Joe Belliotti

  1. Coke’s Joe Belliotti Talks World Cup and Coca-Cola’s Global Music Strategy (Q&A)

    April 15, 2014 2:34 PM EDT “We’re not a record label, we’re a beverage company and we do really good marketing.” As Coca-Cola’s head of Global Entertainment, Joe Belliotti is behind “The World is Ours,” Coke’s FIFA 2014 World Cup Brazil anthem campaign, the largest music ...

  2. Midem 2014: Takeaways & Survival Tips



    February 06, 2014 8:15 PM EST While its impossible to take in the entirety of Midem, the international music conference, over the course of its four bustling days several recurring themes became readily apparent, including, Google bashing, going all-in on streaming and major n ...

  3. NFL, MLB & NBA: How Music Biz Can Get a Bigger Slice of Sports Pie

    October 15, 2013 5:31 PM EDT The following is from Billboard magazine's special Sports & Music package and examines how music can play a larger role in the nearly $14 billion brands this year will spend on sports. This special section includes "The Big Scor ...

  4. David Correy's 'The World Is Ours' Is Coca-Cola's 2014 World Cup Anthem (Exclusive)

    September 11, 2013 5:35 PM EDT "The World is Ours," performed by singer David Correy and Brazilian percussion troupe Monobloco, is Coca-Cola's global 2014 FIFA World Cup anthem, Coca-Cola sources have revealed exclusively to Billboard. Listen to "The World ...

  5. NARM to Highlight Billboard's 40 Under 40 at Music Biz 2013 Panel

    April 04, 2013 12:05 PM EDT NARM announced today that they would be featuring members of Billboard's 40 Under 40 list in a keynote panel at their Music Biz 2013 conference this May in Los Angeles. The panel, called "The Future of the Biz on the Future of the Biz ...

  6. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...