Nielsen Online

  1. @Advertising Week: Nielsen Unveils Online Campaign Ratings System

    September 28, 2010 12:00 AM EDT In a bid to help marketers measure audiences for ads across TV, online and (eventually) mobile platforms by a common metric, Nielsen unveiled a new system Monday—to be launched commercially next year—that will provide, for the first time, TV-type ...

  2. MTVN, Quantcast to Laser-Target Web Video Ads

    February 16, 2010 12:00 AM EST MTV Networks plans to offer advertisers the ability to purchase specific demographic and lifestyle target audiences within its online video inventory as part of an ongoing partnership with the Web analytics firm Quantcast. According to MTVN offici ...

  3. Total Audience for Online Video Continues to Climb

    January 12, 2010 12:00 AM EST Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any oth ...

  4. Heavy Expands To Radio

    September 09, 2009 12:00 AM EDT Young-male Web destination Heavy is going offline. The site is launching a terrestrial radio program in a bid to expand reach. "Sumosonic" is a retooled show from one offered by Heavy online. The new version is hosted by Guns N' Ros ...

  5. Social Nets Explode Around Jackson Death, Memorial

    July 08, 2009 12:00 AM EDT Michael Jackson's memorial service continues to drive a heavy portion of the online conversations occurring on message boards, blogs and social networking platforms nearly 24-hours after its conclusion. However in terms of Web chatter, the se ...

  6. Facebook, Twitter Cut Into MySpace's User Time

    June 02, 2009 12:00 AM EDT News Corp. executives often present MySpace and Facebook as competing in different markets, with Facebook used as a communications vehicle and MySpace for entertainment. Whatever the case, a straight line can be drawn between more time spent on Fa ...

  7. No Doubt, Dave Matthews, Flo Rida Set For 'Today' Summer Series.

    April 02, 2009 12:00 AM EDT No Doubt, Dave Matthews Band, Flo Rida, Black Eyed Peas and Jennifer Hudson are among the artists scheduled to appear on NBC's "Today" show as part of the morning program's 14th annual summer concert series. No Doubt, in its fi ...

  8. Nielsen Unveils New Digital Tracking Services

    October 15, 2007 12:00 AM EDT The Nielsen Company unveiled new Internet and mobile measurement services designed to track two of the hotter areas of digital activity today -- blogs and mobile. Nielsen Online combines the company's Nielsen/NetRatings and BuzzMetrics servic ...