Mark Mulligan

  1. Business Matters: IFPI's Annual Report to Bring 'Cannibalization' Into Focus

    March 14, 2014 8:30 AM EDT When the International Federation of the Phonographic Industry releases its twin annual economic reports on the state of the global music business in the coming days, they likely will unleash a debate that's been steadily heating up regarding ...

  2. Freemium: Making Money by Giving Away the Goods (Research)

    May 21, 2013 6:36 PM EDT For years, music has operated on selling things -- vinyl, cassettes, CDs and now downloads. Then came advertising on radio and elsewhere. But there’s a third way -- freemium, a combination of free and premium offerings. Examples of this in music ...

  3. Business Matters: Spotify, Deezer Inactive Accounts Are Just Part of Doing Business

    March 28, 2013 2:57 PM EDT When you hand out free accounts to a digital service -- especially in the age of Facebook Connect -- you're likely to find most people just aren't that into you. That's what Spotify and Deezer have found, notes music industry ana ...

  4. Consumer Data Shows Old Ways Still Most Profitable, SXSW Panel Says

    March 14, 2013 10:19 PM EDT In a panel led by representatives of EMI’s Global Insights department at SXSW Thursday, researchers poured cold water on what you might call the irrational exuberance of the digital music industry (not to mention SXSW attendants).   Independen ...

  5. Can APIs Solve Music’s 'Crisis of Innovation'?

    March 14, 2013 4:39 PM EDT There’s an old saw among established technology companies that says innovation happens elsewhere, that big ideas can come from small, unexpected places. The best way to tap into that potential, according to this view, is to throw open the gates ...

  6. The Play Box: A Vision for Music Reclaiming the Living Room, by Mark Mulligan

    January 28, 2013 4:15 PM EST The transition of recorded music from a physical object to an intangible one is the core of the challenge that has faced our business since the turn of the millennium. Here, Mark Mulligan -- a long-term music-industry analyst and co-founder of M ...

  7. Business Matters: No Ceiling in Sight for Subscription Services

    September 20, 2012 5:00 PM EDT Independent music analyst Mark Mulligan, formerly with Forrester Research, raised some eyebrows when he told the Future Music Forum in Barcelona that today's music subscription services have a "natural ceiling" that prevent the sort ...

  8. Business Matters: Is the Luster Off Social Media?

    July 31, 2012 5:35 PM EDT Is the Luster Off Social Media? -- Social media doesn't look as sexy as it did in 2011. Fortunately, investors are not punishing companies just for being affiliated with Facebook. Facebook hit a new all-time low of $21.61 on Tuesday. It was a ...

  9. Business Matters: Nearly A Third of Consumers Using Streaming Services: Report

    July 09, 2012 5:27 PM EDT Nearly 1/3 of Consumers Use Music Streaming Services Nearly a third of consumers in 25 countries around the world now use a music streaming service. A report at Music Industry Blog , the site of former Forrester analyst Mark Mulligan, taps into EM ...

  10. Business Matters: Facebook Says Spotify Has Hit 20 Million Users; Spotify Says It Ain't So

    May 15, 2012 8:39 PM EDT Facebook Says Spotify Has Hit 20 Million Users; Spotify Says It Ain't So -- Spotify has reached 20 million monthly active users, according to a count seen at Facebook. Music industry analyst Mark Mulligan noted the mile market in a post at hi ...

  11. How Beyond Oblivion's Music Startup Model Tanked Before Takeoff

    March 05, 2012 4:50 PM EST Beyond Oblivion was supposed to save the music industry. Instead, it lived up to its name, collapsing in dramatic fashion at the end of 2011 when investors lost their patience with a company that kept promising and never delivering. Years of caree ...

  12. Business Matters: TastemakerX Raises $1.8 Million to Deliver New Social Music App

    February 08, 2012 6:28 PM EST TastemakerX Called "Fantasy Sports For Music Lovers" Does the world need more music discovery tools? Judging from the ongoing flow of money into the social music space, music discovery is still a major problem in need of great solutions. ...

  13. Mark Mulligan Leaves Forrester Research

    May 26, 2011 12:05 PM EDT Mark Mulligan, respected media blogger and occasional Billboard.biz guest columnist , announced this morning that he is leaving Forrester Research. He said he's taking some time off before making his next move, but fortunately will continue t ...

