Marketing

  1. SXSW Social Music Marketing Panel: Music Branding About Expressions, Not Impressions

    March 12, 2012 3:01 PM EDT (L-R) Courtney Blacker, Umut Ozaydinli, Panos Panay, Dan Vinh, and Brad Josling discuss music marketing on the Next Stage in the Austin Convention Center (Photo: Jeff Miller) A panel entitled "Social Media Marketing: Bands, Brands, and Fans&q ...

  2. Corbis Simplifies Music Licensing With GreenLight Launch

    March 07, 2012 9:02 AM EST Bill Gates' online content licensing company Corbis is pushing into the music realm, with the newly-launched GreenLight Music allowing customers to purchase and license tracks from all four major labels for use on websites, corporate function ...

  3. GSMA Mobile World Congress Launches in Barcelona

    February 28, 2012 6:15 AM EST MADRID - The wireless industry turns its attention to Barcelona this week as the Mobile World Congress kicked off Monday, promising potentially game-changing announcements and glimpses of flashy technology to shape how mobile devices are used. The ...

  4. Obama Administration Proposes New Online Privacy Rules

    February 23, 2012 7:47 AM EST NEW YORK (AP) -- The Obama administration is calling for stronger privacy protections for consumers as mobile gadgets, Internet services and other tools are able to do a better job of tracking what you do and where you go. Administration officials ...

  5. Will Grammy Ratings Spike Make 2013 Ad Rates Soar?

    February 17, 2012 12:06 PM EST (Getty Images) With ad rates already averaging an all-time high of $800,000 heading into this year's Grammy Awards telecast (Billboard, Feb. 18), will CBS be able to charge even more in 2013? Due in part to the untimely death of Whitney Houst ...

  6. How Eric Church Battled Scalpers Head-On

    February 06, 2012 8:38 AM EST Eric Church, at the 2011 Academy of Country Music Awards, has found both success and ticket resellers. (photo: ericchurch.com) Eric Church has a song called "Springsteen" on his current album Chief , but the country rocker discovered he ...

  7. "Billboard Newsletter" Sweepstakes

    February 01, 2012 3:07 AM EST Sponsored by Billboard ("Sponsor") OFFICIAL SWEEPSTAKES RULES NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A purchase will not improve chances of winning. CONSUMER DISCLOSURE You have not yet won. O ...

  8. Saatchi CEO Kevin Roberts Declares Death of Marketing, Future of Movements @ MIDEM

    January 30, 2012 10:23 AM EST It wouldn't be a marketing festival in Cannes (home to the Cannes Lions International Festival of Creativity) without at least one ad agency exec declaring the death of some common practice. At MIDEM's Visionary Monday, Saatchi & Saa ...

  9. Billboard Power 100: Tifanie Van Laar

    January 26, 2012 9:52 PM EST No. 63 Tifanie Van Laar Senior Buyer of Music Walmart Twitter: @TifanieLee Still Low Prices. Every Day… Tifanie Van Laar is the senior buyer overseeing music at Walmart, the second-largest music retailer in the United States with an estimated 10.7 ...

  10. Rock Hall of Fame Opens Archives To Public

    January 17, 2012 8:00 PM EST They won't be cutting the ribbon until April, but the Rock and Roll Hall of Fame and Museum's Library and Archives collections, a project nearly as old as the shrine itself, opens its doors this week in Cleveland. The four-story, 22,500- ...

  11. Deborah Hyacinth Named Universal Music VP International Digital Marketing

    January 10, 2012 12:05 PM EST Deborah Hyacinth has been appointed Vice President, International Digital Marketing, at Universal Music Group, it was announced this morning by UMG Global Marketing President Andrew Kronfeld. Effective immediately, Hyacinth will be based in London ...

  12. Taylor Swift's 'Enhanced' CoverGirl Ad Yanked

    December 22, 2011 8:00 AM EST How White My Shirts Should Be: Taylor Swift in a disputed ad for CoverGirl's Mascara. CoverGirl has discontinued (translation: yanked) a print advertisement of celebrity spokes-singer Taylor Swift following an investigation into alleged retou ...

