Michael Paoletta

  1. Association of Music Producers Announce First-Ever AMP Awards

    April 17, 2013 5:03 PM EDT The Association of Music Producers (AMP) will hold its first-ever AMP Awards for Music and Sound at 82 Mercer in New York City during Creative Week on May 7. The event will also feature live performances from Caveman and Quadron, with DJ sets ...

  2. Donna Summer - In Memoriam: There Will Always Be a You

    May 18, 2012 8:44 AM EDT Donna Summer at the 1977 Billboard Music Awards (Photo by Chris Walter/WireImage) Michael Paoletta was for ten years Billboard's esteemed dance/electronic music editor. He not only interviewed Donna Summer (and her producer Giorgio Moroder) o ...

  3. The Rise of Indie Bands in Advertising

    March 20, 2012 7:00 AM EDT This is going to be big," Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard "We Are Young" by indie pop outfit Fun. "It just had the quality ...

  4. Buzz Bound

    March 09, 2007 12:00 AM EST Among the legions of acts booked for this year's South by Southwest Music and Media Conference and Festival March 14-18 in Austin, here are 10 that people will talk about, as profiled by Ayala Ben-Yehuda, Jonathan Cohen, Todd Martens and Mich ...

  5. Making The Brand

    July 24, 2006 12:00 AM EDT Come fall, the Jimi Hendrix Collection, a line of high-end leather jackets and handbags, will make its presence known in department and specialty stores. Read Michael Paoletta's column. Come fall, the Jimi Hendrix Collection, a line of high-e ...

  6. Making The Brand

    July 24, 2006 12:00 AM EDT Come fall, the Jimi Hendrix Collection, a line of high-end leather jackets and handbags, will make its presence known in department and specialty stores. Read Michael Paoletta's column. Come fall, the Jimi Hendrix Collection, a line of high-e ...

  7. Making The Brand

    June 30, 2006 12:00 AM EDT Crystal Method's fast and furious beats gives Nike a run for the money. Read Michael Paoletta's column. Crystal Method's fast and furious beats gives Nike a run for the money. Read Michael Paoletta's column. News Crystal Method ...

  8. Making The Brand

    June 30, 2006 12:00 AM EDT Crystal Method's fast and furious beats gives Nike a run for the money. Read Michael Paoletta's column. Crystal Method's fast and furious beats gives Nike a run for the money. Read Michael Paoletta's column. News Crystal Method ...

  9. Making The Brand

    June 21, 2006 12:00 AM EDT A partnership between Madonna and global fashion retailer H&M may, initially, cause some to scratch their heads. Read Michael Paoletta's column. A partnership between Madonna and global fashion retailer H&M may, initially, cause s ...

  10. Making The Brand

    June 21, 2006 12:00 AM EDT A partnership between Madonna and global fashion retailer H&M may, initially, cause some to scratch their heads. Read Michael Paoletta's column. A partnership between Madonna and global fashion retailer H&M may, initially, cause s ...

  11. Making The Brand

    June 16, 2006 12:00 AM EDT During the 2006 FIFA World Cup June 9-July 9 in Germany, Jim Noir plans to attend one of the England games. Already, though, his music is associated with the World Cup, thanks to Adidas. Read Michael During the 2006 FIFA World Cup June 9-July 9 in ...

  12. Making The Brand

    June 16, 2006 12:00 AM EDT During the 2006 FIFA World Cup June 9-July 9 in Germany, Jim Noir plans to attend one of the England games. Already, though, his music is associated with the World Cup, thanks to Adidas. Read Michael During the 2006 FIFA World Cup June 9-July 9 in ...

  13. Making The Brand

    April 25, 2006 12:00 AM EDT Top sports-ball manufacturer Spalding taps under-the-radar rock group Stereo Fuse to move its King of the Beach volleyballs. Read Michael Paoletta's column. Top sports-ball manufacturer Spalding taps under-the-radar rock group Stereo Fuse to ...

  14. Making The Brand

    April 25, 2006 12:00 AM EDT Top sports-ball manufacturer Spalding taps under-the-radar rock group Stereo Fuse to move its King of the Beach volleyballs. Read Michael Paoletta's column. Top sports-ball manufacturer Spalding taps under-the-radar rock group Stereo Fuse to ...

  15. Making The Brand

    April 18, 2006 12:00 AM EDT Elan's Op clothing deal is a promotional fit for his new reggae album "Together As One." Read Michael Paoletta's column. Elan's Op clothing deal is a promotional fit for his new reggae album "Together As One." Re ...

  16. Making The Brand

    April 18, 2006 12:00 AM EDT Elan's Op clothing deal is a promotional fit for his new reggae album "Together As One." Read Michael Paoletta's column. Elan's Op clothing deal is a promotional fit for his new reggae album "Together As One." Re ...

  17. Making The Brand

    April 03, 2006 12:00 AM EDT Funkmaster Flex just re-upped his promotional deal with Ford's urban 'Drive' campaign. Read Michael Paoletta's column. Funkmaster Flex just re-upped his promotional deal with Ford's urban 'Drive' campaign. Read M ...

