Kraft

  1. Brad Paisley's Not Afraid to Get Cheesy with Sponsor of Tour Behind His New Record

    May 14, 2014 5:50 PM EDT Brad Paisley still doesn’t have a name for his tour, which starts Friday (May 16) in Camden, N.J. “You should see our trucks -- it’s 10 white semis,” Paisley said from his suite at the Trump International Hotel, which overlooks New York’s Central ...

  2. Backbeat: Swedish House Mafia's Steve Angello Kicks Off Brand Partnerships, Solo Career During Ultra

    March 23, 2013 3:48 PM EDT Just a few blocks from Ultra Music Festival, where his band Swedish House Mafia will play off into the sunset tomorrow, Steve Angello kicked off his new brand partnerships -- and, unofficially, his solo career -- at the unlikely location of the ...

  3. Ten Brands to Watch in 2013

    December 26, 2012 1:00 PM EST Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts. As artist ...

  4. Blake Shelton's CMA Award Victory Reflects Continuing Power of Television For Country Music

    November 06, 2012 12:00 PM EST Perhaps no one was more shocked than Blake Shelton when he received the entertainer of the year award from presenters Reba McEntire and Tim Allen during the 46th annual Country Music Assn. Awards on Nov. 1. He hadn't imagined the digits were ...

  5. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  6. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  7. Facebook's IPO is One of World's Largest

    May 18, 2012 7:39 AM EDT NEW YORK (AP) -- Facebook is about to find out just how much status updates, puppy photos and billions of "likes" are worth on Wall Street. GM Vs. Ford: Companies Ask If Advertising on Facebook Pays? Facebook's stock is set to begin ...

  8. Pandora To Run Audio Ads

    January 22, 2009 12:00 AM EST Pandora, the online music service that creates "radio stations" based on consumers' musical preferences, is adding something else to the mix: commercials. The service has experimented with audio ads but will now make them a regular ...

  9. Ichii Appointed President, CEO EMI Music Japan

    September 30, 2008 12:00 AM EDT San-e Ichii has been appointed president and CEO of Tokyo-based EMI Music Japan effective Oct. 1, replacing Shoji Doyama, who left the company June 30. Ichii, previously senior managing director and chief financial officer at Tokyo-based Warner Mu ...

  10. Cheetah Girl Prowls For Film Part

    August 09, 2007 12:00 AM EDT Cheetah Girl Kiely Williams is breaking out on her own. She's been added to the cast of Columbia Pictures' "The Bunny House" (working title), starring Anna Faris, which is being produced by Adam Sandler's Happy Madison Pro ...

  11. Canyon, Yellowbird Top Nominees For CCMA Awards

    August 02, 2007 12:00 AM EDT George Canyon and Shane Yellowbird lead the nominees for the Canadian Country Music Association Awards with five apiece. Paul Brandt, Doc Walker, Emerson Drive, Brad Johner and Carolyn Dawn Johnson garnered four nominations each. Canyon's fiv ...