  13. Are Artists Demanding Too Much Money To Play? U.K. Industry Discusses at Music 4.5 Event

    December 20, 2011 9:00 AM EST Things got a bit heated at a music industry conference on social media and touring entitled "Social Live Music Industry: Where Is the Money?" Organized by U.K.-based European music and technology events-and-networking specialist 2Pears, ...

  14. 2011 Year In Charts

    December 08, 2011 8:15 AM EST Billboard's Year in Music special issue offers the definitive recap of the songs, albums, artists, labels, tours and other music makers that have fared the best during the past year. There are 480-plus rankings available online , including de ...

  15. French Music Sales Slow in 2011, Digital Continues Growth

    December 07, 2011 12:28 PM EST The French recorded music market went down -5.6% in trade value for the first nine months of 2011 to €321.3 million, labels body SNEP (Syndicat National de l'Édition Phonographique) revealed in a late November press conference in Paris. The p ...

  16. Billboard Hot 100 Celebrates 20 Years of Nielsen Data

    November 30, 2011 4:12 PM EST "THE LONG-AWAITED DAY HAS ARRIVED," read the headline in the "Hot 100 Singles Spotlight" column in the Billboard issue dated Nov. 30, 1991. Twenty years ago today, the Billboard Hot 100 transformed from a chart combining ranked ...

  17. Island Def Jam's Jon Vanhala Talks App Developers, New Revenue Models (Video)

    November 30, 2011 9:12 AM EST Jon Vanhala, SVP of Digital Strategy & New Business at Island Def Jam, spoke to Billboard after his presentation at the Billboard FutureSounds conference titled "Applying the API Model To Music Product Development" about music apps, ...

  18. Google Music, Amazon Return to Normal Album Prices After Cyber Monday $1.99 Sales Battle

    November 29, 2011 4:35 PM EST In its second week live, Google Music shot a cannonball across the bow of iTunes and Amazon by pricing 13 frontline titles at $1.99 on Cyber Monday. Amazon immediately responded by pricing the same titles at that price point, but iTunes ignored th ...

  19. Black Friday, Cyber Monday Great for Retailers; Record-Store Day Items Drive Music Sales

    November 29, 2011 1:42 PM EST While music merchants say that they too, like retail in general, experienced a strong sales for the Black Friday weekend, some of them acknowledge that music wasn't leading the charge. "We had a great weekend," says one chain execut ...

  20. Aurotone Network Launches in UK, Connects Music Licensing Dots

    November 28, 2011 1:29 PM EST The Aurotone Network , a new global initiative that aims to revolutionize the way that music is sourced for advertisements, film and computer games, has launched in the United Kingdom. The organization comprises of over 40 music experts and indust ...

  21. Cyber Monday Forecast To Set $1.2 Billion Sales Record

    November 28, 2011 7:15 AM EST There's good news for online retailers this year: Black Friday Internet sales jumped 26 percent, while Cyber Monday spending is projected to reach a record $1.2 billion, according to data released Sunday by market research firm ComScore. Blac ...

  22. A Strong 2011 Holiday Season Could Bring Music Business First Positive-Sales Year Since 2004

    November 23, 2011 12:00 PM EST Coming into Black Friday, year-to-date U.S. album sales were up 3.2%, according to Nielsen SoundScan, leaving music merchandisers cautiously optimistic that this holiday selling season will be strong enough to deliver the industry's first ris ...

  23. Video: Ticketfly CEO Andrew Dreskin On Social Media, Industry Change And Ticket Pricing Issues

    November 23, 2011 7:44 AM EST Ticketfly CEO Andrew Dreskin hung around after his presentation titled "Four Concepts That Lead To Event Promotion Nirvana: Integration, Automation, Analytics and Personalization" to give some more of his thoughts on the ticketing indust ...

  24. MIDEM 2012 Line-Up Adds Mark Ronson, Paul van Dyk, Saatchi & Saatchi CEO Kevin Roberts

    November 21, 2011 2:45 PM EST Grammy Award-winning artist and producer Mark Ronson, German dance artist Paul van Dyk and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi have been confirmed as guest speakers for next year's MIDEM confab, due to take place January 28 ...

  25. Billboard FutureSound Visionary Showcase: Bckstgr, TrackTrack.it, Rexly, ThingLink, Music Mastermind Show Off Their Wares

    November 18, 2011 2:10 PM EST The first day of Billboard's FutureSound Conference featured the "Visionary Showcase": five demonstrations from new startup companies, as well as new technologies from existing companies, offering a peek forward at the services, mod ...

