Long Tail

  1. Business Matters: How Adele's Success Undermines Marketing Guru Seth Godin's Predictions

    December 28, 2011 4:54 PM EST How Adele Put Seth Godin on Blast -- Seth Godin is a successful self-help marketing guru, but the success of Adele's "21" helps undermine his predictions for the music and book publishing industries. Godin, an incredibly successful ...

  2. Academic Research Conflicts With 'Long Tail'

    September 21, 2009 12:00 AM EDT According to paper by a pair of Wharton researchers, Netflix data shows trends that conflict with some of the main themes of the 2006 book "The Long Tail." The paper, titled "Is Tom Cruise Threatened: Using Netflix Prize Data to Exa ...

  3. The Long Tail Redrawn

    April 27, 2009 12:00 AM EDT Files shared on P2P services skew more toward hits than had been previously believed, according to a preview of a research paper on the long tail of music's black market. The study was done by PRS for Music chief economist Will Page and Eric ...

  4. The 'Free' Debate

    April 06, 2009 12:00 AM EDT Ad-supported music sites, file-sharing services and a wealth of music posted online are adding to the topic of "free" become a more common talking point. As companies search for new ways to monetize recorded music, expect free music to b ...