATE (3:43 p.m.): House Speaker John Boehner said the SOPA and PIPA bills were not ready to go to a vote in Congress, according to the Wall Street Journal , while the top Republican on the Senate Judiciary Committee, Orrin Hatch (Utah), released ...

  22. CES Quick Hit: Motorola's MOTOACTV Monitors Your Best Workout Songs

    January 13, 2012 3:17 PM EST Time After Time: Motorola's MOTOACTV allows users to track which songs pump them up. If you always suspected that Nine Inch Nails' "March of the Pigs" made you run just that much faster during your workouts, now, there's a ...

  23. 2012's Consumer Electronics Show Biz Blog

    January 09, 2012 7:29 AM EST Jan 13, 2012 | Blog Post CES 2012: 8 Cool Things Andrew Hampp, Las Vegas The music industry was all over Las Vegas this week, from Will Smith and Kelly Clarkson at Sony's presentation, Justin Timberlake's cameo at MySpace's TV annou ...

  24. Kanye West Tweets He 'Fired' William Morris After Cara Lewis Left For CAA During Twitter Rampage

    January 05, 2012 12:00 AM EST A day after news broke that former William Morris Endeavor Entertainment (WME) hip-hop agent Cara Lewis joined Creative Artists Agency, Kanye West revealed that he "fired William Morris" after her departure. Cara Lewis Joins CAA; Eminem ...

  25. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  26. Backbeat: Theophilus London, Warner Bros. Execs Talk New Remix Album, Designing Nikes Over Tuna Rolls in L.A.

    October 19, 2011 4:29 PM EDT The Three Musketeers: Hip Hop Since 1978's Hip-hop (the company manages Drake, Nikki Minaj, Lil Wayne), Theophilus London and Warner Bros. Records co-president/CEO Todd Moscowitz. A few minutes after this photo was taken, London rocked the st ...

  27. Steve Jobs: A Collection of His Classic Quotes

    October 05, 2011 9:57 PM EDT ( Apple founder Steve Jobs, who died today at the age of 56 , leaves behind a huge legacy on music, technology and modern culture. He also had a way with words, as evidenced by this collection of memorable quotes.) "Your time is limited, so d ...

  28. Backbeat: Jody Watley's Surprise Appearance at the Comma Showcase

    August 19, 2011 3:06 PM EDT Jody Watley flanked by French Horn Rebellion members and siblings David Perlick-Molinari (left) and Robert Perlick-Molinari (right) during their rousing version of "Lookin' for a New Love." In the Green Room: Jody Watley (right) Chi ...

  29. Klout CEO Joe Fernandez Wants To Measure Your Social Media Influence

    July 28, 2011 4:02 PM EDT Klout's splash page: The site quantifies your social media influence and claims to have over 1 million active users. With corporations like Coca Cola, Reebok and Chevrolet offering invitations to Spotify's U.S. release, it was a relative ...

  30. Vital Veronica Climbs The Dance Songs Chart With "Freak Like Me"

    July 22, 2011 1:53 PM EDT Unlike many female pop figures who become icons after landing a hit, Mayra Veronica was a sex symbol long before she recorded her current single, "Freak Like Me." As a model and co-host of a popular Univision program, Veronica had been ...

  31. Coca-Cola Acquires Stake in Music Licensing Company

    July 22, 2011 1:36 PM EDT Coca-Cola is buying a minority stake in independent music licensing firm Music Dealers as part of a three-year nonexclusive deal under which Coke soft-drink brands will incorporate music by Music Dealer artists into their marketing campaigns. Ne ...

  32. Business Matters: The Numbers Inside the Latest Lawsuit Against Universal Music Group; Apple's Cloud and Music Publishers

    May 20, 2011 5:52 PM EDT The Numbers Inside The Latest Royalties Lawsuit Against Universal -- More artists have filed a class action lawsuit against Universal Music Group over a dispute about royalty calculations . According to the New York Times, Rob Zombie, White Zombie ...

  33. BamaJam Founder Ronnie Gilley Pleads Guilty, Temporarily Released From Jail

    April 26, 2011 3:57 PM EDT Country Crossing casino developer Ronnie Gilley is out of jail temporarily and headed home to spend time with his family and try to straighten out his financial problems before he reports to federal prison for a sentence that could exceed 20 years ...

  34. Adele's '21': Just How Impressive Are Her Digital Sales?

    March 03, 2011 7:21 PM EST This week's No. 1 album is a major exception to a rule: Adele's "21" made it to the top of the Billboard album chart mainly on the strength of digital sales. In fact, it would have been #1 even if it hadn't sold a single C ...

  35. Biz Matters: The Headphone Gold Rush Is On, Skullcandy Files IPO

    February 15, 2011 4:05 PM EST The Great Headphone Gold Rush Is On, Skullcandy Files IPO -- Headphone manufacturer Skullcandy has filed for an initial public offering , signaling a strong belief in the increasingly crowded high-end headphone market. The company says it plans on ...

