MAC Presents

  1. 'Glee' Star Darren Criss, Mike Posner, Pete Tong Party With Music Execs at Billboard's Grammy After Party

    January 27, 2014 11:41 AM EST Billboard hosted its second annual Grammy after-party at the London Hotel rooftop Sunday night (Jan. 26), sponsored by Citi and Bud Light Platinum. Though Prince didn't make a return appearance this year, artists like Darren Criss , Richard M ...

  2. Pete Tong to Headline Billboard After Party on Sunset Strip

    January 21, 2014 2:52 PM EST Pete Tong, one of BBC Radio 1's most popular DJs, will headline the Billboard After Party at the London West Hollywood in Los Angeles to an exclusive group of industry executives, influencers and recording artists. Tong will take the stage af ...

  3. John Legend, Samsung Align For Tour Dates, Social Media Partnership (Exclusive)

    November 07, 2013 8:01 PM EST John Legend has teamed with Samsung for a series of five concerts on his Made to Love Tour this month, beginning with Sunday’s (Nov. 10) show in Chicago, for the Legend and Samsung Galaxy Note 3 and Galaxy Gear fan sweepstakes. One fan in each o ...

  4. Backbeat: Bill Clinton Honors John Sykes, Perry Farrell Introduces Citi’s Jennifer ‘Breitwhite’ Breithaupt @ TJ Martell Gala, Raises $1.4 Mil For Cancer Research

    October 24, 2013 11:12 AM EDT “I’ve gotten used to the same invitation – ‘John, it would be great to have you join us. Can you bring a band?” That was John Sykes, president of Clear Channel Entertainment Enterprises, accepting his award for Lifetime Industry Achievement at t ...

  5. Billboard Roundtable Part 3: Miley Cyrus' Marketability, Music Discovery Platforms (Video)

    September 25, 2013 6:26 PM EDT The Panel Marcie Allen Founder/president, MAC Presents Lori Feldman Senior VP of brand partnerships & music licensing, Warner Bros. Records Marcus Peterzell EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds Boz ...

  6. Lady Antebellum Teams With Citi For 'Golden' Release In NYC

    April 24, 2013 2:31 PM EDT Lady Antebellum will partner with Citi in a record release show for the group’s new album “Golden” at the McKittrick Hotel in New York City on May 7. The McKittrick Hotel is the home of Punchdrunk’s immersive play “Sleep No More.” In a deal brok ...

  7. Rolling Stones Announce '50 and Counting' North American Tour Dates

    April 03, 2013 9:00 AM EDT This morning the Rolling Stones finally released dates for their "50 and Counting" North American tour. The U.S. dates, as reported by Billboard.biz , will begin early next month on the West Coast, with announced markets including ...

  8. Dave Grohl's 'Sound City' Doc Heads to SXSW with Stacked Concert in Tow

    March 04, 2013 4:00 PM EST Dave Grohl isn’t just delivering a keynote at South By Southwest on March 14. The rocker is bringing an all-star concert to Austin that same evening with an exclusive Thursday-concert, “Sound City Players at SXSW,” at Stubb’s. The concert will be ...

  9. Billboard Afterparty Rocks With Prince, Lumineers, Darren Criss, Neil Patrick Harris, More

    February 11, 2013 11:40 AM EST Above, L-R: Prometheus Global Media SVP Dana Miller, Billboard publisher Tommy Page, Nicole Levinsohn; Guggenheim Digital Media CEO Ross Levinsohn at the Billboard Afterparty at the London Hote l (Photo: Rick Diamond/Getty Images) It was a part ...

  10. Billboard.Biz Readers' Survey Results, Part 3: The Biggest Issue Facing the Music Business Is ... ?

    December 21, 2012 7:00 AM EST As part of our year-end special, we asked you, the audience three specific questions about 2012 -- and we got dozens of thoughtful, intelligent, well-considered responses. In the last of three questions we asked the industry "What will the mo ...

  11. Billboard.Biz Readers' Survey Results, Part 2: Mumford, PSY, Adele Among Most Important Artists of 2012

    December 20, 2012 7:00 AM EST As part of our year-end special, we asked you, the audience three specific questions about 2012 - and we got dozens of thoughtful, intelligent, well-considered responses. Rather than dropping all of that knowledge in one big pile, we're publi ...

