Kellogg

  1. CMT Awards Book Record Sponsors, Nationwide Expands Jana Kramer Relationship

    June 05, 2013 4:58 PM EDT Wednesday’s CMT Awards will be supported by “without a doubt the highest volume and probably the most meaningful advertiser integrations,” says Anthony Barton, CMT’s senior VP of integrated marketing. This year’s ceremony, held in the middle of ...

  2. Exclusive: Pop Tarts Books Demi Lovato, Owl City, Austin Mahone, More For Second Live Nation Concert Series

    May 30, 2013 2:08 PM EDT Kellogg’s Pop Tarts and Live Nation are re-teaming for Crazy Good Summer, a concert series that has been expanded from two to three shows this year. Confirmed performers include Owl City and Hot Chelle Rae, who will co-headline the first event i ...

  3. Brooklyn's New Barclays Center Opens Friday: Will It Give Madison Square Garden A Run For Its Money?

    September 24, 2012 7:00 AM EDT The Barclays Center rises up at the junction of Flatbush and Atlantic Avenues in Brooklyn looking, in the eyes of this visitor, like it was always meant to be there. And, with its blend of gritty, weathered steel evoking the shade of Brooklyn brow ...

  4. Brooklyn Rises

    September 07, 2012 8:00 AM EDT Jay-Z to open Barclays Center As New York welcomes its new world-class arena. The Barclays Center rises up at the junction of Flatbush and Atlantic Avenues in Brooklyn looking, in the eyes of this visitor, like it was always meant to be there. And ...

  5. 40 Under 40: Gabe McDonough

    August 02, 2012 3:09 PM EDT Gabe McDonough VP/Music Director, Leo Burnett Website: LeoBurnett.com Twitter: @gabemcdonough Selling With Synchs The Chicago Headquarters of Leo Burnett aren't just the largest single ad agency offices in the world, they're also among t ...

  6. Nontraditional Sponsors Make Pop Stars Reach Beyond The Core

    July 19, 2012 6:50 PM EDT Pet food and other nontraditional sponsors finding love from music fans At the recent Pitchfork Music Festival in Chicago, the sponsors included a mix of beverages (Heineken, vitaminwater), automotive companies (Acura), technology firms (Intel) an ...

  7. Five Finger Death Punch, Killswitch Engage to Lead Trespass America Festival

    April 24, 2012 10:23 PM EDT A new metal festival will be throwing down the gauntlet this summer. Trespass America, a co-production with the UK-based Metal Hammer magazine, will gather seven bands for a 25-date U.S. tour this summer, with more shows to be announced. The tour ...

  8. Business Matters: Will High Gas Prices Hurt Summer Concert Ticket Sales?

    April 04, 2012 7:11 PM EDT Will High Gas Prices Hurt Summer Concert Ticket Sales? -- High gas prices probably won't get in the way of consumer spending this summer, writes Adam Davidson in a New York Times Sunday Magazine article. Gas prices reached an average of $3.93 ...

  9. Coca-Cola Acquires Stake in Music Licensing Company

    July 22, 2011 1:36 PM EDT Coca-Cola is buying a minority stake in independent music licensing firm Music Dealers as part of a three-year nonexclusive deal under which Coke soft-drink brands will incorporate music by Music Dealer artists into their marketing campaigns. Ne ...

  10. 'American Idol': Behind the Scenes of TV's Big Gamble

    January 06, 2011 12:00 AM EST There's a saying in the music business that you're only as good as your last hit. If that were true of television, then American Idol might have been dropped after last season. With falling ratings, to the tune of 9 percent, lack of star ...

  11. Celeb Endorsements Bigger Than Ever, Despite Tiger's Fall

    March 08, 2010 12:00 AM EST Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But ...

  12. Disturbed Drafts Killswitch, Lacuna Coil For Tour

    January 27, 2009 12:00 AM EST The 2009 installment of Disturbed's Music As A Weapon trek has been expanded into a full-fledged festival tour. The 38-city Music As A Weapon IV Festival will feature two stages of hard rock and metal acts, traveling tattoo artists, extreme s ...

  13. The 'American' Way

    March 15, 2007 12:00 AM EDT From the start, Fox's "American Idol" has had some of the most popular kids on the marketing playground in its corner. Coca-Cola, Cingular (now called AT&T) and Ford all jumped in as the show's sponsors in the first two sea ...

  14. Skor Partners With LPGA

    March 04, 2004 12:00 AM EST New York-based management company Skor Entertainment and the Ladies Professional Golf Association (LPGA) have partnered to launch a concert series. The initial agreement calls for a total of four conc New York-based management company Skor Enterta ...