National Football League

  1. Exclusive: Budweiser VP Brian Perkins Talks Selecting Songs for the Super Bowl

    January 30, 2015 2:00 PM EST Anheuser Busch has long been the largest sponsor of the Super Bowl -- TV's perennial most-watched event, with a record 111.5 million viewers in 2014, according to Nielsen -- and it has prepared more than three minutes of collective ad time ...

  2. Super Bowl Synch Report: 14 For Sony/ATV, 10 For Warner/Chappell, 9 For Universal In Record Year

    February 03, 2014 5:26 PM EST Sunday’s Super Bowl featured more current hits in commercials than have been seen in recent memory – if ever – which is already reaping sales and awareness benefits for new tracks from U2, Passenger, Zedd, Skylar Grey and others. So how did the to ...

  3. Super Bowl Ads: Why You'll Hear New Music by Passenger, U2, One Republic and Zedd

    January 31, 2014 7:50 PM EST Ever since fun. skyrocketed to stardom from the use of “We Are Young” in a 2012 Super Bowl commercial for Chevrolet , brands, bands, publishers and music supervisors at top ad agencies alike have all been scrambling to re-create the lightning in ...

  4. Super Bowl at MetLife Stadium: An Inside Look at Hosting the Big Game (Q&A)

    January 30, 2014 6:52 PM EST Over his lengthy career, big-league facility manager Ron VanDeVeen has worked on major sporting events from the World Cup to the NBA Finals. On Sunday, he’ll add the Super Bowl to that list.   “The Super Bowl is definitely the biggest, in regards ...

  5. Drake To Star In Time Warner Cable Super Bowl Commercial (Exclusive)

    January 10, 2014 6:43 PM EST Super Bowl Music Mania: Billboard's Guide To NYC-Area Concerts VH1 Books Janelle Monae, J. Cole, Fall Out Boy and More for Six NYC Super Bowl Concerts Bruno Mars Preps for Super Bowl Performance: 'Everyone's Putting the Fear of Go ...

  6. VH1 Books Janelle Monae, J. Cole, Fall Out Boy and More for Six NYC Super Bowl Concerts

    January 09, 2014 1:20 PM EST The first Super Bowl to be held in the New York City/New Jersey area will bring an equally historic volume of concerts, as the music industry looks to top recent efforts in cities like New Orleans, Indianapolis and Dallas.   Leading the charge is ...

  7. Atlantic Records, Doritos Team Up for User-Generated Super Bowl Ad (From the Magazine)

    October 28, 2013 4:35 PM EDT Doritos and Atlantic Records are partnering to put music front and center at the Super Bowl with the latest version of Crash the Super Bowl, the Frito-Lay snack brand's annual user-generated ad contest that invites consumers to submit thei ...

  8. NFL, VH1 Prepping Six Pre-Super Bowl Concerts (Exclusive)

    October 14, 2013 1:10 PM EDT The following excerpt is from Billboard magazine's special Sports & Music Package which examines how music can play a larger role in the nearly $14 billion brands will this year spend on sports. This special section includes "The ...

  9. It's Official: Bruno Mars To Play Pepsi Super Bowl XLVIII Halftime Show

    September 08, 2013 1:48 PM EDT It's official: Bruno Mars will play the Pepsi Super Bowl XLVIII Halftime Show on Feb. 2, 2014.  Reports of the "Locked Out Of Heaven" singer's booking started circulating when the Los Angeles Times broke the news Friday, a ...

  10. Bruno Mars Set To Play Super Bowl 2014 Halftime (Source)

    September 07, 2013 2:44 PM EDT Bruno Mars will rock the Super Bowl XLVIII halftime show in 2014, a source confirmed to Billboard on Saturday (Sept. 7). The L.A. Times first reported the possible Bruno Mars halftime gig, citing it's own sources. The Associated Press has a ...

  11. Stevie Wonder/ Bud Light Squeaks Past Jimmy Cliff/ Volkswagen for Most-Tweeted Super Bowl Ad: Brand Bowl

    February 04, 2013 12:23 AM EST Not surprisingly, Beyonce was the most-Tweeted artist of Super Bowl 47 by a mile. But the race for most-Tweeted music-related commercial was very close – with Bud Light’s Stevie Wonder-starring ad slipping past Volkswagen and Jimmy Cliff by less ...

