Luis Estrada

  1. Six Senior-Level Execs' Thoughts on the Fourth-Quarter Album Release (From the Magazine)

    September 04, 2013 11:39 AM EDT "Seasonality is important for us with our Latin artists. Yes, end-of-year sales are important. Yes, Valentine's Day sales are important. Yes, Mother's Day sales are important. But do you know what is more important? That you have ...

  2. Backbeat: La Santa Cecilia’s La Marisoul Walks on Ceiling at La Cita Bar Signing Party

    February 20, 2013 3:33 PM EST Above: La Marisoul of La Santa Cecilia walks on the ceiling during a show at La Cita Bar in downtown L.A. where the band celebrated signing to Universal Music Latino. ( Photo: Chicano Batman) The line was long, down the street and around the corn ...

  3. Backbeat: Elvis Crespo, Juan Magan, Nir Seroussi, Victor Gonzalez, More at Latin Conference's Billboard Bash

    April 26, 2012 5:00 PM EDT Elvis Crespo is mobbed by the crowd during his performance at the Billboard Bash. (Photo: Michael Seto) The Billboard Bash , presented by State Farm , brought together members of the music industry to celebrate music with special performances by D ...

  4. Chino y Nacho & Coca-Cola, Daddy Yankee & Western Union Among Billboard Latin Music Marketing Award Winners

    April 25, 2012 2:30 PM EDT Angel Kaminsky (left), VP Universal Music Latino/Machete Music and Luis Estrada, GM Universal Music Latino/Machete whose Coca-Cola "Seremos Mas" campaign Featuring Chino Y Nacho won a Billboard Latin Music Marketing Award for Best Social ...

  5. Backbeat: Latin Music Industry Rocks at Premios Lo Nuestro Afterparties

    February 21, 2012 10:18 AM EST From the left, Jorge Mejia, Sony/ATV's Sr. VP for Latin America & U.S. Latin; Melissa Esposito of Sony U.S. Latin; and Ruben Leyva of Sony U.S. Latin at Sony's PLN afterparty. The live telecast of Univision's Premios Lo Nuestro ...

  6. Backbeat: Juanes Performs for Industry, Media VIPs at MTV Unplugged

    February 08, 2012 11:30 AM EST It was a veritable industry gathering at the second day of taping for Colombian star Juanes ' MTV Unplugged set at Miami Beach's New World Center. Accompanied by an acoustic band and just two guest artists-Brazil's Paula Fernandes a ...

  7. Backbeat: Cristian Castro Celebrates Jose Jose Tribute Album, 'Mi Amigo el Principe,' at Las Vegas Release Party

    November 21, 2011 8:03 AM EST Mexican singer Cristian Castro celebrates the release of his newest album, "Mi Amigo el Príncipe," (Universal Music Latin). The record release party was held at Las Vegas' TAO nightclub; (L-R), Victor Gonzalez, president, Universal ...