  18. Making The Brand

    April 03, 2006 12:00 AM EDT Funkmaster Flex just re-upped his promotional deal with Ford's urban 'Drive' campaign. Read Michael Paoletta's column. Funkmaster Flex just re-upped his promotional deal with Ford's urban 'Drive' campaign. Read M ...

  19. Making The Brand

    March 27, 2006 12:00 AM EST World Wrestling Entertainment (WWE) is ramping up its music initiatives with the formation of the WWE Music Group. Read Michael Paoletta's column. World Wrestling Entertainment (WWE) is ramping up its music initiatives with the formation of t ...

  20. Making The Brand

    March 27, 2006 12:00 AM EST World Wrestling Entertainment--better-known as the WWE--is ramping up its music initiatives with the formation of the WWE Music Group. Read Michael Paoletta's column. World Wrestling Entertainment--better-known as the WWE--is ramping up its m ...

  21. Making The Brand

    March 21, 2006 12:00 AM EST With the June 6 release of Broadway star Brian Stokes Mitchell's solo debut album, "Just in Time," a potential new star arrives on the Great White Way: Playbill Records. Read Michael Paoletta's column With the June 6 release of ...

  22. Making The Brand

    March 21, 2006 12:00 AM EST With the June 6 release of Broadway star Brian Stokes Mitchell's solo debut album, "Just in Time," a potential new star arrives on the Great White Way: Playbill Records. Read Michael Paoletta's column With the June 6 release of ...

  23. Making The Brand

    March 14, 2006 12:00 AM EST Chris Bridges, better-known in the music biz as Ludacris, drives ad campaigns for Puma Suedes and the Pontiac Solstice. Read Michael Paoletta's column. Chris Bridges, better-known in the music biz as Ludacris, drives ad campaigns for Puma Sue ...

  24. Making The Brand

    March 14, 2006 12:00 AM EST Chris Bridges, better-known in the music biz as Ludacris, drives ad campaigns for Puma Suedes and the Pontiac Solstice. Read Michael Paoletta's column. Chris Bridges, better-known in the music biz as Ludacris, drives ad campaigns for Puma Sue ...

  25. Making The Brand

    February 28, 2006 12:00 AM EST Never underestimate the power of negative publicity.That has somewhat become the credo behind the marketing of Sean "Diddy" Combs' new men's fragrance, Unforgivable. Read Michael Paoletta's column. Never underestimate the ...

  26. Making The Brand

    February 28, 2006 12:00 AM EST Never underestimate the power of negative publicity.That has somewhat become the credo behind the marketing of Sean "Diddy" Combs' new men's fragrance, Unforgivable. Read Michael Paoletta's column. Never underestimate the ...

  27. Making The Brand

    February 14, 2006 12:00 AM EST Hilton Hotel wears its new sensibilities on its sleeve with a yearlong Travel Should Take You Places campaign. Read Michael Paoletta's column. Hilton Hotel wears its new sensibilities on its sleeve with a yearlong Travel Should Take You Place ...

  28. Making The Brand

    February 14, 2006 12:00 AM EST Hilton Hotel wears its new sensibilities on its sleeve with its yearlong Travel Should Take You Places campaign. Read Michael Paoletta's column. Hilton Hotel wears its new sensibilities on its sleeve with its yearlong Travel Should Take You P ...

  29. Making The Brand

    February 07, 2006 12:00 AM EST The Recording Academy pulls out all the stops to strengthen the Grammy brand with the launch of its My Grammy campaign. Read Michael Paoletta's column. The Recording Academy pulls out all the stops to strengthen the Grammy brand with the laun ...

  30. Making The Brand

    February 07, 2006 12:00 AM EST The Recording Academy pulls out all the stops to strengthen the Grammy brand with the launch of its My Grammy campaign. Read Michael Paoletta's column. The Recording Academy pulls out all the stops to strengthen the Grammy brand with the laun ...

  31. Making The Brand

    January 23, 2006 12:00 AM EST Epic artist Natasha Bedingfield is the shining centerpiece of the VO5 Red Hot Rising Star campaign. Read Michael Paoletta's column. Epic artist Natasha Bedingfield is the shining centerpiece of the VO5 Red Hot Rising Star campaign. Read Micha ...

  32. Making The Brand

    January 23, 2006 12:00 AM EST Epic artist Natasha Bedingfield is the shining centerpiece of the VO5 Red Hot Rising Star campaign. Read Michael Paoletta's column. Epic artist Natasha Bedingfield is the shining centerpiece of the VO5 Red Hot Rising Star campaign. Read Micha ...

  33. Making The Brand

    January 18, 2006 12:00 AM EST Rbk--Reebok's more street-inspired imprint--will unveil new shoes from the IceCream (Pharrell Williams), Derrty One (Nelly) and DY (Daddy Yankee) in March and April. Read Michael Paoletta's column. Rbk--Reebok's more street-inspired ...

