Marketing

  1. @Great Escape: UMGI On Spotify, Freemium and More

    May 14, 2010 12:00 AM EDT Speaking at the Great Escape conference in Brighton, England, Universal Music Group International VP of digital Francis Keeling underlined his belief in the subscription model, lauded hot startup Spotify, backed the freemium business model and dec ...

  2. Web Ad Market Shows Signs Of Life

    May 13, 2010 12:00 AM EDT The online advertising market is showing signs that it's returned to a growth trajectory. The Interactive Advertising Bureau tallied a 7.5 percent rise in first-quarter U.S. online ad spending compared to the same period a year ago. According ...

  3. Opinion: The $400 Ticket Has Been Here A While

    May 13, 2010 12:00 AM EDT The $400 ticket is already here, just look on the secondary market. The LA Times post “The Marriage of Ticketmaster and Live Nation: Say Hello to the $400 Ticket?” about Live Nation’s goal of raising prices misses on an important point in the deba ...

  4. Study: Australian File Sharers Will Pay For Music, But Not Much

    May 07, 2010 12:00 AM EDT Yet another study indicates most digital pirates will pay for music – if the price is right. News.com.au and market research firm CoreData surveyed over 5,700 people who said they had illegally downloaded or streamed music in the previous 12 month ...

  5. Case Study: Digital and Physical Pricing Strategies

    May 05, 2010 12:00 AM EDT One of the industry’s biggest challenges right now is this: Figuring out the products and prices that offer a level of value that resonates with buyers. Case in point - Scott Cohen, manager of The Ravonettes (and co-founder and International VP at ...

  6. French Music Market Up 8% In Q1, Retail Not So Sure

    May 05, 2010 12:00 AM EDT The French recorded music wholesale market went up 8% year-on-year in Q1 2010, generating €128.6 million ($165.8 million), according to labels trade body Snep. The physical market grew 4.3% to €105.5 million ($136 million) and the digital market w ...

  7. @Billboard Latin Conf.: 3 Branding Deal Pitfalls

    April 27, 2010 12:00 AM EDT Don’t sponsor artists just because they’re a big name. Artists and brands, be transparent about what you need from each other in a campaign. And use social media in a pinpointed, strategic way. Hispanic marketing experts pointed out some common pi ...

  8. Universal Music Group, Mozes Engage Fans In Spanish

    April 26, 2010 12:00 AM EDT Universal Music Group is partnering with mobile marketing service provider Mozes for Spanish-language content and fan engagement tools. UMG is already a Mozes client, but will be using the Mozes Connect platform for direct-to-consumer promotions i ...

  9. U.K. Record Store Day Sales Up On 2009

    April 20, 2010 12:00 AM EDT Organizers of Record Store Day in the U.K. said that singles sales by volume were almost double that of last year's event. The April 17 international promotional event included numerous in-store gigs and more than 100 exclusive releases in th ...

  10. BETTER KNOW A PANELIST: Diego Prusky, President, In-Style Digital Marketing

    April 20, 2010 12:00 AM EDT Name: Diego Prusky Title: President, In-Style Digital Marketing Panel: Social Studies: Real-Time Social Networking Review (Tuesday, April 27, 12 – 1:00 pm; for more information, visit billboardlatinconference.com ) What needs to change in the Lati ...

  11. Business Matters: Apple, Lala, The Orchard, Live Nation, Radiohead and More

    April 15, 2010 12:00 AM EDT -- Is Apple is letting the Lala music service wither? ZDNet’s Ed Bott has noticed a few signs that point to yes. First, Lala has discontinued uploading songs through its Music Mover application (it finds music tracks and uploads to cloud storage). ...

  12. BETTER KNOW A PANELIST: Lopez Negrete Communications President Alex Lopez Negrete

    April 14, 2010 12:00 AM EDT Name: Alex Lopez Negrete Title: President, CEO/CCO, Lopez Negrete Communications Panel: Branding For Music/Music For a Brand (Tuesday, April 27, 9:30 - 10:30 a.m.; more information at billboardlatinconference.com. ) At this moment in time, what mo ...