  12. Beyonce Announces World Tour Dates After Super Bowl Halftime Performance

    February 04, 2013 12:20 AM EST As expected , New Orleans was just the beginning. Following a Super Bowl halftime show that set Twitter ablaze, Beyonce announced that she will embark on "The Mrs. Carter Show," a nearly four month transatlantic tour that will kick off ...

  13. Beyonce Top-Tweeted Artist for Super Bowl 2013 by a Mile: Brand Bowl

    February 03, 2013 11:59 PM EST Not only was Beyonce the likely ratings winner of Sunday’s Super Bowl , she was far and away the winner on Twitter, as well. Billboard teamed up with Boston.com’s Brand Bowl to track the most talked-about artists on Twitter and the relative sent ...

  14. Super Bowl Commercials That Rock: Watch All The Music-Based Ads From The Big Game

    February 03, 2013 6:49 PM EST Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, but as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destinatio ...

  15. Will Beyonce Beat Madonna's Super Bowl Halftime Record?

    February 02, 2013 8:00 AM EST At this point, we're wondering whether there was actually more upside to Beyonce's recent national-anthem controversy than downside. Not only did she handle the situation with hater-flattening aplomb , her promise of a live performance ...

  16. Video: Super Bowl Ad Preview With Usher, Fleetwood Mac, Flaming Lips and More

    January 31, 2013 2:16 PM EST Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, but as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destination ...

  17. Lil Wayne, Big Boi, More Score Lucrative Sponsored Gigs Around Super Bowl

    January 30, 2013 8:00 AM EST As thousands of football fans flock to New Orleans for Super Bowl XLVII on Sunday, dozens of musical acts will also head to the Big Easy to collect hefty paychecks for performing at brand-sponsored events and other private parties during the wee ...

  18. Justin Timberlake Sets Live Return for Super Bowl Charity Show

    January 23, 2013 7:53 PM EST Justin Timberlake is returning to the stage. Less than one month after the singer-turned-actor exploded back onto the music scene with "Suit & Tie," featuring Jay-Z, Timberlake will perform his first solo concert in several years dur ...

  19. Morning Fix: Backstage at 'New Year Rockin' Eve;' Instagram's TOS Fallout; Gift Card Music Sales; Kimye Spawn

    December 31, 2012 8:27 AM EST Subscribe to Billboard's free Morning Fix email and our other music-business newsletters here. 'DICK CLARK'S NEW YEAR'S ROCKIN' EVE': A SPECIAL BACKSTAGE PREVIEW WITH PRODUCER LARRY KLEIN: Since it began 41 years ago, ...

  20. Beyonce Reunites With Pepsi For $50 Million Multi-Year Ad Campaign, Creative Partnership

    December 10, 2012 12:41 AM EST Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The news of the Pepsi pact was first reported by The New Yo ...

  21. Kenny Chesney's 'No Shoes Nation' Tour Announced for 2013

    November 08, 2012 10:00 AM EST Kenny Chesney will mark 20 years on the road with the "No Shoes Nation" tour, scheduled to roll through stadiums throughout North America starting on March 16 in Tampa, Florida. The first round of dates includes 17 stadiums in cities ran ...

  22. Can Beyonce Best Madonna's Super Bowl Record?

    October 19, 2012 1:57 PM EDT Now that Beyonce as been officially announced as the performer at the 2013 Super Bowl halftime show on Feb. 3, can she top Madonna's record for most-watched U.S. telecast of all time? The Material Girl's performance during this year&# ...

  23. Can Beyonce Top Madonna's Super Bowl Halftime Record?

    October 16, 2012 6:53 PM EDT Now that Beyonce has been officially announced as the performer at the 2013 Super Bowl on Feb. 3, can she top Madonna's record for most-watched U.S. telecast of all time? The Material Girl's performance during this year's Super Bowl ...

  24. It's Official: Beyonce To Perform At Super Bowl Halftime Show

    October 16, 2012 11:35 AM EDT (Photo: Beyonce's Tumblr ) All the single ladies will be watching the upcoming Super Bowl along with football lovers. That's because Beyonce is the halftime show performer. A source familiar with Super Bowl XLVII told The Associated Pres ...

