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  1. Online Pirates Thrive on Legitimate Ad Dollars

    June 03, 2014 1:11 PM EDT Movie and music piracy thrives online in part because crafty website operators receive advertising dollars from major companies like Comcast, Ford and McDonald's. That's the conclusion of several recent reports that shed light on Interne ...

  2. Latin Conference: Billboard Latin Music Marketing Awards Winners Announced

    April 22, 2014 9:04 PM EDT Winners of the Billboard Latin Music Marketing Awards were announced Tuesday at the 2014 Billboard Latin Music Conference. They included Honey Bunches of Oats, State Farm and RadioShack. Latin Conference and Awards: Full Coverage Powered by CLIO a ...

  3. Vevo and Yahoo Extend Content Partnership

    April 14, 2014 11:54 AM EDT Yahoo Screen, the tech company's trending video portal, has extended its partnership with Vevo, the companies announced today. The deal brings Vevo content, including music videos, live performances and original content to the Yahoo site. Con ...

  4. Are Stars Charging $20k and Up to Wear T-Shirts at Coachella? (Report)

    April 07, 2014 3:11 PM EDT Updated : Lacoste's rep tells Billboard that the story about Lea Michele is "100 percent false." Meanwhile, Aaron Paul is, according to the New York Daily News report, asking for $15,000 and at least 2 VIP festival passes. This ...

  5. Kendrick Lamar Details His Rapid Rise to Superstardom at SXSW Panel

    March 14, 2013 6:13 PM EDT One of the hottest rappers in hip-hop -- or the hottest, if you follow MTV lists -- sat down for a one-on-one Q&A with Rap Radar's Elliott Wilson Thursday to talk about the success of his major label debut good kid, M.A.A.D. City , his ...

  6. Ketchum Launches Music Division, Ketchum Sounds, With Snoop Dogg, One Direction Deals

    November 27, 2012 7:04 PM EST PR agency Ketchum has launched a music-marketing division, Ketchum Sounds, to be headed by Marcus Peterzell, executive VP of entertainment for Ketchum Sports & Entertainment. With expertise in brand strategy, tour sponsorship and activation, m ...

  7. Exclusive: Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

    October 29, 2012 1:27 PM EDT Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water , set for an early 2013 debut. The new beverage will be marketed as ...

  8. 'Music Is A Great Way To Sell Other Things'

    October 15, 2012 7:58 AM EDT Entertainment lawyer Ken Hertz -- who's driven brand deals for Beyonce, Gwen Stefani and Lady Gaga -- thinks everyone is a media company. Ken Hertz has a new theory he wants to test out. It's an overcast October day in New York, and He ...

  9. Redbox Gets The Ticket

    October 15, 2012 6:18 AM EDT DVD rental specialist diversifies, bringing ticketing to where consumers spend their time and money: the local store. Redbox, with its ubiquitous DVD rental kiosks, is entering the ticketing game, beginning in Philadelphia with tickets available ...

  10. 40 Under 40: Gabe McDonough

    August 02, 2012 3:09 PM EDT Gabe McDonough VP/Music Director, Leo Burnett Website: LeoBurnett.com Twitter: @gabemcdonough Selling With Synchs The Chicago Headquarters of Leo Burnett aren't just the largest single ad agency offices in the world, they're also among t ...

  11. How Beats By Dre Got Their Headphones On Olympians' Ears (Despite Violating IOC Policy)

    July 31, 2012 4:30 PM EDT In just a matter of days, Beats By Dre headphones have become one of the most visible - and controversial - brands at the 2012 Summer Olympic Games. Athletes like British tennis player Laura Robson and soccer player Jack Butland tweeted their love ...

  12. Essence Fest Draws 413K, Record Sponsorship, Men; Announces 2013 Dates

    July 12, 2012 1:02 PM EDT The Essence of Essence (from left): Kimberly Paige: Associate Vice President African-American Marketing, Coca-Cola; comedian Kevin Hart; and Essence Communications president Michelle Ebanks. (Photo: Walik Goshorn) The Essence Music Festival wrappe ...

