Lucia Ballas-Traynor

  1. Ballas-Traynor Named People En Espanol Publisher

    July 24, 2008 12:00 AM EDT After a lengthy career in television, Lucia Ballas-Traynor has been named publisher of People en Español. She will take up her new post August 18. Ballas-Traynor was most recently senior VP and GM of bilingual TV network MTV Tr3s, which she helped ...

  2. MTV Tr3s, mun2 Panel Discusses Latino Youth

    April 08, 2008 12:00 AM EDT Latino youth feel ignored by mainstream media and brands, and yet consume both in great quantities -- a quandary discussed today (April 8) by the general managers of bilingual music channels MTV Tr3s and mun2. The two organizations discussed their ...

  3. Hispanic Women Power 25

    October 11, 2007 12:00 AM EDT In selecting the 25 Hispanic Women in Entertainment, The Hollywood Reporter and Billboard focused exclusively on behind-the-scenes players within the film, TV and music industries and only included performers who are also active as producers, writ ...

  4. MTV Español To Be Revamped

    April 03, 2006 12:00 AM EDT To be relaunched as MTV Tr3s in Q4. MTV Español will be revamped and relaunched in the fourth quarter of 2006 as MTV Tr3s. The move was announced April 3 by MTV Music Television president Christina Norman and MTV Tr3s GM Lucía Ballas-Traynor. Ball ...

  5. MTV Names GM For Hispanic

    March 02, 2005 12:00 AM EST New exec to push MTV Español, VHUno. Lucia Ballas-Traynor has been appointed to the new position of GM of MTV Networks Music Group's Hispanic services. These include MTV Español and VHUno. Both channels are seen in the United States ...