Internet marketing

  1. Live Gets Social: Concert Biz Smartens Up with Social Media

    November 19, 2012 12:35 PM EST Just about every marketer in the live entertainment business is tapping into the transition from traditional to social/mobile marketing, including Live Nation Entertainment, the world's largest promoter. But as these means of marketing tak ...

  2. Business Matters: The First Week With Google's Anti-Piracy Search Algorithm

    August 17, 2012 12:11 PM EDT The Pirate Bay isn't worried about Google's new search algorithms that punish sites based on the number copyright removal requests they receive. That may be empty rhetoric on the Pirate Bay's part, but it's safe to say piracy s ...

  3. U.S. Internet Ad Revenue Hits Record $31 Billion

    April 19, 2012 7:12 AM EDT NEW YORK (AP) -- Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday. That's up 22 percent from $26 billion in 2010, the previous record. The Interactive Advertising Bureau ...

  4. Internet Privacy Controls Challenges Tech Industry, Marketers

    July 27, 2011 5:43 AM EDT WASHINGTON (AP) - The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way to prevent advertisers from tracking their movements across the Web - or face regulation. Yet for all its inno ...

  5. Internet Ad Revenue Hits New High

    May 27, 2011 7:45 AM EDT Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% incr ...

  6. Google Begins Restricting Piracy Search Terms

    January 27, 2011 5:24 PM EST Google today began restricting how piracy-associated terms are displayed in its search results. This comes after a December policy announcement by Google General Counsel Kent Walker indicating that the world's most popular search engine would ...

  7. Internet Ad Apocalypse? FTC Considering Do Not Track Online Option

    December 20, 2010 12:00 AM EST The Federal Trade Commission wants to take out the mashers and grifters it sees lurking in online ads, but in the process it might slaughter that business in its crib. Evoking the Do Not Call telemarketing program, the FTC's Do Not Track conc ...

  8. Google to Power Search, Display Ads on MySpace

    December 16, 2010 12:00 AM EST Google is back in business with MySpace-though, presumably, under better terms. The two companies are once again working together-and this time Google is powering both search and display ads on MySpace. Though diminished, MySpace's reach and ...

  9. Record Web Ad Spend For First Half

    October 12, 2010 12:00 AM EDT The recession doesn't exist on the Web. At least based on the momentum surrounding online advertising, which is back to it's pre-downturn, every-quarter-sets-a-record ways. Advertisers spent $12.1 billion on the Web during the first half ...

  10. Online's Ad Challenge

    September 27, 2010 12:00 AM EDT As the ad world descends on New York for Advertising Week, the watchword for most is "digital." Yet despite the belief that the future of the industry is written in bits and bytes, the Internet, after 15-plus years, has not yet proven it ...

  11. Facebook Hits 500 Mil. Mark

    July 22, 2010 12:00 AM EDT Facebook officially has 500 million users across the globe. And to celebrate that stunning milestone, the social networking juggernaught is inviting its users to tell the world why they love the site. In conjunction with its 500 million-users-serv ...

  12. Consumers Responsive To E-mail Marketing

    June 24, 2010 12:00 AM EDT Despite all the complaints one hears about e-mail spam, a survey in the U.S. and 12 countries in Europe and Asia/Pacific finds plenty of consumers willing to act on marketing e-mails that catch their fancy. Released this week, the study shows 58% ...

  13. Web Ad Market Shows Signs Of Life

    May 13, 2010 12:00 AM EDT The online advertising market is showing signs that it's returned to a growth trajectory. The Interactive Advertising Bureau tallied a 7.5 percent rise in first-quarter U.S. online ad spending compared to the same period a year ago. According ...

  14. Google Mobilizes AdWords

    March 30, 2010 12:00 AM EDT Everything happens in real time nowadays, even ad management. To wit, Google is adding mobile support for AdWords, giving advertisers and agencies the option of managing their accounts on the go. Customers won't be able to access the full sui ...

  15. Analysis: The Evolution of Ad-Supported Models

    February 22, 2010 12:00 AM EST Is your attention worth a few dollars to the advertisers of a music download site? That depends on how much attention they actually get. The business models of two new ad-supported music sites, FreeAllMusic and Guvera, depend on the creation of th ...