  36. Kanye West Battles For Kobe Bryant's Sneakers in New Nike Ad

    January 31, 2011 1:16 PM EST "Some take souls... some take scalps," actor Bruce Willis tells Kobe Bryant amidst a basketball court set ablaze. "The Boss takes shoes." "The Boss" in question is Kanye West, who appears alongside Willis, Bryant and ...

  37. BETTER KNOW A PANELIST: DDB's Gabe McDonough

    September 13, 2010 12:00 AM EDT Name: Gabe McDonough Title: Senior Producer of Music and Integration, DDB Panel: Sept. 15, 11:15 a.m. Case Study: Bud Light Lime; 5:30 p.m. Speed Networking For more information or to register for our Music & Advertising conference in Chicago ...

  38. BETTER KNOW A PANELIST: Comma's Bonny Dolan

    August 30, 2010 12:00 AM EDT Name: Bonny Dolan Title: Executive Producer, Comma Panel: Sept. 15 2:30 p.m. Music Supervision 101: Finding the Perfect Song; 5:30 p.m. Networking Happy Hour. For more information or to register for our Music & Advertising conference in Chicag ...

  39. Business Matters: Playlist.com, Weezer, Pandora and more

    August 24, 2010 12:00 AM EDT Opinion and analysis of the day's music business news. -- The story of Playlist.com is far more interesting than the actual music service. CNET’s Greg Sandoval wrote a good article about the company’s recent Chapter 11 bankruptcy filing and i ...

  40. @Music & Advertising: Kid Rock Talks Jim Beam, 'Born Free' and more

    June 15, 2010 12:00 AM EDT For full coverage of the Music & Advertising Conference 2010, visit Billboard.biz/manyc . Rock N Roll Jesus Kid Rock delivered a keynote Q&A alongside Billboard editorial director Bill Werde at the Billboard Music & Advertising Confere ...

  41. Music & Advertising Conference Kicks Off Tomorrow

    June 14, 2010 12:00 AM EDT In case you couldn't tell from that huge countdown timer to the right, the second annual Music & Advertising Conference is almost here. The Billboard and Adweek event runs June 15-16 in New York and will bring together more than 300 atten ...

  42. BETTER KNOW A PANELIST: Lexus' Steve Jett

    June 11, 2010 12:00 AM EDT Name: Steve Jett Title: National Marketing Communications Manager, Lexus Division - Toyota Motor Sales Panel: Lexus Case Study on Tues., June 15, from 2:35pm - 3:20pm. For more information visit Billboardevents.com . What's the last album you ...

  43. Kid Rock Confirmed For Billboard and AdWeek's Music & Advertising Event

    May 16, 2010 12:00 AM EDT The Rock N Roll Jesus himself will be on hand to preach the gospel of working with brands at Billboard and AdWeek's Music & Advertising event. Kid Rock has been confirmed for an afternoon keynote for the conference, which will be held on ...

  44. Web Trends: Guru, Justin Bieber, Jay-Z, Nike and More

    April 20, 2010 12:00 AM EDT Google Trends 6. Guru Dies 10. Guru Dead 13. Gang Starr Guru Dead Iconic rapper Guru, who fell into a coma after suffering cardiac arrest in early March has died yesterday morning at the age of 43, losing a long battle with cancer. The report come ...

  45. Web Trends: CMA Awards, Lady Gaga, Lil Wayne and more

    April 19, 2010 12:00 AM EDT A look at what's making waves on the Web on Monday afternoon (April 19). Google Trends (as of 4pm) 16. CMA Awards 2010 Winners The 2010 Country Music Awards Ceremony took place on Sunday dominated by Carrie Underwood and Lady Antebellum. Winn ...

  46. Ellie Goulding Joins Nike Team

    March 30, 2010 12:00 AM EDT Recent U.K. chart-topper Ellie Goulding has teamed up with international sportswear company Nike for an innovative fitness and music promotion. Titled “Ellie Runs,” the promotion will see Goulding -- who scored a U.K. No. 1 with her debut studio s ...

  47. Wolfgang Wagner, Longtime Bayreuth Director, Dies

    March 22, 2010 12:00 AM EDT Wolfgang Wagner, the grandson of composer Richard Wagner and the leader of the Bayreuth opera festival for more than half a century, has died, the festival said. He was 90. Wagner died on Sunday (March 21), the festival said in a brief statement o ...

  48. The Stooges Gain Entry Into Rock Hall

    March 12, 2010 12:00 AM EST Iggy Pop was starting to feel like the Susan Lucci of rock 'n' roll. Just as the veteran soap actress believed she might never win a Daytime Emmy, the godfather of punk was certain his groundbreaking band The Stooges wouldn't ever e ...

  49. Celeb Endorsements Bigger Than Ever, Despite Tiger's Fall

    March 08, 2010 12:00 AM EST Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But ...

  50. Guest Column: 15 Brands That Made Great Use Of Music

    December 30, 2009 12:00 AM EST As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of "selling out" has been taken over by "selling in." Think of Pearl Jam doing a Target ad -- ...

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