Interpublic Group

  1. Bits & Briefs: Rdio Now on Nook

    November 19, 2012 12:39 PM EST Rdio now on Nook Music subscription service Rdio is now available on Barnes & Noble' Nook tablet, including the HD and HD+. It's not unusual for a subscription service to have an app for the Nook; Rhapsody, MOG and Grooveshark all ...

  2. Ad Agency Exec Hirshberg Named Activision Publishing CEO

    July 13, 2010 12:00 AM EDT Deutsch/LA's Eric Hirshberg is leaving the agency fold to become worldwide CEO of Activision Publishing, Activision Blizzard said today. In his new role, Hirshberg will lead management of the game maker's studio, product development and ...

  3. Marketing & Branding Trends To Watch In 2010

    December 28, 2009 12:00 AM EST As a rough 2009 draws to a close, the digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. What lies ahead? We identified 10 trends that are sur ...

  4. The Hispanic Market Is Set to Soar

    November 02, 2009 12:00 AM EST Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast bec ...

  5. UMLE Parters With The Axis Agency On Brand Alliances

    April 01, 2009 12:00 AM EDT Universal Music Latin Entertainment, whose labels control the largest share of Latin music sales in the U.S., has made The Axis Agency its preferred partner in seeking brand alliances and licensing content to companies marketing to Hispanics. The ...

  6. Billboard Q&A: Branding Expert Steve Stoute

    February 24, 2009 12:00 AM EST Licensing music for advertising campaigns can be a tricky business. Recording artists risk turning off fans if they pair up with the wrong brand or star in a poorly executed campaign. And brand marketers can be vulnerable to the unpredictable beha ...

  7. Sports Company Hears A New Tune

    June 09, 2005 12:00 AM EDT John Elway, John Fogerty to be teammates. Sports and entertainment management group Octagon is expanding into the music business. The company-whose clients include John Elway, Michael Phelps, David Robinson, Davis Love III, Steve Yzerman, Mia Hamm ...