  12. Billboard.Biz Readers' Survey Results, Part 1: Most Important Event of 2012

    December 19, 2012 7:00 AM EST As part of our year-end special, we asked you, the audience three specific questions about 2012 - and we got dozens of thoughtful, intelligent, well-considered responses. Rather than dropping all of that knowledge in one big pile, we're publi ...

  13. Marcie Allen

    November 28, 2012 6:17 PM EST President, MAC Presents (Photo: Robbie Klein) Tracking Impact Marcie Allen, president of MAC Presents, her sponsorship and live events agency, broke new ground in 2012. Three years after moving the company to New York from Nashville, MAC Presents ...

  14. AT&T-Samsung Sign Sponsorship Deal With Rag & Bone, Band of Horses To Play Launch

    February 08, 2012 9:00 AM EST AT&T and Samsung Telecommunications America (Samsung Mobile) has inked a sponsorship pact with hot fashion brand rag & bone for the U.S. launch of Samsung's new device, the Samsung Galaxy Note , which will be available exclusively at ...

  15. Women In Music 2011 Red Carpet Photo Gallery: Taylor Swift, Nicki Minaj, Honorees

    December 02, 2011 4:30 PM EST Check out the photo gallery below from Billboard's Dec. 2 Women In Music red carpet event featuring Woman of the Year Taylor Swift. Also featured are many of this year's Women In Music honorees, including execs from Pandora, Sony/ATV, mu ...

  16. Billboard's 2011 Women In Music Hub

    December 02, 2011 12:45 PM EST BILLBOARD'S WOMEN IN MUSIC HONOREES INDEX: Our 2011 Top 40 Women in Music list reads like a roster of the top people in the music business who happen to be women. The range of their achievements-at labels or publishing companies, in touring o ...

  17. Billboard Touring Conference & Awards 2011 Hub

    November 14, 2011 1:33 AM EST November 11, 2011 | Video Perry Farrell Talks Art, Commerce, Lollapalooza; Compares Himself With Axl Rose @ BB Touring Conf (Video) Shortly after Perry Farrell's Keynote Q&A with Billboard's Bill Werde at our Touring Conference on Th ...

  18. Bushmills, Pitchfork & Bon Iver: The Do's and Don'ts of Touring Sponsorships Panel @ BB Touring Conf

    November 11, 2011 12:16 PM EST Brand Stand (from left): Sig Greenbaum, VP of Marketing/Sponsorships, Rehage Entertainment; Marcie Allen, President, MAC Presents; Jennifer Breithaupt, SVP Entertainment Marketing, Citi; Liana Huth, SVP Partnerships and Events, FUSE; Matt Frampton ...

  19. Live Music Sponsorships Focus of Panels, Award at Billboard Touring Conference

    October 27, 2011 3:45 PM EDT The growth and vitality of live music branding and sponsorship partnerships will be reflected in high-profile content and awards at the eighth annual Billboard Touring Conference & Awards, set for Nov. 9-10 at the Roosevelt Hotel in New York C ...

  20. Keith Urban Teams With AT&T, Samsung for 'Get Closer' Tour

    June 09, 2011 8:57 AM EDT Keith Urban has inked an integrated sponsorship deal with AT&T and Samsung for his upcoming "Get Closer" 2011 World Tour, it was announced today. The agreement includes AT&T/Samsung's naming rights as presenting sponsor and ...

  21. Branding Panel at Billboard Country Music Summit Emphasizes Authenticity

    June 06, 2011 5:54 PM EDT Branded: Drew McGowan, Director of Sponsorships, The Clorox Company; Sheri Warnke, VP of Corporate Partnerships; Tom Gossin, Artist, Gloriana; CMA; Stacey Portnoy, Regional Marketing Manager, Samsung Marcie Allen, President, MAC Presents; Laura Hu ...

  22. Billboard Country Music Summit Kicks Off Monday

    June 03, 2011 1:13 PM EDT The goal of the Billboard Country Music Summit , taking place Monday and Tuesday and produced in association with the Country Music Association , is simple: to bring together key stakeholders in the country music industry to discuss the most impor ...

