Mobile advertising

  1. Business Matters: The Upside In Mobile Advertising

    August 21, 2013 8:14 PM EDT There appears to be a lot of room for upside in mobile advertising -- possibly around $20 billion. That’s a positive sign for Pandora, iTunes Radio and other ad-supported music services that depend mostly on advertisements. As comScore explains ...

  2. Facebook Finally Surpasses Initial Public Offering Price

    July 31, 2013 10:56 AM EDT Facebook's stock has passed its $38 IPO price for the first time since its rocky public debut last May, crossing a symbolic hurdle that has eluded it for more than a year. Shares of Facebook Inc. increased 1.2 percent to $38.08 in morning t ...

  3. GSMA Mobile World Congress Launches in Barcelona

    February 28, 2012 6:15 AM EST MADRID - The wireless industry turns its attention to Barcelona this week as the Mobile World Congress kicked off Monday, promising potentially game-changing announcements and glimpses of flashy technology to shape how mobile devices are used. The ...

  4. Vevo Metrics Point to Heavy Video Use in Bedrooms

    July 26, 2011 12:09 PM EDT In what is pretty clearly a news brief aimed at advertisers and brand marketers, Vevo released a set of user data metrics today that points to how its viewers interact most with the mobile version of the service. Among the many highlights-Vevo use ...

  5. Online Ad Revenues Hit Record High: Report

    April 14, 2011 8:50 AM EDT Advertisers spent a record $26 billion in the U.S. marketing their wares online last year, putting the Internet ahead of newspapers for the first time. The 15 percent year-over-year surge in online advertising put the Internet second to television ...

  6. Pandora Launches Local Mobile Ads

    October 18, 2010 12:00 AM EDT Pandora launched a mobile advertising initiative designed to attract small and medium-sized businesses in local markets nationwide. Advertising the core of the Pandora business model, and local advertising (such as small/medium-sized business owne ...

  7. Google Rolls Location-Based Mobile Display Ads

    July 29, 2010 12:00 AM EDT Google is stepping into location-based advertising with the introduction of mobile banner add that show users nearby services. The unit is an offshoot of AdWords' location extensions. It allows advertisers to attach their phone numbers and bu ...

  8. Global Ad Industry Eyes Boost From Mobile Devices

    May 14, 2010 12:00 AM EDT The global advertising industry is eager to capitalize on booming use of mobile phones for Internet access as more enhanced devices are coming to the market to get more consumers reachable online. The trend is promising bumper returns in future ye ...

  9. Business Matters: Consumer Confidence Up, Jamendo Out Of Money?

    January 07, 2010 12:00 AM EST Business Matters is a daily column that offers insight, analysis and opinion on the day's news. -- Global consumer confidence inched up in Q4 2009, according to Nielsen. Opinions, however, were quite varied. Eight of the ten most confident ma ...

  10. Billboard Mobile Entertainment Live: Smartphones Driving Ad Revenue

    April 01, 2009 12:00 AM EDT Is advertising the key to making mobile content pay? That's the question that speakers and attendees of Billboard's Mobile Entertainment Live conference in Las Vegas were asking themselves March 31, where the hype over the mobile enterta ...

  11. MySpace Delivers Video To Mobiles

    December 03, 2008 12:00 AM EST MySpace users with mobile phones are about to find out if they can walk and watch TV at the same time. On Wednesday (Dec. 3), News Corp's online social network will make video clips from its members' pages available for viewing on mobile ...

  12. Sony BMG, 3 Team For Mobile Ad-Supported Video Service

    March 31, 2008 12:00 AM EDT The space for mobile ad-supported music content in Britain is heating up. Through a partnership with Sony BMG Music U.K., mobile operator 3 has launched an ad-supported, commercial mobile music video service for its three million-plus British cust ...

  13. Orange Starts Ad-Funded Download Trial

    March 25, 2008 12:00 AM EDT Telecoms giant Orange has launched this week an ad-supported music download trial for users of its mobile Internet platform in the U.K. Through the Orange World platform, 800,000 of Orange's 15.6 million registered mobile customers will have ...

  14. Arbitron Rearches Mobile Usage

    March 29, 2007 12:00 AM EDT Arbitron has struck a deal with mobile research firm Telephia to conduct joint research on the audio content usage on mobile phones. Initial findings from the Arbitron/Telephia Mobile Audio Media Study show that about 6% of mobile subscribers say ...

  15. Parlophone Enables Free Mobile Pictures Of Lily

    March 09, 2007 12:00 AM EST EMI Music U.K.'s Parlophone label has adopted an innovative pay-per-click mobile advertising model for its breakthrough pop artist Lily Allen. In what it describes as a "revolutionary" approach to "optimise mobile advertising s ...

  16. EMI, T-Mobile Trial Ad-Supported Mobile Videos

    September 11, 2006 12:00 AM EDT EMI Music and leading mobile operator T-Mobile are testing an advertising-supported mobile video service in the United Kingdom. EMI Music and leading mobile operator T-Mobile are testing an advertising-supported mobile video service in the United ...