Late-2000s recession

  1. Global Ad Spending to Rise 4.1% This Year, Return to Pre-Recession Peak

    July 13, 2011 7:01 AM EDT NEW YORK - Global advertising expenditures will return to pre-recession peak levels this year, but the U.S. will take several years to return to its peak performance, media planning and buying firm ZenithOptimedia predicted Tuesday. "While th ...

  2. Will Free-Spending Stage A Comeback?

    February 22, 2010 12:00 AM EST It's a question that has preoccupied marketers ever since the economy went haywire: Will people revert to their free-spending ways once the economy recovers, or has their behavior been permanently transformed? Some observers insist that peopl ...