Interactive Advertising Bureau

  1. U.S. Internet Ad Revenue Hits Record $31 Billion

    April 19, 2012 7:12 AM EDT NEW YORK (AP) -- Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday. That's up 22 percent from $26 billion in 2010, the previous record. The Interactive Advertising Bureau ...

  2. Internet Privacy Controls Challenges Tech Industry, Marketers

    July 27, 2011 5:43 AM EDT WASHINGTON (AP) - The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way to prevent advertisers from tracking their movements across the Web - or face regulation. Yet for all its inno ...

  3. Internet Ad Revenue Hits New High

    May 27, 2011 7:45 AM EDT Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% incr ...

  4. Online Ad Revenues Hit Record High: Report

    April 14, 2011 8:50 AM EDT Advertisers spent a record $26 billion in the U.S. marketing their wares online last year, putting the Internet ahead of newspapers for the first time. The 15 percent year-over-year surge in online advertising put the Internet second to television ...

  5. Mastercard, Online Advertisers Show Support for Department of Justice's Piracy Fight

    December 20, 2010 12:00 AM EST Three weeks after Google took a step to cut off advertising funding to web sites that deal with pirated content, two other parties have also signaled their interest in working with the entertainment industry. These developments give momentum to ef ...

  6. Internet Ad Apocalypse? FTC Considering Do Not Track Online Option

    December 20, 2010 12:00 AM EST The Federal Trade Commission wants to take out the mashers and grifters it sees lurking in online ads, but in the process it might slaughter that business in its crib. Evoking the Do Not Call telemarketing program, the FTC's Do Not Track conc ...

  7. Record Web Ad Spend For First Half

    October 12, 2010 12:00 AM EDT The recession doesn't exist on the Web. At least based on the momentum surrounding online advertising, which is back to it's pre-downturn, every-quarter-sets-a-record ways. Advertisers spent $12.1 billion on the Web during the first half ...

  8. @Advertising Week: Making The Web Safe For Branding

    September 27, 2010 12:00 AM EDT As the advertising world descends on Manhattan this week for Advertising Week, the watchword for most is digital. Yet despite the lip service paid that the future of the industry is written in bits and bytes, the Internet after 15-plus years has s ...

  9. Online's Ad Challenge

    September 27, 2010 12:00 AM EDT As the ad world descends on New York for Advertising Week, the watchword for most is "digital." Yet despite the belief that the future of the industry is written in bits and bytes, the Internet, after 15-plus years, has not yet proven it ...

  10. Big Money Bet on Display Ad Tech

    August 01, 2010 12:00 AM EDT The banner ad is the Web's original advertising format, but many have viewed it as a disappointment. Prices for display ads quickly tumbled, and marketers fell in love with targeted search options. That's not to say display units are on ...

  11. Web Ad Market Shows Signs Of Life

    May 13, 2010 12:00 AM EDT The online advertising market is showing signs that it's returned to a growth trajectory. The Interactive Advertising Bureau tallied a 7.5 percent rise in first-quarter U.S. online ad spending compared to the same period a year ago. According ...

  12. MySpace Puts Ads 'In Stream'

    February 24, 2010 12:00 AM EST MySpace has quietly begun testing a new "In-Stream" ad unit that appears directly within a user's personal "stream" of friend activities and status updates. The new placement debuted on Feb. 10, with Coke offering fans a f ...

  13. Morning Briefs: EMI Signs Lottery Deal, Borders' Fiscal Results, Ticket Scalping Laws and More

    April 01, 2009 12:00 AM EDT - To lure younger people to buy lottery tickets - known in some parts as the idiot tax - EMI and Pollard Banknote Ltd. will team up to offer prizes of music downloads from the entire EMI catalog. At least EMI gets full wholesale cost for each down ...