  16. Marketing & Branding Trends To Watch In 2010

    December 28, 2009 12:00 AM EST As a rough 2009 draws to a close, the digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. What lies ahead? We identified 10 trends that are sur ...

  17. Why A Music Strategy Matters To Brands

    December 17, 2009 12:00 AM EST If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yan ...

  18. What Will It Take For Ad-supported Music To Work?

    November 30, 2009 12:00 AM EST One of the biggest questions of 2009 has been: What will it take for ad-supported music to work? The answers are pretty clear in this Q&A with Robin Kent , founder of consultancy Rebel Digital and former CEO of failed ad-supported music site S ...

  19. Regional Mexican Panel Discusses Importance Of Online Media

    October 09, 2009 12:00 AM EDT The increasing importance of the Internet as a means for marketing and, moreover, artist development, was the crux of the “Image” panel today (Oct. 9) at the Billboard regional Mexican Music Summit, where speakers discussed innovative marketing st ...

  20. Academic Research Conflicts With 'Long Tail'

    September 21, 2009 12:00 AM EDT According to paper by a pair of Wharton researchers, Netflix data shows trends that conflict with some of the main themes of the 2006 book "The Long Tail." The paper, titled "Is Tom Cruise Threatened: Using Netflix Prize Data to Exa ...

  21. TargetSpot Flips Switch On Internet Radio Ad System

    September 16, 2009 12:00 AM EDT Following months of development, TargetSpot launched TargetSpot Analytics on Wednesday (Sept. 16). The system is the first tracking and reporting service that can measure listener behavior after they hear an Internet radio ad, whether the listener ...

  22. Eyes Turn To MoS Web Biz

    August 10, 2007 12:00 AM EDT U.K. dance music company Ministry of Sound is boasting strong success with its online advertising. Video-clip ads, also known as pre-roll ads, hosted on the independent U.K. music firm's Website are achieving click-through rates of 5%-9%, the ...

  23. HMV Strengthens U.K. Content Team

    June 11, 2007 12:00 AM EDT Retail giant HMV U.K. and Ireland has promoted John Mitchell to E-commerce content controller, with immediate effect. John will be tasked with overseeing the music content team and the cross-site merchandising on the hmv.co.uk Web site, and act as ...

  24. Google, Clear Channel Strike Radio Ad Deal

    April 16, 2007 12:00 AM EDT Google is getting the traction its needed to make serious in-roads at terrestrial radio with its Audio Ads insertion system by announcing a long-term deal to place ads on more than 675 Clear Channel Radio stations. "Clear Channel is the marke ...

  25. Labels Taps eListeningPost For Digital Push

    April 04, 2007 12:00 AM EDT Three U.K. labels have revealed plans to use eListeningPost, the ad-supported digital viral marketing service, to promote new or recent releases this month. Korova, a Warner Music U.K. imprint, will use eListeningPost's email-based technology ...

  26. Google Tests Music Video Syndication Via AdSense

    January 22, 2007 12:00 AM EST Google said it kicked off another test of its video syndication product via its AdSense network with music content partners Sony BMG Music Entertainment and Warner Music Group. The search giant said it has begun distributing music videos featuring ...

  27. Clear Channel, Google Join Web Forces

    April 05, 2006 12:00 AM EDT New media, old media meet on the web. Two media giants are teaming up to capture bigger shares of the online space. As expected, Clear Channel Radio’s online unit will exclusively use the search engine Google to provide search and advertising serv ...

  28. Blog Jam

    February 18, 2006 12:00 AM EST As Internet marketing comes of age, can the majors keep themselves from ruining the cool? As Internet marketing comes of age, can the majors keep themselves from ruining the cool? News ...

  29. EMI Creates E-mail Marketing Post

    November 12, 2004 12:00 AM EST EMI Music U.K. aims to step up its e-mail marketing activities through the appointment of Shai Eilon to the new role of manager of customer relationship management. EMI Music U.K. aims to step up its e-mail marketing activities through the appoint ...