Melanie Amaro

  1. What's L.A. Reid's Track Record at 'X Factor'?

    December 13, 2012 9:25 PM EST With just a week left until the second season of "X Factor" wraps, Epic Records chairman/CEO Antonio "L.A." Reid has chosen to focus on his day job rather than do A&R from a seat on a television show. It's not an impru ...

  2. Bozoma Saint John

    November 28, 2012 3:58 PM EST Director of cultural branding, music and entertainment, Pepsico Super Brand, Super Bowl Pepsi is one of music's most powerful brands-second only to Coca-Cola, in fact, on Billboard's 2012 Maximum Exposure list-and it's also one of t ...

  3. Exclusive: Pepsi Offering New 'X Factor' Winner Grammy Commercial, $5 Million Contract With Sony's Syco

    October 31, 2012 7:00 PM EDT Pepsi is upping the stakes of its historic prize package for "The X Factor" by offering the Season 2 winner another $5 million record deal (this time with Simon Cowell's Syco Entertainment on Sony) as well as the chance to develop, ...

  4. From This Week's Billboard: Simon Cowell, L.A. Reid Get Deep About the New 'X Factor'

    September 10, 2012 7:12 AM EDT Below is an excerpt from the cover story "The X Men" -- an in-depth interview with X Factor judges Simon Cowell and L.A. Reid about the second season of the show -- from this week's edition of Billboard Magazine, which also features ...

  5. 'X Factor': The Billboard Cover Story

    September 07, 2012 8:00 AM EDT The U.K. version of 'The X Factor' launched global stars like One Direction and Leona Lewis. Can Simon Cowell and L.A. Reid do the same thing in the U.S.? The singing competition field is crowded, to say the least. It's been 11 year ...

  6. Videos: All 2012 Super Bowl Music Ads, From Elton John to the Darkness, And More

    February 05, 2012 11:39 PM EST Music was back in a big way at the Super Bowl Sunday night. Artists like Elton John, Melanie Amaro, Motley Crue and The Darkness made on-camera appearances, while Echo & The Bunnymen, The Cult and James Brown had some of the most talked-about ...

  7. Video: 2012 Super Bowl Music Ads, With Elton John, Melanie Amaro, Motley Crue, OK Go, More

    February 03, 2012 12:21 PM EST After playing a relatively quiet role in Super Bowl 2011 (with Eminem's dual ads for Lipton and Chrysler being a notable exception), music will be making a big comeback this year. From Melanie Amaro singing Aretha Franklin's "Respec ...

  8. Billboard Power 100: Simon Cowell

    January 26, 2012 11:41 PM EST No. 100 Simon Cowell Co-Owner Syco Twitter: @SimonCowell "X" Marks the Spot With "American Idol" behind him, Simon Cowell's "X Factor" flexed its muscles in 2011, launching five finalists from the British show� ...

  9. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  10. Simon Cowell To Launch DJ Competition Show

    January 25, 2012 2:28 PM EST Between his work on "American Idol," "Britain's Got Talent" and "The X Factor," Simon Cowell has been harvesting pop stars and helping to hone their natural talents for over a decade. He has made Kelly Clarkson, ...

  11. It's Official: L.A. Reid Names Mark Shimmel COO of Epic

    January 18, 2012 9:55 AM EST As projected by Billboard back in November , Epic Records chairman and CEO L.A. Reid has named Mark Shimmel COO. Shimmel, who held the position of head of music at Turner Entertainment Networks for the past seven years, overseeing TNT, TBS, CNN, C ...

  12. Chris Rene, 'X Factor's Third Place Finisher, Signs With Epic Records

    January 18, 2012 7:15 AM EST Chris Rene is continuing his relationship with L.A. Reid. The X Factor alum, who placed third in the reality competition's inaugural season, has just inked a deal with Epic Records, The Hollywood Reporter confirms. 'X Factor's' ...

  13. 'X Factor's' Chris Rene: Epic Records Deal Imminent, Say Sources

    January 04, 2012 11:59 AM EST The ink has yet to hit the paper, but like "X Factor" winner Melanie Amaro, finalist Chris Rene will soon sign a recording contract with Epic Records, sources tell the Hollywood Reporter. The Santa Cruz-based rapper, who was mentored by ...

  14. Melanie Amaro, 'X Factor' Winner, Inks Epic Records Deal

    January 03, 2012 2:33 PM EST Melanie Amaro, the winner of the first season of "The X Factor," has been signed by Epic Records. "X Factor" judge Antonio "L.A." Reid is chairman and CEO of the label, and said in a statement Tuesday, "I joined ...

  15. Simon Cowell Still Interested In Astro, 'X Factor' Teen Rapper

    December 23, 2011 12:00 PM EST After Melanie Amaro won last night's first "X Factor" crown, worth $5 million dollar label deal and a Pepsi commercial, Amaro spoke about plans for her upcoming album, while the show's executive produecr Simon Cowell talked a b ...

  16. Melanie Amaro Wins 'X Factor,' $5 Million Recording Contract, Pepsi Commercial

    December 23, 2011 8:01 AM EST LOS ANGELES (AP) - Melanie Amaro has "The X Factor." The powerful 19-year-old vocalist from Sunrise, Fla., won the Fox talent competition Thursday (Dec. 22) over soulful 30-year-old singer Josh Krajcik of Wooster, Ohio. Amaro, who was me ...

  17. 'The X Factor's' Simon Cowell Joins Twitter

    November 16, 2011 8:00 PM EST Simon Cowell is now part of Twitter nation. "The X Factor" judge and creator joined the social-networking site Wednesday, under the handle @simoncowell . He sent out his first and so far only tweet Wednesday afternoon, which included a s ...

  18. 'X Factor' Has World Premiere Screening With Epic CEO L.A. Reid

    September 15, 2011 8:15 AM EDT Grinning Judges: Nicole Scherzinger, Simon Cowell, Paula Abdul, Antonio 'L.A.' Reid and Steve Jones attend 'The X Factor' world premiere screening in Hollywood (Photo: Jeffrey Mayer/WireImage ) A group of 10 Epic Records execut ...