  25. Madonna Didn't Change 'Girl Gone Wild' Single Title Because of Joe Francis, Rep Says

    February 28, 2012 4:20 PM EST Madonna did not switch the name of her latest single to thwart legal action fromGirls Gone Wild founder Joe Francis, her representative, Liz Rosenberg, tells The Hollywood Reporter. How Madonna's Second 'MDNA' Single 'Girls Gon ...

  26. Grammys Book Big Brands, Bigger Ad Rates As 30-Second Spots Command $800,000 Apiece

    February 10, 2012 12:11 PM EST The Super Bowl had its fair share of big synchs and artist appearances this year ( Billboard.biz, Feb. 6 ), but the real music-marketing showcase is the Grammy Awards. The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its large ...

  27. Super Bowl Seen Online Via Live Stream By 2.1 Million

    February 08, 2012 8:15 AM EST NEW YORK (AP) - The first live stream of the Super Bowl drew 2.1 million unique viewers, NBC said Tuesday. That's a small fraction of the record 111.3 million viewers that watched NBC's broadcast of the big game. But it was still enough ...

  28. Madonna's Super Bowl Performance Caused 10,245 Tweets Per Second

    February 06, 2012 2:35 PM EST The world's most powerful promotional event met the leading real-time social media tool during the Super Bowl Sunday evening. Records were set and a pop icon's upcoming album and tour got off to a fantastic start. Madonna's performa ...

  29. Kelly Clarkson Nails National Anthem at Super Bowl 46

    February 05, 2012 7:55 PM EST Some of the greatest singers have gotten a little pitchy when singing the National Anthem; but not Kelly Clarkson. The Grammy-winning singer scored with an elegant, pitch-perfect, slightly understated rendition of "The Star-Spangled Banner&qu ...

  30. Exclusive: John Williams' 'Wide Receiver' Gets Dubstep Treatment For Super Bowl XLVI

    January 26, 2012 9:01 PM EST The Giants and the Patriots will meet on the field at Super Bowl XLVI, but when NBC goes to commercial, John Williams will meet dubstep and other modern music styles. Intending to reflect the epic nature of this NFL championship, a rematch of the ...

  31. Pepsi to Showcase 'X Factor' Winner in Super Bowl TV Ad

    August 08, 2011 6:29 AM EDT A significant new element to Pepsi's sponsorship of "The X Factor" has raised the stakes for contestants on the Fox singing competition show: The soft-drink giant says it will feature the winner in a Pepsi TV ad that will air duri ...

  32. Pepsi to Feature 'X Factor' Winner in Super Bowl Ad

    August 05, 2011 11:12 AM EDT A significant new element to Pepsi's sponsorship of " The X Factor " has raised the stakes for contestants on the Fox singing competition show: The soft-drink giant says it will feature the winner in a Pepsi TV ad that will air duri ...

  33. NBC's 'The Voice' to Air After the Super Bowl

    May 31, 2011 7:25 PM EDT NBC will air "The Voice" after the Super Bowl in February. An hourlong episode will air Feb. 5 following the network's telecast of Super Bowl XLVI, Bob Greenblatt, chairman of NBC Entertainment announced Tuesday. "There is no b ...

  34. Usher, Black Eyed Peas, Slash Dominate Super Bowl Tweets, 4,000 Per Second

    February 10, 2011 4:38 PM EST It's no surprise that the Super Bowl generated no shortage of Tweets during what turned out to be the most-watched television event ever. But what is surprising is what Twitter users talked about. According to information revealed on its blog ...

  35. Amazon Tweets Super Bowl Music Links to Spur Sales

    February 07, 2011 12:58 PM EST Much has been written about how music appearing in Super Bowl ads or performed during the Super Bowl Halftime Show receive sales spikes as a result of the massive exposure -- particularly via digital downloads. Amazon.com, still struggling to comp ...

  36. Christina Aguilera Defends Super Bowl National Anthem Flub

    February 07, 2011 9:36 AM EST Christina Aguilera rushed to defend herself after messing up a line while performing the National Anthem at the Super Bowl on Sunday. The pop singer said she got lost in the moment -- and lost her place in the song. "I can only hope that ever ...

  37. Black Eyed Peas Unpaid for Super Bowl Halftime Performance

    February 07, 2011 7:55 AM EST The Black Eyed Peas drew a mixed reaction from Twitter users in their halftime Super Bowl performance, but -- love it or hate it -- it might surprise you to discover that the group wasn't paid for its efforts. In fact, most acts that perform ...