  23. BACKBEAT: Here's What You Missed on Day 2 of Billboard's Touring Conference and Awards

    November 05, 2010 12:00 AM EDT The 7th Annual Billboard Touring Conference & Awards , presented by ShowClix and in association with Music Networx, took place in NYC on November 3rd and 4th. Day 2 of the event featured even more informative panels, controversial discussions, ...

  24. VIDEO: Branding + Sponsorship Strategies From MAC President Marcie Allen

    June 10, 2010 12:00 AM EDT MAC Presents president Marcie Allen was one of the panelists featured on the Marketing & Branding for Country Music panel at this week's Billboard Country Music Summit in Nashville. In this after-panel interview, Allen gives straight talk ...

  25. Jack Ingram, KC Masterpiece Line Up 'Eat and Greets'

    August 27, 2009 12:00 AM EDT Singer/songwriter/barbecue enthusiast Jack Ingram is partnering with KC Masterpiece Barbecue Sauces and Marinades in a campaign to encourage Americans to keep grilling throughout football season this fall. The campaign includes "Eat and Greet ...

  26. Billboard Q&A: MAC Presents President Marcie Allen

    July 27, 2009 12:00 AM EDT North American companies will spend $1.1 billion to sponsor music venues, festivals and tours this year, compared with $1 billion in 2008, according to the IEG Sponsorship Report, which tracks sponsorship spending. As president of the Nashville-ba ...

  27. Maximizing Opportunities For Music In Advertising

    June 05, 2009 12:00 AM EDT A better approach to partnerships between advertisers and artists as both become increasingly important to the other was a main focus of the "Getting Your Music in Ads – and Getting Paid for It" panel at the Music & Advertising confe ...

  28. Lady Antebellum, Brita Partner For Water Campaign

    March 23, 2009 12:00 AM EDT Country group Lady Antebellum is partnering with water filtration company Brita and their "Filter For Good" campaign to encourage fans to drink filtered water and use fewer plastic bottles in the process. The Brita deal is the first corp ...

  29. Brands Back McGraw Trek

    January 31, 2008 12:00 AM EST Barbecue sauce KC Masterpiece and charcoal manufacturer Kingsford are sponsoring Tim McGraw's 2008 Live Your Voice tour, which begins May 9 in Tampa with special guests Jason Aldean and Halfway To Hazard. Live Nation is promoter of the tour, ...

  30. Sponsorships Take Center Stage At Touring Confab

    November 15, 2007 12:00 AM EST Sponsorship deals have become an increasingly important revenue source for touring artists, a group of panelists agreed today (Nov. 15) at the Billboard Touring Conference at the Roosevelt Hotel in New York. When Blackberry linked with John Mayer ...

  31. Cardwell Joins CAA

    November 14, 2006 12:00 AM EST Will handle sponsorships, endorsements. Industry veteran Marcie Allen Cardwell has joined Creative Artists Agency's Nashville office as a consultant for sponsorships and endorsements. Cardwell's debut project at CAA was closing StubHub a ...

  32. Cardwell Joins CAA

    November 13, 2006 12:00 AM EST Industry veteran Marcie Allen Cardwell has joined Creative Artists Agency's Nashville office as a consultant for sponsorships and endorsements. Industry veteran Marcie Allen Cardwell has joined Creative Artists Agency's Nashville office ...

  33. Cracker Barrel Announces 'Songs Of The Year'

    August 23, 2006 12:00 AM EDT CD to feature Adkins, Yearwood, Lonestar. Cracker Barrel Old Country Store, the Lebanon, Tenn.-based restaurant and gift shop chain, will unveil later today its latest exclusive CD venture, the "Songs of the Year" collection. Since creat ...

  34. Cracker Barrel To Sponsor Krauss Tour

    December 09, 2004 12:00 AM EST Alison Krauss & Union Station have signed a tour sponsorship deal with Lebanon, Tenn.-based restaurant chain Cracker Barrel Old Country Store, Billboard.biz has learned. Alison Krauss & Union Station have signed a tour sponsorship deal ...

  35. Cardwell Forms New Event/Talent Firm

    August 30, 2004 12:00 AM EDT Former MAD chief forms MAC Presents. Nashville-based promoter/producer Marcie Allen Cardwell has formed MAC Presents, an independent talent buyer and event sponsorship firm, Billboard.biz has learned. Cardwell resigned as president of live-event p ...