  26. Retail Briefs: NARM Upgrades Database, IRIS To Distribute Saban Artists

    November 18, 2011 7:34 AM EST NARM Upgrades Database NARM has rolled out upgrades to its 15-year old database of music releases, which is dubbed the NARM Product Platform. Starting this week, the product database features a new, streamlined web interface that allows for simple ...

  27. Major Labels Push Back on Best Buy's Price Demands

    November 04, 2011 3:20 PM EDT A Best Buy initiative to have all single-disc albums at an everyday price of $9.99 for the holiday selling season has been turned back by the major labels-at least for now. While some major-label distribution executives expect the conversation to ...

  28. Happy 117th Birthday, Billboard!

    November 01, 2011 6:00 AM EDT http://colowebpre.vnuusa.org/bbbiz/photos/stylus//1273359-Bilboardfirstcover1894.617.jpg The very first Billboard magazine, 1894 On this date in 1894, Billboard published its first issue. Before it became a weekly magazine, and a 24/7 presence online, "Billboard Advertising" launched ...

  29. Live Music Sponsorships Focus of Panels, Award at Billboard Touring Conference

    October 27, 2011 3:45 PM EDT The growth and vitality of live music branding and sponsorship partnerships will be reflected in high-profile content and awards at the eighth annual Billboard Touring Conference & Awards, set for Nov. 9-10 at the Roosevelt Hotel in New York C ...

  30. Pandora Hires Its First CMO

    October 17, 2011 3:24 PM EDT Pandora Media announced Monday (Oct. 17) that it has hired its first chief marketing officer, the first C-level since the company's June IPO : Simon Fleming-Wood. He was a marketing executive at Cisco Consumer Products and Pure Digital Techno ...

  31. Social Media Draws Big Ad Dollars, But Does It Really Work?

    September 27, 2011 6:29 AM EDT Social media has outgrown its experimental play-money stage. With marketers sinking up to $6 billion into social campaigns this year (according to eMarketer), the category has officially become a legitimate form of advertising. But with newfound l ...

  32. StubHub Preps U.K. Launch

    September 16, 2011 8:23 AM EDT Secondary ticket site StubHub is to launch in the United Kingdom, according to reports. The Ebay-owned company is due to launch in the fourth quarter of 2011 and has been recruiting staff in Dublin ahead of its U.K. bow, claims The Financial Times ...

  33. HMV Rolls Out Expanded Tech Offerings To 150 U.K. Stores

    August 23, 2011 7:49 AM EDT U.K. entertainment retailer HMV is to significantly expand its technology offering -further reducing the amount of shelf space available for music product. As previously reported, the troubled retailer - which reported a net loss of £121.7 million ...

  34. Jay-Z and Kanye West's 'Watch The Throne' Breaks iTunes Single-Week Sales Record

    August 15, 2011 2:21 PM EDT Sources say Jay-Z and Kanye West's "Watch the Throne" broke the U.S. iTunes Store's one-week sales record last week when it sold nearly 290,000 downloads via the retailer through Sunday night (Aug. 14). The set was exclusively ...

  35. Live Nation Touts Success With New Ticketing Strategies

    August 09, 2011 4:49 PM EDT Live Nation is trying to recover from a dismal 2010 with new approaches to selling and pricing tickets. And if the company's second quarter results are any indication, it's off to a good start. Total revenue was up 23.1% to $1.56 billion ...

  36. Google Acquires 15-Month-Old Daily Deal Startup

    August 03, 2011 7:02 AM EDT SAN FRANCISCO (AP) - Google Inc.'s latest deal aims to help people find the best daily deals on the Web. In its latest acquisition of talent and technology, Google has bought Dealmap. It's a 15-month-old startup that compiles discount of ...

  37. Latin Power Players: Inigo Zabala

    August 01, 2011 10:52 PM EDT Iñigo Zabala President, Warner Music Latin America Although Warner Music's U.S. Latin market share remains smaller than that of its competitors -- at midyear 2011 it stood at 6.2%, according to Nielsen SoundScan -- the label's boutique s ...

