IEG

  1. Irving Azoff’s Next Frontiers? Publishing and Blue-Chip Marketing

    April 18, 2014 2:56 PM EDT This article was first published in the April 26th issue of Billboard Magazine. Azoff MSG Entertainment's latest dealings in the marketing and publishing arenas say much about where the action is in the music business. On April 8, AMSGE, the ...

  2. Ketchum Launches Music Division, Ketchum Sounds, With Snoop Dogg, One Direction Deals

    November 27, 2012 7:04 PM EST PR agency Ketchum has launched a music-marketing division, Ketchum Sounds, to be headed by Marcus Peterzell, executive VP of entertainment for Ketchum Sports & Entertainment. With expertise in brand strategy, tour sponsorship and activation, m ...

  3. Dolla-palooza: Why More Brands Than Ever Are Flocking to Lolla

    August 04, 2012 12:15 PM EDT More than any U.S. festival, Lollapalooza brings the brands. From fully-branded stages by Sony, PlayStation, Bud Light, Google Play, BMI and Red Bull to a bag check from State Farm, free T-shirts from The Gap and two different activations from Toy ...

  4. Billboard Power 100: Blaise D'Sylva

    January 26, 2012 10:39 PM EST No. 55 Blaise D'Sylva VP of Media, Sports and Entertainment Marketing Anheuser-Busch InBev Twitter: @AB_Cares Sonic Brew... Anheuser-Busch's brand-new media, sports and entertainment marketing chief (he just started Jan. 16, after roles ...

  5. The Year In Branding: Top Tours And Festivals Got Closer With Sponsors This Year

    December 08, 2011 8:40 AM EST The Foo Fighters playing fans' personal garages on behalf of BlackBerry. Weezer rerecording the jingle of State Farm, its Memories tour sponsor. Lady Gaga calling a fan every night from the stage through Virgin Mobile. The abundance of such c ...

  6. Brands Jump on Summer Tours

    April 01, 2008 12:00 AM EDT It's been 20 years since Neil Young famously declared that he wouldn't sing for Miller or Bud. These days, most rockers are singing a different tune as the concert sponsorship business has skyrocketed. While media segments like newspaper ...

  7. Concert Sponsorships To Reach New Heights In 2004

    February 05, 2004 12:00 AM EST Spending on concert and venue corporate sponsorships is expected to reach $695 million in 2004 -- a 21% leap from last year's $575 million, according to the IEG Sponsorship Report. This makes music th Spending on concert and venue corporate s ...