  14. Apple Subscription Panic: Mulligan, Purdham Urge Calm

    February 17, 2011 12:49 PM EST If you've picked read the news in the last 24-hours - from Billboard.biz to tech and national press - you may have noticed that Apple has set off a wave of fear and trepidation. Wednesday's news of Apple's decision to take a 30% cut ...

  15. MIDEM 2011 Keynotes: Lots of Discussion About What is Wrong With Digital Music, But Few Answers

    January 22, 2011 12:00 AM EST CANNES, France -- It's ten years into the digital music revolution started by Napster, but what has the music industry to show for it? Sales of digital singles have not yet made up for the lost revenue created by falling CD sales, which still ...

  16. Digital Natives: The Generation That Music Product Strategy Forgot, By Mark Mulligan

    January 20, 2011 12:00 AM EST Mark Mulligan is VP and research director at Forrester Research, covering consumer media and entertainment, digital music, and other areas at the intersection of content and technology. The following is his latest blog entry, which can be found he ...

  17. This Might Sting: Analyst's Advice To EMI

    August 19, 2010 12:00 AM EDT Forrester Research Analyst Mark Mulligan has three things to say to EMI, who earlier this week voiced concern about iTunes’ dominance of the digital music marketplace: “I told you so; It’s your fault; Forget iTunes. From his blog post : I told you ...

  18. Forrester Report Names Best Music Service-Device Combo

    July 22, 2010 12:00 AM EDT Forrester analyst Mark Mulligan takes a look at device-service integrations in his latest report . Basically he created a methodology comparing well-received devices with well-received services to determine which combination offered the best music ...

  19. Report: Cloud Streaming Unlikely To Spur Multiple Device Use

    July 09, 2010 12:00 AM EDT The promise of the much-heralded “cloud” music model is the ability for users to access their music anywhere, from any device. But a new report from Forrester Research pokes holes in that selling point, noting that most music fans tend to stick wi ...

  20. Business Matters: Roger Faxon, EMI, VC Funding, Price Wars and more

    June 22, 2010 12:00 AM EDT EMI'S DEDICATION TO A&R -- After Roger Faxon was named head of EMI Music , some people in the business press were under the impression that EMI would become either more committed to publishing or less committed to new artist development. ...

  21. Music Tops European Paid Digital Content, Says Study

    November 10, 2009 12:00 AM EST A new report by Forrester Research has found that music is leading the way in paid digital content across Europe. The report "Who Will Pay For Online Content?," by Nick Thomas with Mark Mulligan and Erik Hood, found that 14% of European ...

  22. Business Briefs: WMG, Online Piracy, Wilco, Vitaminwater

    May 15, 2009 12:00 AM EDT -- Pali Research has upgraded Warner Music Group as it sees the company well positioned relative to its peers. "While we expect the music industry's declines/troubles to continue for at least the next couple of years with total domestic ...

  23. Wippit Was Victim Of Playing By The Rules, Says Analyst

    September 05, 2008 12:00 AM EDT A leading U.K. analyst suggests that this week's collapse of the U.K.'s first legal file-sharing music and entertainment service, Wippit, proves that complying with rights-owners demands does not always pay off. The service's founde ...

  24. Nokia Confident Free Music Downloads Will Profit

    May 01, 2008 12:00 AM EDT Offering unlimited music downloads to phone buyers will make money for Nokia as well as record labels, the handset maker said, dismissing talk the move would come at the expense of profits. "We expect to make money both from our traditional d ...

  25. Ad-Funded Music Services Are The Future, Says Jupiter

    May 09, 2007 12:00 AM EDT Advertising revenue could become a vital lifeline for European labels, according to a new Jupiter Research report. Based on a qualitative analysis of the current market, the report -- "The Future of Digital Music: Fighting Free with Free" ...

  26. Survey: P2P Still A Problem In Europe

    June 06, 2005 12:00 AM EDT Jupiter study identifies Spain as worst offenders. Unauthorized peer-to-peer file-sharing activity remains high in Western Europe despite the music industry's use of litigation to clamp down on the practice, according to new research. The stu ...

  27. Survey: P2P Still A Problem In Europe

    June 06, 2005 12:00 AM EDT Unauthorized peer-to-peer file-sharing activity remains high in Western Europe despite the music industry's use of litigation to clamp down on the practice, according to new research. Unauthorized peer-to-peer file-sharing activity remains hi ...