  38. Internet Privacy Controls Challenges Tech Industry, Marketers

    July 27, 2011 5:43 AM EDT WASHINGTON (AP) - The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way to prevent advertisers from tracking their movements across the Web - or face regulation. Yet for all its inno ...

  39. Vevo Metrics Point to Heavy Video Use in Bedrooms

    July 26, 2011 12:09 PM EDT In what is pretty clearly a news brief aimed at advertisers and brand marketers, Vevo released a set of user data metrics today that points to how its viewers interact most with the mobile version of the service. Among the many highlights-Vevo use ...

  40. Anti-Scalping Groups Actually Financed by Live Nation, StubHub, Report Says

    July 21, 2011 10:43 AM EDT Amid heated competition and consumer complaints about ticket scalping, live event and ticketing giant Live Nation Entertainment and ticket reseller StubHub, part of eBay, have launched nonprofit groups to represent consumer interests as part of a ...

  41. Bug Music For Sale Again

    July 20, 2011 7:42 AM EDT Bug Music, which was up for sale in an aborted auction last summer, is back on the block, according to sources. The auction is once again being run by JP Morgan Chase, and according to Bloomberg News, which broke the news. Bids are due next week. ...

  42. Ticket Trust Launches, UK's 'Ethical Ticket Exchange' To Combat Fraud, Scalpers

    July 12, 2011 4:05 PM EDT Despite predictions that the U.K. live-music sector is set for a revival this year after a downturn blip in 2010, the controversial topic of secondary-ticket sales heated up this week with the launch of The Ticket Trust on Monday (July 11). Set up ...

  43. David Gray Releases Album Exclusively on Groupon

    June 29, 2011 2:22 PM EDT For the first time ever, Groupon became the sole destination for downloading a music recording when British artist David Gray debuted "Lost and Found-Live in Dublin" on the deal-of-the-day website on Monday (June 27). Groupon made the 12 ...

  44. Six Questions For Fan Freedom Project's Jon Potter

    June 21, 2011 1:10 PM EDT The concert ticketing business has become an area of increased scrutiny of late, with the paperless ticketing issue largely leading the way. While ticket companies claim paperless ticketing protects fans from scalping practices, opponents claim it ...

  45. Business Matters: Research in Motion (RIM) Falters, Android and iOS Safer Than Ever

    June 17, 2011 5:02 PM EDT Business Matters: Research in Motion Falters, Android and iOS Safer Than Ever -- Apple and Google's dominant mobile and tablet market shares probably won't be jeopardized any time soon. Just a couple weeks after Research in Motion (RIM) ...

  46. Business Matters: Is the Groupon Model Sustainable?

    May 27, 2011 3:15 PM EDT Is the Groupon Model Sustainable? -- Group buying site Groupon has its share of believers and nonbelievers. Live Nation believes in the company enough to start a partnership called GrouponLive , a service that offers bargains on tickets to concert ...

  47. Internet Ad Revenue Hits New High

    May 27, 2011 7:45 AM EDT Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% incr ...

  48. TuneCore CEO 'Stunned' by Criticism Over Price Hike, Slams 'Incomplete and Inaccurate' Reports

    May 17, 2011 4:08 PM EDT Digital distributor TuneCore attracted strong criticism earlier this month when news of its price hike spread through the blogosphere. The company raised the flat price it charges to distribute an album for one year to $49.99 from $19.99. At the s ...

  49. Justin Bieber, Selena Gomez, Kylie Minogue Join Billboard Music Awards Presenters

    May 17, 2011 12:41 PM EDT J ustin Biebe r, Kylie Minogue , Jada Pinkett Smith, Joe Jonas , Keri Hilson , Marc Anthony , "Glee" star Matthew Morrison, Nas , Scott Weiland , Selena Gomez , Tim Allen, Travis Barker , Trey Songz and "Modern Family" star Ric ...

  50. Could Zaarly, A New Mobile Sales Platform, Help Fight Ticket Scalping?

    April 29, 2011 3:22 PM EDT At the close of a less-contentious-than-expected panel on indies and Ticketmaster at SXSW, all the parties agreed on one thing: scalping is still a huge problem. Setting aside the ethical questions of jacking ticket prices as high as they'll ...

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