  13. Business Matters: Ticketfly Launches Ticketfly Causes To Help Charities, Build a Better Workplace

    June 26, 2012 4:23 PM EDT Ticketfly Causes Works To Help Charities Ticketfly's new charitable initiative is not just an example of a corporation supporting good causes in its community and around the country. Ticketfly Causes is also an attempt to remain an attractive ...

  14. Spotify to Launch in Australia and New Zealand Tuesday

    May 21, 2012 5:00 PM EDT Spotify will launch in Australia and New Zealand Tuesday, giving the leading on-demand music service its first presence outside Europe and the United States and its 14th and 15th overall markets. The service's catalog will have 16 million tra ...

  15. Facebook's IPO is One of World's Largest

    May 18, 2012 7:39 AM EDT NEW YORK (AP) -- Facebook is about to find out just how much status updates, puppy photos and billions of "likes" are worth on Wall Street. GM Vs. Ford: Companies Ask If Advertising on Facebook Pays? Facebook's stock is set to begin ...

  16. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  17. Business Matters: Apple Finds Better Use of its Cash Than Buying Music Company

    March 20, 2012 4:09 PM EDT Apple To Introduce Dividend and Share Repurchase Program So much for the idea that Apple could buy a music company. The company announced Monday a dividend and share repurchase program to put to use its $98 billion stockpile of cash and securities ...

  18. Madonna's Free Pass for Quebec Concert Site Draws Controversy

    March 14, 2012 4:28 PM EDT Officials for Quebec City's historic Plains of Abraham has relaxed its rule about for-profit concerts on the park grounds and made an exception for Madonna. Madonna Announces 2012 World Tour Dates -- Her Biggest Tour Yet Live Nation Entertain ...

  19. Jay-Z to Perform at South by Southwest, Show to Be Livestreamed on YouTube

    March 06, 2012 10:51 PM EST Jay-Z will be performing at South by Southwest for the second year in a row. The MC has teamed up with American Express for the "Amex Sync Show," which will air live from SXSW at Austin City Limits on March 12 at 7 p.m. CST -- the show w ...

  20. Urban Act Chino y Nacho Partner With McDonald's In Happy Meal Campaign

    February 03, 2012 8:16 PM EST Chino y Nacho, the Venezuelan urban and tropical act, are partnering with McDonald's in a campaign that will have the entertainers tied to the popular Happy Meal with their images and a chance to hang with the duo. The Happy Meal campaign, &q ...

  21. Getty Images Music Teams With Joss Stone, Indie Artists for Guestlist @MIDEM

    January 29, 2012 1:42 PM EST Brian Nelson (Joss Stone's manager and cofounder of Stone'd Records) with Stone, before announcing their Getty Images Music partnership (Photo: Andrew Hampp/Billboard) After teaming up with Atom Factory Music Licensing last fall for a co ...

  22. Coca-Cola's Emmanuel Seuge, Billboard's Most Powerful Branding Exec, On Music Biz @MIDEM

    January 29, 2012 8:12 AM EST Coca-Cola's Emmanuel Seuge, head of music and entertainment marketing, talks Spotify and Music Dealers at MIDEM; Petter Wesslander (right), drummer for You Say France & I Whistle. (Photo: Andrew Hampp) Will 50% of the music industry event ...

  23. Backbeat: Jody Watley's Surprise Appearance at the Comma Showcase

    August 19, 2011 3:06 PM EDT Jody Watley flanked by French Horn Rebellion members and siblings David Perlick-Molinari (left) and Robert Perlick-Molinari (right) during their rousing version of "Lookin' for a New Love." In the Green Room: Jody Watley (right) Chi ...

  24. Eric Sheinkop: 30 Under 30

    August 05, 2011 10:00 AM EDT Eric Sheinkop Co-Founder, President, Music Dealers Eric Sheinkop, 29, started out in management, forming Bandit Productions when he was just 16 years old. But early on--in 1999, by his estimation--he concluded that "it wasn't about the r ...

