Mountain Dew

  1. Pepsi's Frank Cooper Talks iTunes Radio, Exclusive Brand Channels (Exclusive)

    September 18, 2013 6:56 PM EDT Apple’s long-awaited launch of iTunes Radio on Wednesday brings an exclusive list of sponsors -- McDonald’s, Nissan, and Procter & Gamble among them -- but only one with its own branded stations. Pepsi, iTunes Radio’s premier beverage spons ...

  2. Mountain Dew Amps Up Country Strategy With CMT, Talks Future Of Hip-Hop Strategy

    June 06, 2013 5:45 PM EDT Mountain Dew has long had a history in the Heartland of America – the regions of the Midwest, Southwest and Southeast where nearly 80% of the brand’s volume comes from. But only recently has the soda giant started to incorporate the music of the ...

  3. Exclusive: Tyler, the Creator Talks Mountain Dew Controversy: 'It's Not Gonna Change My Art in Any Way'

    May 02, 2013 10:02 PM EDT .124 k 17 0 On Wednesday, PepsiCo removed an online ad for Mountain Dew developed by Odd Future rapper Tyler, the Creator after accusations surfaced that it portrayed racial stereotypes and made light of violence toward women. In the 60-second spot ...

  4. Updated: Pepsi Pulls Mountain Dew Ad Helmed by Tyler, the Creator

    May 01, 2013 12:38 PM EDT PepsiCo pulled an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women. In the 60-second spot – developed by Odd Future rapper Tyler, The Creator -- a battered white woman o ...

  5. Backbeat: Wiz Khalifa, Penguin Prison Join Mac Miller, Juicy J, RAC at SXSW Green Label Sound Showcase

    March 18, 2012 10:03 AM EDT Wiz Khalifa at Austin's Club De Ville at Mountain Dew's Greeln Label Sound's SXSW showcase. (Photo: Jessica Lehrman) In a week filled with surprise guests, the unannounced lineup at Mountain Dew's Green Label Sound showcase Fri ...

  6. How Mountain Dew Booked Lil Wayne for SXSW, DeWeezy Campaign

    March 15, 2012 9:58 PM EDT On a crowded Thursday night of exclusive showcases in Austin -- T.I., B.o.B. and Wale at the Warner Sound, Bruce Springsteen at ACL Live, Fiona Apple at Pitchfork and Snoop Dogg opening the Doritos stage -- Lil Wayne's headlining gig at Cash ...

  7. Lil Wayne Teams With Mountain Dew For DEWeezy Ad Campaign

    March 09, 2012 12:27 PM EST In one of the biggest hip-hop soft-drink partnerships in recent memory, Lil Wayne and Mountain Dew are teaming up for a new campaign, dubbed DEWeezy, set to formally kick off at South by Southwest in Austin next week. Images of the campaign first ...

  8. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  9. How Mountain Dew Saved Holy Ghost's Tour

    October 26, 2011 8:29 AM EDT Holy Ghost, a buzzy electro duo signed to James Murphy's DFA Records, had a predicament this summer. Members Alex Frankel and Nick Millhiser had already booked 20 dates for their first headlining U.S. tour, but were so strapped for touring do ...

  10. 6 Questions: PepsiCo Chief Marketing Officer Dave Burwick

    February 02, 2009 12:00 AM EST From Ray Charles to the Cool Kids, PepsiCo has long made extensive use of music in its advertising and marketing campaigns. Mariah Carey, Britney Spears, Shakira and Justin Timberlake are among the artists who've starred in Pepsi-Cola TV spot ...

  11. J&R Music Rolls Out First TV Campaign

    January 09, 2009 12:00 AM EST J&R Music and Computer World has launched its first TV campaign, touting the fact that it has been doing business "Since 1971" in five spots employing humorous vignettes that take place in the store. The retailer is a New York instit ...

  12. Indie Bands Work Beverage Branding

    September 18, 2008 12:00 AM EDT The Cool Kids, Matt & Kim and Flosstradamus were center stage at a concert Tuesday night (Sept. 16) sponsored by Mountain Dew's Green Label Sound record label. The Cool Kids opened the show, held at at New York's Le Poisson Rouge, wi ...

  13. Berkeley's Freight & Salvage Plans New Facility

    January 30, 2008 12:00 AM EST Berkeley, Calif.'s Freight & Salvage Coffee House, an established folk venue since 1968, has begun construction on an $11.3 million project that will boast two performance spaces, six classrooms for music-related workshops and a full-serv ...

  14. Three 6 Mafia, Santaolalla Win Musical Oscars

    March 06, 2006 12:00 AM EST From the film "Hustle & Flow." From the film "Hustle & Flow." News ...

  15. Clear Channel, NBC Team For Dew Action Sports Tour

    January 24, 2005 12:00 AM EST Multi-sport tour will include live music, video games. Clear Channel's Motor Sports division and NBC Sports are teaming together to launch the Dew Action Sports Tour this June. The multi-sport tour, featuring skateboarding, BMX, freestyle mot ...

  16. Apple, Pepsi Re-Team For Download Promos

    January 20, 2005 12:00 AM EST Soda caps to offer free iTunes music. Apple Computer and Pepsi are joining forces for another go-around of a download giveaway promotion first introduced at last year's Super Bowl. Starting Jan. 31, specially marked 20 oz. and 1-liter bottles ...

  17. Retail Track

    January 03, 2005 12:00 AM EST Waterloo Records & Video turns the idea of re-gifting into a sales tactic. Read Ed Christman's column. Waterloo Records & Video turns the idea of re-gifting into a sales tactic. Read Ed Christman's column. News ...

  18. Retail Track

    January 03, 2005 12:00 AM EST Waterloo Records & Video turns the idea of re-gifting into a sales tactic. Read Ed Christman's column. Waterloo Records & Video turns the idea of re-gifting into a sales tactic. Read Ed Christman's column. News ...

  19. Retail Track

    January 03, 2005 12:00 AM EST Waterloo Records & Video turns the idea of re-gifting into a sales tactic. Read Ed Christman's column. Waterloo Records & Video turns the idea of re-gifting into a sales tactic. Read Ed Christman's column. News ...

  20. Trackmasters' Tone Joins Uni Motown

    November 19, 2004 12:00 AM EST Production/label vet named exec VP of A&R. Production/label vet named exec VP of A&R. News ...

  21. The Indies

    July 28, 2004 12:00 AM EDT Collectors' Choice Music has purchased Orange, Calif.-based Hep Cat Records & Distribution for an undisclosed price. Read Chris Morris' column. Collectors' Choice Music has purchased Orange, Calif.-based Hep Cat Records & ...

  22. Tuned In: The Tube

    July 20, 2004 12:00 AM EDT Popular NBC sitcom "Will & Grace" will soon have its own flamboyant companion album. Read Carla Hay's column. Popular NBC sitcom "Will & Grace" will soon have its own flamboyant companion album. Read Carla Hay& ...

  23. Richard Griffiths Setting Up Sony Imprint In U.K.

    March 12, 2004 12:00 AM EST Vet also doing A&R consulting for Sony Music U.S. Vet also doing A&R consulting for Sony Music U.S. Lars Brandle News ...

  24. RCA's Malouf Exits A&R Post

    March 01, 2004 12:00 AM EST Exec was label's senior VP of A&R since 2002. Exec was label's senior VP of A&R since 2002. News ...