John Trimble

  1. From The Magazine: Will iTunes Radio Pay Off?

    June 17, 2013 2:45 PM EDT This story on Apple's business model for its just-launched iTunes Radio is from the latest edition of Billboard (cover date June 22, 2013). Also featured in this issue: a look at Pandora's terrestrial radio purchase; the declining va ...

  2. Pandora Opens Up Audience Data to Media Buyers

    March 05, 2013 11:03 AM EST In yet another sign of the changing media landscape, Pandora announced today that it will make what is perhaps their biggest resource other than music, their audience data, available to two media buying platforms, STRATA and Mediaocean's &quo ...

  3. Business Matters: Triton Media Helping Pandora Seem More Like a Radio Company

    May 21, 2012 5:48 PM EDT By Acting More Like Radio, Pandora Can Sell Advertising Pandora Media will become a successful Internet radio service by acting more and more like a radio company. In order to be a radio company, you need to use metrics common in the radio busines ...