  25. Coca-Cola Acquires Stake in Music Licensing Company

    July 22, 2011 1:36 PM EDT Coca-Cola is buying a minority stake in independent music licensing firm Music Dealers as part of a three-year nonexclusive deal under which Coke soft-drink brands will incorporate music by Music Dealer artists into their marketing campaigns. Ne ...

  26. Apple Surpasses Google as World's Most Valuable Brand

    May 09, 2011 7:00 AM EDT Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown. The iPhone and iPad maker's brand is now worth $153 b ...

  27. The Dating Game Between Music and Sponsorships Explored at Billboard Latin Music Conference Panels

    April 26, 2011 7:08 PM EDT The Effectiveness of Local Branding Panelists: (left to right)Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA; Luis Miguel Messianu, president/chief creative officer of Alma; Carla Dodds, senior director of multicultural m ...

  28. Vevo Unveils Online Artist Development Program Lift

    January 05, 2011 12:00 AM EST The battle for online music destination dominance continues between upstart Vevo and veteran MTV. Just three weeks after MTV formally announced its Music Meter discovery tool for new artists, Vevo has unveiled its artist development program Lift. ...

  29. Publishing Briefs: EMI, Alicia Keys, BMG, Cherry Lane

    August 27, 2010 12:00 AM EDT -- EMI Music Publishing has extended its relationship with songwriter Chip Taylor , author of such classic songs as "Wild Thing" and "Angel of The Morning." The new worldwide administration agreement sees EMI Music Publishing c ...

  30. Aventura, Chayanne Win Big At Premios Juventud

    July 16, 2010 12:00 AM EDT Shakira floated in on a magic carpet, Pitbull did the bump-and-grind with Mexican pop star Belinda and Wisin & Yandel performed with the dancers from "Step Up 3D" at the seventh annual Premios Juventud ("Youth Awards"), bro ...

  31. Deezer Partners with McDonald's

    April 13, 2010 12:00 AM EDT French on-demand streaming service Deezer has reached an agreement with McDonald's in France. Each of the 1,161 local restaurants will be able to access a dedicated application streaming playlists customized by Deezer. "This new original ...

  32. Celeb Endorsements Bigger Than Ever, Despite Tiger's Fall

    March 08, 2010 12:00 AM EST Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But ...

  33. Analysis: The Evolution of Ad-Supported Models

    February 22, 2010 12:00 AM EST Is your attention worth a few dollars to the advertisers of a music download site? That depends on how much attention they actually get. The business models of two new ad-supported music sites, FreeAllMusic and Guvera, depend on the creation of th ...

  34. Ad-Supported Guvera To Launch in U.S. on March 30

    February 19, 2010 12:00 AM EST Ad-supported music service Guvera announced at its New York City launch party that it will launch in the U.S. on March 30. The Australia-based company also announced at the Feb. 18 event that it has licensing deals with INgrooves, BMI, the Harry F ...

  35. Guest Column: 15 Brands That Made Great Use Of Music

    December 30, 2009 12:00 AM EST As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of "selling out" has been taken over by "selling in." Think of Pearl Jam doing a Target ad -- ...

  36. Music & Advertising Keynote: Translation's Steve Stoute

    June 04, 2009 12:00 AM EDT The Translation Agency's Steve Stoute helped kick-off Billboard and Adweek's inaugural Music & Advertising conference Thursday with the first keynote interview. Stout - whose played a role in bringing together artists and brands like ...

  37. Advertising Is The New Radio

    June 04, 2009 12:00 AM EDT "People should look at advertising like they would radio," said Bill Meadows of Crispin Porter + Bogusky, "what would you do to get on radio ten years ago?" Meadows' comments came during "Secrets of Agency Music Produ ...

