Interpublic

  1. Ketchum Launches Music Division, Ketchum Sounds, With Snoop Dogg, One Direction Deals

    November 27, 2012 7:04 PM EST PR agency Ketchum has launched a music-marketing division, Ketchum Sounds, to be headed by Marcus Peterzell, executive VP of entertainment for Ketchum Sports & Entertainment. With expertise in brand strategy, tour sponsorship and activation, m ...

  2. Celeb Endorsements Bigger Than Ever, Despite Tiger's Fall

    March 08, 2010 12:00 AM EST Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But ...

  3. Super Bowl TV Advertisers See Online Gains

    February 09, 2010 12:00 AM EST Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands, according to research conducted by Prophesee, a unit of Interpublic's Initiative that monitors and analyzes ...

  4. Jay-Z, Stoute Partner For Ad Agency

    February 08, 2008 12:00 AM EST Jay-Z and entrepreneur Steve Stoute have partnered to launch Translation Advertising. The company aims to aid mainstream marketers in reaching multicultural consumers and will be a part of Translation Consultation and Brand Imaging which works wit ...

  5. Behind the Deal: Mel Karmazin On Radio

    November 23, 2004 12:00 AM EST <i>Mel Karmazin made his first public appearance since his departure last summer as president/COO of Viacom during the 12th annual National Assn. of Broadcasters' European Radio Show, held Nov. 7-9 in Mel Karmazin made his first public ...