  13. Deezer Partners with McDonald's

    April 13, 2010 12:00 AM EDT French on-demand streaming service Deezer has reached an agreement with McDonald's in France. Each of the 1,161 local restaurants will be able to access a dedicated application streaming playlists customized by Deezer. "This new original ...

  14. Australia Set For Rival Events On Record Store Day

    April 12, 2010 12:00 AM EDT Australian music retailers are again taking sides on what should be the sector's annual celebration of unity, Record Store Day. The April 17 Record Store Day initiative is uniting independent retailers around the globe on an unprecedented sca ...

  15. Researchers Look to a Mobile Future

    March 29, 2010 12:00 AM EDT As marketers clamor for useful data, change is coming in the profession that supplies much of it. Released last week at an Advertising Research Foundation conference in New York, a survey of research professionals by GfK Custom Research North Amer ...

  16. Analysis: Lower CD Prices Could Provide a Shot in the Arm

    March 24, 2010 12:00 AM EDT When news broke last week that Universal Music Group Distribution will lower CD prices to $10 or less, the immediate expectation was an increase in sales. But lower CD prices should have other benefits as well. And even if other majors don’t immed ...

  17. Updated: UMG To Launch U.S. Pricing Test

    March 18, 2010 12:00 AM EDT The Universal Music Group could rewrite U.S. music pricing when it tests a new frontline pricing structure, which is designed to get single CDs in stores at $10, or below. Beginning in the second quarter and continuing through most of the year, th ...

  18. Ad Spending Fell 12% In 2009

    March 17, 2010 12:00 AM EDT It's official: 2009 was a lousy year for the ad industry. Spending on all media fell 12% in the U.S. to $125.3 billion, according to a report from Kantar Media due Wednesday. Of 20 categories, only two were higher in 2009 compared with 2008: ...

  19. Billboard.biz Q&A: President of StubHub, GM of eBay Tickets, Chris Tsakalakis

    March 11, 2010 12:00 AM EST More than any other company, StubHub has been responsible for the perception makeover that turned ticket "scalpers" into ticket "brokers." StubHub helped rebrand an often-vilified vocation by pushing ticket reselling out of the ...

  20. Gen X, Y Pave The Way To Economic Recovery

    March 09, 2010 12:00 AM EST Baby boomers led the U.S. out of a downturn in the last two recessions, but this time around, it will be Gen Xers and millennials paving the way to economic recovery, according to a new report issued by PricewaterhouseCoopers today. The study -- c ...

  21. Celeb Endorsements Bigger Than Ever, Despite Tiger's Fall

    March 08, 2010 12:00 AM EST Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But ...

  22. ABC's Oscars Entertain More Than 41 Million

    March 08, 2010 12:00 AM EST Based on the Fast National live-plus-same-day ratings from Nielsen Media Research, The 82nd Annual Academy Awards on ABC Sunday delivered an average audience of 41.3 million viewers—the most-watched entertainment telecast on any network since Feb. ...

  23. HMV 'Could Be Target For Private Equity Bid'

    March 04, 2010 12:00 AM EST U.K. entertainment retailer HMV's share performance could make it a target for private equity bidders, an influential retail analyst has claimed. Arden Securities' Nick Bubb said despite its position as the "last man standing" ...

  24. Seven & i Holdings To Acquire 21% Of Tower Records Japan

    March 04, 2010 12:00 AM EST The Tokyo-based retail giant Seven & i Holdings Co., which operates the 7-11 brand of convenience stores and the Ito-Yokado supermarket chain in Japan, will acquire 21.58% of the retail music store chain Tower Records Japan. Seven & i will ...