  38. The Billboard Q&A: MySpace Music Chief Courtney Holt

    April 08, 2009 12:00 AM EDT In November, when MySpace Music hired industry veteran Courtney Holt as president, the site had features that didn't add up into a comprehensive strategy. The former head of new media and strategic marketing at Interscope and executive VP of ...

  39. Billboard Q&A: Branding Expert Steve Stoute

    February 24, 2009 12:00 AM EST Licensing music for advertising campaigns can be a tricky business. Recording artists risk turning off fans if they pair up with the wrong brand or star in a poorly executed campaign. And brand marketers can be vulnerable to the unpredictable beha ...

  40. Music Supervisors Unlock Super Bowl Ad Strategies

    January 30, 2009 12:00 AM EST When it comes to Super Bowl ads brands and their ad agencies want everything in them to be bigger, brighter and better than their normal ads, especially the music. The music heard in Super Bowl ads, whether its licensed or created, plays an integr ...

  41. Pandora To Run Audio Ads

    January 22, 2009 12:00 AM EST Pandora, the online music service that creates "radio stations" based on consumers' musical preferences, is adding something else to the mix: commercials. The service has experimented with audio ads but will now make them a regular ...

  42. MySpace To Develop Digital Music Player?

    November 07, 2008 12:00 AM EST MySpace, the popular online social network owned by Rupert Murdoch's News Corp, could develop a digital music player in the future, pitting it against Apple Inc's hot-selling iPod. But there are no immediate plans to make or sell such a ...

  43. MySpace Music To Start With Major Ad Sponsors

    September 15, 2008 12:00 AM EDT News Corp's MySpace, the world's largest social networking site, said on Sunday its long-expected MySpace Music joint venture with three major music labels will launch with four major sponsors underwriting the costs of streaming free mus ...

  44. Former Blink-182 Bassist Sues Over Bad Investment

    August 12, 2008 12:00 AM EDT Former Blink-182 bassist Mark Hoppus sued a father-and-son business Monday, alleging they pocketed his investment in a venture to install automated checkout machines at McDonald's restaurants. The lawsuit in San Diego Superior Court says Ed a ...

  45. McDonald's Names Jingle Contest Winner

    July 22, 2008 12:00 AM EDT McDonald's today named the winner of its contest to record a remix of its signature jingle "Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." The promotion, called the "Big Mac Chant- ...

  46. Big Mac Jingle Gets Spanish Makeover

    June 24, 2008 12:00 AM EDT The iconic (and trademarked) 1974 Big Mac jingle "Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun" is getting a 2008-style update in Spanish. McDonald's is inviting people to submit their own video or audio r ...

  47. MySpace Latino To Launch With New Communities

    April 08, 2008 12:00 AM EDT After a year in a beta testing phase, MySpace Latino will get its official launch this Friday (April 11) with several new communities directed at U.S. Latinos. The bilingual site, accessible via latino.myspace.com , has spent the last year getting ...

  48. Joel Plaskett Emergency Big Winner At Canadian East Coast Awards

    February 11, 2008 12:00 AM EST Halifax's Joel Plaskett Emergency was the notable winner at the Canadian East Coast Music Awards on Sunday, taking six ECMAs at the event gala in Fredericton, N.B. Dave Gunning, The Rankin Family and Jamie Sparks each took two awards, while G ...

  49. Jay-Z, Stoute Partner For Ad Agency

    February 08, 2008 12:00 AM EST Jay-Z and entrepreneur Steve Stoute have partnered to launch Translation Advertising. The company aims to aid mainstream marketers in reaching multicultural consumers and will be a part of Translation Consultation and Brand Imaging which works wit ...

  50. Keys Climbs, Mars Is High And Bullet Flies

    February 06, 2008 12:00 AM EST Alica Keys' "As I Am" skips back to No. 1 on the Billboard 200 with a small gain, pushing last week's chart-topper, the "Juno" soundtrack, to No. 2 ... the Mars Volta and Bullet for My Valentine arrive in the top five ...

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