Mad Decent

  1. IMS Engage: Skrillex, Patrick Moxey, Russell Simmons, Shelly Finkel, Troy Carter and More Discuss EDM at Inaugural Event

    April 18, 2013 10:48 AM EDT A crowd of over 200 international dance music industry-ites turned up for IMS Engage, the first U.S. edition of the Ibiza-based IMS conference, at the swanky W Hollywood on Wednesday. Comprised of L.A. locals, visiting Ibizans and New Yorkers, ...

  2. Baauer’s ‘Harlem Shake’: The Global Hit That Started With a One-Off Single Deal

    February 28, 2013 7:00 AM EST The Internet is full of free downloads, but most don’t end up topping the charts like Baauer’s “Harlem Shake.” The single was brought to market through a label as uncommon as the track’s quirky success story.   Jeffrees, a sub-label of Diplo’s Mad ...

  3. How Four-Person INDmusic is Monetizing the 'Harlem Shake' Meme for Mad Decent

    February 26, 2013 7:15 AM EST It's Saturday, Feb. 16, and Brandon Martinez has just seen as many total views during the last nine days for his YouTube-based network INDmusic as he has in the company's 18-month existence. That's all courtesy of Baauer' ...

  4. 'Harlem Shake': The Making And Monetizing Of The Latest YouTube Dance Craze

    February 14, 2013 6:53 PM EST Baauer’s “Harlem Shake” still has quite a ways to go before it becomes the next “Gangnam Style” in terms of total views, but the Mad Decent track became an unexpected viral smash last week at levels not seen since PSY’s American invasion -- an ...