  25. Ticketmaster's Multi-tiered Experiment

    March 01, 2010 12:00 AM EST Ticketmaster, the ticketing arm of Live Nation Entertainment, is experimenting with a form of multi-tiered pricing for the Eagles’ concert at Sacramento’s Arco Arena. At Ticketmaster.com, buyers use a new interactive seat map to choose a seat base ...

  26. German Download Revenue Up 40%

    February 23, 2010 12:00 AM EST Songs and bundles worth €112 million ($152 million) were downloaded onto computers in Germany in 2009, an increase of 40% over the previous year. The data is from a survey conducted by market research institute GfK in Nuremberg on behalf of the Ge ...

  27. TuneTribe Launches Ad-Funded Mobile Service

    February 23, 2010 12:00 AM EST Digital entertainment company TuneTribe has partnered with 3rd Space, a provider of global mobile entertainment and marketing services for brands and advertisers. TuneTribe is a content retailer and provider of digital marketing solutions to label ...

  28. BETTER KNOW A PANELIST: Vevo Chief Rio Caraeff

    February 22, 2010 12:00 AM EST Name: Rio Caraeff Title: Vevo president/CEO Panel: With the Brand: When Companies Boost Content (Thurs. March 4, 9:35 am - 10:20 am). More info at Billboardevents.com . Billboard.biz: Fill in the blank: Money is... Rio Caraeff: Money is what I rea ...

  29. Analysis: The Evolution of Ad-Supported Models

    February 22, 2010 12:00 AM EST Is your attention worth a few dollars to the advertisers of a music download site? That depends on how much attention they actually get. The business models of two new ad-supported music sites, FreeAllMusic and Guvera, depend on the creation of th ...

  30. U.K. Govt Won't Regulate Secondary Tickets

    February 17, 2010 12:00 AM EST The U.K. government has decided against introducing regulation for the secondary ticket market, following a consultation on ticketing and scalping. The Department for Culture, Media and Sport decided that legislation could add greater burdens for ...

  31. Nielsen: 79% Would Avoid Web Site That Charges

    February 16, 2010 12:00 AM EST As media and entertainment companies continue to mull new ways to charge consumers for online news and entertainment, 85% continue to prefer that content remain free. According to new research from Nielsen, which asked more than 27,000 consumers a ...

  32. MTVN, Quantcast to Laser-Target Web Video Ads

    February 16, 2010 12:00 AM EST MTV Networks plans to offer advertisers the ability to purchase specific demographic and lifestyle target audiences within its online video inventory as part of an ongoing partnership with the Web analytics firm Quantcast. According to MTVN offici ...

  33. Hulu's 'Ad Selector' Could Set Web Video Pace

    February 05, 2010 12:00 AM EST Credit Hulu with possibly establishing the creative template for the entire online video ad industry. Publicis’ VivaKi has released the long-awaited results from the first phase of The Pool, the agency group’s highly ambitious media research proje ...

  34. Analysis: How Much Is A Good Music Service Worth To A Large ISP?

    February 04, 2010 12:00 AM EST Just how much is a good music service worth to a large ISP? Hundreds of millions of dollars over just a few years, based on a Billboard estimate of the cost of churn (the rate at which subscribers leave) to a large broadband provider. Churn carrie ...

  35. PIAS Launches Direct-To-Consumer Services

    January 29, 2010 12:00 AM EST Brussels-based PIAS Entertainment Group has launched a range of direct to consumer (D2C) services that will enable its repertoire owners to set up their own artist stores, selling everything from downloads to merchandise on a multi-territorial bas ...

  36. Downloads Too Expensive?

    January 28, 2010 12:00 AM EST Digital music prices are too high and consumers prefer a-la-carte downloading to bundled pricing schemes. Those are the two key findings in new research by Wharton marketing professor Raghuram Iyengar . The study is detailed in an article at Knowl ...

  37. @MIDEM: French Music Market Decline Slows

    January 27, 2010 12:00 AM EST The decline in the French music market slowed significantly in 2009, according to initial figures unveiled by labels trade body Snep during MIDEM in Cannes. Overall, the wholesale market dropped 3.2% to €587.8 million ($827.2 million), compared wi ...