  34. Making The Brand

    January 18, 2006 12:00 AM EST Rbk--Reebok's more street-inspired imprint--will unveil new shoes from the IceCream (Pharrell Williams), Derrty One (Nelly) and DY (Daddy Yankee) in March and April. Read Michael Paoletta's column. Rbk--Reebok's more street-inspired ...

  35. Making The Brand

    January 09, 2006 12:00 AM EST Cherrytree/Interscope group Flipsyde has the upcoming Olympic Winter Games to thank for the relaunch of its album, "We the People," which originally debuted last summer. Read Michael Paoletta's column Cherrytree/Interscope group Fli ...

  36. Making The Brand

    January 09, 2006 12:00 AM EST Cherrytree/Interscope group Flipsyde has the upcoming Olympic Winter Games to thank for the relaunch of its album, "We the People," which originally debuted last summer. Read Michael Paoletta's column Cherrytree/Interscope group Fli ...

  37. Making The Brand

    December 13, 2005 12:00 AM EST In a match made in rock'n'roll heaven--or hell, depending on who you ask--new band Hinder has partnered with the Girls Gone Wild DVD brand for some good, clean debauchery. Read Michael Paoletta's colu In a match made in rock'n& ...

  38. Making The Brand

    December 13, 2005 12:00 AM EST In a match made in rock'n'roll heaven--or hell, depending on who you ask--new band Hinder has partnered with the Girls Gone Wild DVD brand for some good, clean debauchery. Read Michael Paoletta's colu In a match made in rock'n& ...

  39. Making The Brand

    December 13, 2005 12:00 AM EST In a match made in rock'n'roll heaven--or hell, depending on who you ask--new band Hinder has partnered with the Girls Gone Wild DVD brand for some good, clean debauchery. Read Michael Paoletta's colu In a match made in rock'n& ...

  40. Making The Brand

    December 05, 2005 12:00 AM EST Justin Timberlake and his friends/business partners Trace Ayala and Danny Guez last month introduced their fashion line, William Rast Clothing. Read Michael Paoletta's column. Justin Timberlake and his friends/business partners Trace Ayala an ...

  41. Making The Brand

    November 14, 2005 12:00 AM EST First, Bob Dylan signed on to have his music used in an ad campaign for health care and insurance company Kaiser Permanente. Read Michael Paoletta's column. First, Bob Dylan signed on to have his music used in an ad campaign for health care a ...

  42. Making The Brand

    November 08, 2005 12:00 AM EST Ken Jordan and Scott Kirkland make up electronic duo the Crystal Method. After three studio albums and two DJ-mix collections, they hope to extend their reach via film, TV and videogames. Read Michael Ken Jordan and Scott Kirkland make up electron ...

  43. Making The Brand

    November 01, 2005 12:00 AM EST It officially launched Oct. 17, and already, Turner Broadcasting System's broadband gaming network GameTap has become an online destination for thousands of gaming enthusiasts. Read Michael Paoletta's It officially launched Oct. 17, and ...

  44. Making The Brand

    October 12, 2005 12:00 AM EDT R&T is partnering with monthly hip-hop music/culture magazine XXL for a bit of co-branding. Read Michael Paoletta's column. R&T is partnering with monthly hip-hop music/culture magazine XXL for a bit of co-branding. Read Michael P ...

  45. Making The Brand

    September 26, 2005 12:00 AM EDT Atlantic Records senior director of strategic marketing Julianne Hintz has a little secret: "WWE," she whispers. Read Michael Paoletta's column. Atlantic Records senior director of strategic marketing Julianne Hintz has a little sec ...

  46. Making The Brand

    September 13, 2005 12:00 AM EDT New York rock band the Mooney Suzuki can thank Madison Avenue and Hollywood for keeping its music alive when the going got tough. Read Michael Paoletta's column. New York rock band the Mooney Suzuki can thank Madison Avenue and Hollywood for ...

  47. Making The Brand

    August 29, 2005 12:00 AM EDT Ad agency Deutsch adds marketing smarts into the world of music with a video it recently created for Bon Jovi's new single, "Have a Nice Day." Read Michael Paoletta's column. Ad agency Deutsch adds marketing smarts into the wor ...

  48. Making The Brand

    August 22, 2005 12:00 AM EDT Antigone Rising, the fierce female rock band signed to Lava Records, is the centerpiece of an upcoming TV and print advertising campaign for Seven7 Jeans. Read Michael Paoletta's column. Antigone Rising, the fierce female rock band signed to ...

  49. Making The Brand

    August 16, 2005 12:00 AM EDT Yes, we attended the Aug. 4 launch of the RuPaul Doll at the Arcadia Gallery in New York. And yes, we were as shocked as everyone else in the packed room when RuPaul arrived--out of drag. Read Michael Yes, we attended the Aug. 4 launch of the RuPa ...

  50. Making The Brand

    August 09, 2005 12:00 AM EDT With the Aug. 9 release of "Madden NFL 06," EA is upping the ante to deliver new and breaking music through various NFL projects. Read Michael Paoletta's column. With the Aug. 9 release of "Madden NFL 06," EA is upping the ...

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