MillerCoors

  1. 'Music Is A Great Way To Sell Other Things'

    October 15, 2012 7:58 AM EDT Entertainment lawyer Ken Hertz -- who's driven brand deals for Beyonce, Gwen Stefani and Lady Gaga -- thinks everyone is a media company. Ken Hertz has a new theory he wants to test out. It's an overcast October day in New York, and He ...

  2. Exclusive: Converse Is New Fader Fort Sponsor at SXSW; Santigold, Zola Jesus to Perform

    February 28, 2012 12:22 PM EST After eleven years as one of the biggest unofficial events at South by Southwest, the Fader Fort is going legit. This year's Fort will be an official SXSW showcase for the first time, and will be named The Fader Fort Presented by Converse to ...

  3. Ron Pence Leaves Live Nation to Become EMI's Brand Partnerships Head

    January 19, 2012 12:00 PM EST Ron Pence has joined EMI North America as its new head of brand partnerships, the company announced Thursday (Jan. 19), overseeing advertising and brand deals for a roster that includes Katy Perry, Coldplay, David Guetta and Swedish House Mafia. P ...