  38. @MIDEM: Havas CEO Says Ad-Funded Music Won't Work

    January 24, 2010 12:00 AM EST The ad-funded streaming model in its present form was rejected as a viable future for the music and advertising sectors during a MidemNet keynote from David Jones, global CEO at Havas Worldwide and global CEO of Euro RSCG Worldwide. Jones heads on ...

  39. Solutions For Sale

    January 15, 2010 12:00 AM EST While some record label executives wonder how music retail will respond if CD sales plummet another 20% this year, merchants themselves don't seem so worried -- especially given a number of sales and distribution strategies now on the horizon ...

  40. Clear Channel Radio Launches Ad System

    January 14, 2010 12:00 AM EST Clear Channel Radio is rolling out a proprietary system that allows advertisers to more precisely place units against programming content or other ads. Three advertisers -- Visa, Geico and Walmart -- have tested the technology, which works much li ...

  41. TV Tune-In Ads Go Big On Online Radio

    January 14, 2010 12:00 AM EST TV and cable tune-in advertising has always been one of radio's biggest categories. It's also shaping up to be one of the biggest spenders in online radio. For the month of January, Fox Broadcasting and The CW snapped up all of the premi ...

  42. Op-Ed: Instant Replay

    January 13, 2010 12:00 AM EST Founder/principal of Hispanic USA, a marketing and communications firm based in Miami. They say if you stick around long enough, you can see history repeat itself. That's exactly the case with the current debate surrounding Arbitron's Po ...

  43. SoundScan Re-works Indie Retailer Classification

    January 12, 2010 12:00 AM EST Beginning this week, Nielsen SoundScan has altered the way it categorizes independent retailers, a move that will shift regional chains into the same category with small stores. The move will likely give the indie retailers more clout in the marke ...

  44. Will.i.am, Tim McGraw Among Artists Tapped For Gillette Campaign

    January 11, 2010 12:00 AM EST Black Eyed Peas’ will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects will be featured in the upcoming Gillette Uncut campaign which will include a series of digital documentary short films on the artists. The Gillette Uncu ...

  45. Analysis: Artist Compensation, Pricing Debate Heats Up

    January 08, 2010 12:00 AM EST Though not a new topic, how artists and labels are compensated for their works continues to gain momentum as countries pass (or consider to pass) anti-piracy laws, and everybody from musicians to label executives to music publishers ponder how to ...

  46. 10 Trends To Watch: Digital Media Outlook for 2010

    January 07, 2010 12:00 AM EST There's something about the new year that instinctively summons most people's inner Carnac the Magnificent, and the folks over at consulting powerhouse Booz & Company are no different. Today they released their top 10 “perspectives” ...

  47. Opinion: The Year of Augmented Reality

    December 31, 2009 12:00 AM EST Just about everybody in the augmented reality (AR) community will agree on one thing: mobile AR will have the greatest impact in the AR field over the next 5-10 years. The focal point and anchor for any advertising and marketing campaign will like ...

  48. Holiday Sales Keep Retailers Optimistic

    December 28, 2009 12:00 AM EST Music merchants says the year is ending with relatively good cheer, thanks to a combination of factors in their Christmas stockings: a great release schedule, less aggressive music discounting, and comparisons to a disastrous 2008 Christmas season ...

  49. Marketing & Branding Trends To Watch In 2010

    December 28, 2009 12:00 AM EST As a rough 2009 draws to a close, the digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. What lies ahead? We identified 10 trends that are sur ...

  50. Arbitron Moves Up Cell-Phone-Only Measurement Increase

    December 23, 2009 12:00 AM EST Arbitron has moved up its scheduled date for increasing its cell-phone-only household samples in markets that still use diaries to measure ratings. By spring 2010, Arbitron says 15% of its diary sample will come from households that use a cell pho ...

Pages