Impressions

  1. American Express CMO John Hayes on 'Unstaged,' Social Media, and Their Vast Amount of Data on Concertgoers

    January 29, 2013 5:19 PM EST John Hayes, chief marketing officer of American Express, has access to more data on the average concertgoer than perhaps any other company. Not only does Hayes know that 40% of AmEx's 102 million cardmembers spend money on music every year ...