LeBron James

  1. Beats by Dre Press Conference Announces Partnership With Trent Reznor, Hints at Mog's Future

    October 16, 2012 4:10 PM EDT (L-R): Luke Wood, Jimmy Iovine and Dr. Dre at the Beats press conference today. (Photo: Kevin Mazur) In line with their far-reaching marketing skills, Beats by Dre knows how to throw a press event. In an event at the company's glossy pop-up-t ...

  2. Billboard Power 100: Jimmy Iovine

    January 26, 2012 10:00 AM EST No. 10 Jimmy Iovine Co-Founder Interscope Geffen A&M Records; Beats by Dre Twitter: @RealJimmyIovine The Music Man... With Beats by Dre, Jimmy Iovine, Dr. Dre and their team created a music (and fashion) market where one barely existed before, ...

  3. Tiesto DJs First Ever Live Twitter Stream At 2012 CES

    January 12, 2012 8:05 AM EST CES saw the power of dance music firsthand Wednesday night, as Tiësto took the booth at Las Vegas nightclub XS to make social media history. The DJ/producer and Billboard cover star teamed-up with HP and Intel to stage the first-ever live concert ...

  4. 2012's Consumer Electronics Show Biz Blog

    January 09, 2012 7:29 AM EST Jan 13, 2012 | Blog Post CES 2012: 8 Cool Things Andrew Hampp, Las Vegas The music industry was all over Las Vegas this week, from Will Smith and Kelly Clarkson at Sony's presentation, Justin Timberlake's cameo at MySpace's TV annou ...

  5. Pitbull Launches Hispanic Campaign For Sheets Energy Strips

    January 05, 2012 12:27 PM EST Pitbull has added a new brand to his arsenal of endorsed and/or owned products. The artist is now the face and creative mind behind the Hispanic market campaign for Sheets Brand Energy Strips, a line of paper thin, energizing, individually wrapped ...

  6. Lionsgate Sued Over Music Used in LeBron James Documentary

    September 08, 2011 6:00 PM EDT Lionsgate has been hit with a quirky copyright infringement lawsuit over a piece of music used in documentary More Than A Game, which chronicles basketball superstar LeBron James' rise during his high school days in Ohio. The lawsuit filed Tu ...

  7. Drake Teams With Sprite For Worldwide Campaign

    February 12, 2010 12:00 AM EST The release date of Drake 's highly-anticipated debut album may still be up in the air but he is still making his presence felt in other ways. The Toronto rapper has teamed up with Sprite for the first commercial of its recently launched &quo ...

  8. Underwood Teams With VitaminWater

    April 18, 2008 12:00 AM EDT Carrie Underwood has signed an endorsement deal with Glaceau's VitaminWater, joining 50 Cent, NBA star LeBron James and Kelly Clarkson, among others, as an official partner of the brand. Underwood is co-creating a limited-edition label for Vi ...