Leo Burnett

  1. Lorde's 'Royals' Scores Global Samsung Campaign

    October 09, 2013 8:00 AM EDT Lorde has yet to sign a publishing deal, but she's already landed her first global synch license. "Royals" is featured heavily in a new global commercial for Samsung, promoting the consumer tech company's Gear product and fea ...

  2. The Rise of Indie Bands in Advertising

    March 20, 2012 7:00 AM EDT This is going to be big," Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard "We Are Young" by indie pop outfit Fun. "It just had the quality ...

  3. Radiohead Track Used In Homeless Advert

    February 11, 2009 12:00 AM EST "Videotape," a song from Radiohead's 2007 "In Rainbows" album (XL Recordings), will feature as the theme to a new commercial for homeless charity Shelter. It is the first time the U.K. rock act has allowed its music to be ...

  4. Music Supervisors Unlock Super Bowl Ad Strategies

    January 30, 2009 12:00 AM EST When it comes to Super Bowl ads brands and their ad agencies want everything in them to be bigger, brighter and better than their normal ads, especially the music. The music heard in Super Bowl ads, whether its licensed or created, plays an integr ...

  5. Shwayze Continues Brand Friendly Approach

    July 10, 2008 12:00 AM EDT Shwayze, the up and coming rapper with a reality show on MTV and a Pontiac commercial, all before his debut has been released on Suretone Records, has made another move in the branding world. On July 15 his second single, "Corona and Lime&quo ...

  6. Melody Tunes Ramps Up Arab World Campaign

    October 10, 2007 12:00 AM EDT Melody Tunes brings modern Western music to the Arab world. Does the Arab world want its Melody Tunes? More precisely, does it want an all-English channel playing Western music by artists such as 50 Cent and Madonna? Melody Tunes, a channel that l ...