Mountain Dew

  1. Mountain Dew Amps Up Country Strategy With CMT, Talks Future Of Hip-Hop Strategy

    June 06, 2013 5:45 PM EDT Mountain Dew has long had a history in the Heartland of America – the regions of the Midwest, Southwest and Southeast where nearly 80% of the brand’s volume comes from. But only recently has the soda giant started to incorporate the music of the ...

  2. Backbeat: Pitchfork, Green Label Sound and Jagjaguwar Bring the Indie Rock to SXSW

    March 15, 2013 12:29 PM EDT On Wednesday, Pitchfork held their unofficial day party and official showcase at 1100 Warehouse, with a line of people waiting to get in longer than FADER Fort's notoriously never-ending one across the street. It was a surprise, then, that ...

  3. Shawn Gee, Peter Schwartz, Jason Miller Discuss Hip-Hop-EDM Revival, Touring Without A Label, Branding Explosion

    November 08, 2012 1:15 PM EST Touring Without A Label, Branding Deal EDM and Hip Hop In The Morning (from left to right): Jason Miller, President, Live Nation New York; Chang Weisberg, Founder, Guerilla Union; Peter Schwartz, Agent, The Agency Group discuss. (Photo: Michael Se ...

  4. Dr. Dre, Diddy, Jay-Z Top Forbes' 'Hip-Hop Cash Kings' List

    September 05, 2012 11:04 AM EDT After creating some of the most classic albums hip-hop fans have ever heard, Dr. Dre shifted tactics and tackled exactly how those fans heard them, and his efforts have landed him on top of Forbes' list of top hip-hop cash kings . With $110 m ...

  5. Vevo Announces Six New Original Series in Its First Upfront; Also Features John Legend, LA Reid, More

    April 25, 2012 4:41 PM EDT At Vevo's "NewFront" Wednesday, Left to right: Vevo's David Kohl, John Legend, Vevo's Rio Caraeff and Michael Cerda (Photo: Neilson Barnard, Getty Images/WireImage) NEW YORK -- Upfronts -- the annual presentations at which ...

  6. Backbeat: Lil Wayne Films a Mountain Dew Spot Onstage During SXSW Young Money Gig

    March 16, 2012 2:45 PM EDT Lil Wayne filming a Mountain Dew spot onstage at South by Southwest on Thursday night (Photo: Karen Civil/@teamDEWeezy) AUSTIN -- Lil Wayne was the headliner of one of the most anticipated concerts at this year's SXSW, which came in the wake ...

  7. How Mountain Dew Booked Lil Wayne for SXSW, DeWeezy Campaign

    March 15, 2012 9:58 PM EDT On a crowded Thursday night of exclusive showcases in Austin -- T.I., B.o.B. and Wale at the Warner Sound, Bruce Springsteen at ACL Live, Fiona Apple at Pitchfork and Snoop Dogg opening the Doritos stage -- Lil Wayne's headlining gig at Cash ...

  8. Billboard.biz's 2012 SXSW Blog Part 2

    March 14, 2012 2:06 PM EDT Billboard.biz's 2012 SXSW Blog March 17, 2012 | Person ON the Street Man on the Street: Fred Mills, Editor, Blurt Magazine Fred Mills, Editor, Blurt Magazine Billboard.biz: What's the best band/artist you've seen yet? Fred Mills: Br ...

  9. Urban Power List: Cortez Bryant & Gee Roberson

    January 14, 2012 2:47 PM EST Cortez Bryant & Gee Roberson Co-CEOs, The Blueprint Group Website: Bryant-Management.com Twitter: @CortezBryant Global Theorists In early 2012, Cortez Bryant's Bryant Management and Kyambo "Hip Hop" Joshua and Gee Roberson' ...