  38. Jack Isquith Guest Post: What The Music Industry Can Learn From the Super Bowl

    February 03, 2011 2:00 PM EST The following guest post is from Jack Isquith, a digital music expert who has held senior posts at Warner Brothers Records and AOL Music, that originally appeared on his blog Digital Music Insider and is reposted with his permission. The Football ...

  39. Proposed L.A. Stadium to Be Named Farmers Field

    February 01, 2011 2:00 PM EST A proposed NFL stadium in downtown Los Angeles would be called Farmers Field under a 30-year naming-rights deal between developer AEG and Farmers Insurance Exchange. The companies announced the agreement in a joint statement Tuesday in advance of ...

  40. Bieber, Ozzy Osbourne Team Up for Super Bowl Ad

    January 27, 2011 6:47 PM EST Fresh-faced Canadian teen idol Justin Bieber has teamed up with veteran rocker Ozzy Osbourne and his wife Sharon to make a Best Buy commercial for next month's Super Bowl, the U.S. electronics chain said on Thursday. Bieber, 16, currently the ...

  41. Watch Lupe Fiasco's Pepsi Ad for the Packers-Bears Game

    January 21, 2011 12:00 AM EST After five long months of agony, ecstasy and couch potato-dom, the matchup for Super Bowl XLV will finally be decided this weekend, as the Green Bay Packers play the Chicago Bears for the NFC Championship and the New York Jets square off against t ...

  42. Black Eyed Peas To Perform Super Bowl Halftime

    November 26, 2010 12:00 AM EST The Black Eyed Peas will be the featured halftime performer at the Super Bowl. The Grammy award-winning group will perform Feb. 6 at Cowboys Stadium. The announcement was made Thursday (Nov. 25) during the Dallas Cowboys' game against the New ...

  43. Green Day Teams With Gang Green In Jets' Opener

    August 13, 2010 12:00 AM EDT Gang Green and Green Day are ready to play together. The New York Jets said Friday the band will play during their regular-season opener Sept. 13. The Jets face the Baltimore Ravens in the Monday night game at New Meadowlands Stadium. Green Day wi ...

  44. Dave Matthews, Swift To Play NFL Kickoff Concert

    August 09, 2010 12:00 AM EDT Dave Matthews Band and Taylor Swift will perform in New Orleans at the NFL's annual kickoff concert. The league said Monday the Grammy-winning artists will hold the show in Jackson Square, before the Super Bowl champion Saints face the Minnes ...

  45. VH1 Piloting Workplace-battle Reality Series

    June 25, 2010 12:00 AM EDT VH1 has scooped up a reality pilot in which office workers battle for a $50,000 bonus. The recession-appropriate project locks a group of pencil-pushing employees in their workplace for 72 hours. During lockdown, staffers must try to convince thei ...

  46. TiVo: Super Bowl Plays Trumped Ads

    February 09, 2010 12:00 AM EST The five biggest Super Bowl moments outscored the five biggest ads Sunday, when measured by audience spikes and how many folks using TiVo rewound the action to watch it again. TiVo said Monday that the top moment of Super Bowl XLIV was Tracy Porte ...

  47. Super Bowl TV Advertisers See Online Gains

    February 09, 2010 12:00 AM EST Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands, according to research conducted by Prophesee, a unit of Interpublic's Initiative that monitors and analyzes ...

  48. UPDATE: Super Bowl Sets All-Time Ratings Record

    February 08, 2010 12:00 AM EST Super Bowl XLIV is the most-watched TV program in U.S. history. Sunday's big game set a new all-time ratings high, overthrowing the 27-year-old record held by the final episode of "M*A*S*H." The New Orleans Saints vs. Indianapolis C ...

  49. The Big Game Goes for a Record

    February 01, 2010 12:00 AM EST With the Super Bowl's go time less than a week away (Feb. 7, CBS), analysts and researchers are asking if this year's game will be the most-watched ever. Some believe the mix of this year's huge, post-season NFL ratings coupled with ...

  50. Carrie Underwood Set For The Super Bowl

    January 28, 2010 12:00 AM EST Carrie Underwood is going to the Super Bowl - and she'll be singing the national anthem. The country superstar from Checotah, Okla., won't be alone in singing America's praises. Queen Latifah will perform "America the Beautiful ...

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