IEG Sponsorship Report

  1. IEG: Marketers To Spend $1.17 Billion On Live Music This Year

    April 27, 2011 11:33 AM EDT A downturn in the concert business in 2010 did not have a negative impact on corporate dollars spent in the space, as North American-based companies will spend $1.17 billion to sponsor music venues, festivals and tours in 2011, a 7.3% increase fro ...

  2. BACKBEAT: Sponsorship Experts Discuss Touring Deals @Music & Advertising

    September 16, 2010 12:00 AM EDT Laura Hutfless , sponsorship agent, Creative Artists Agency A panel of sponsorship experts discussed the vital role that brand partners play in providing artists with touring dollars today at the Music & Advertising conference in Chicago. Crea ...

  3. Study: Music Sponsorships To Hit New High In 2009

    April 28, 2009 12:00 AM EDT North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in 2009, a 3.8% increase from the $1.04 billion spent last year, according to IEG Sponsorship Report, which tracks money spent on sponsorships. In ...

  4. Panel Tackles Tour Sponsorship Strategies

    November 20, 2008 12:00 AM EST Corporate sponsorships continue to play an important role in the touring industry as various companies partner with artists to reach potential consumers. In 2008, approximately $1.04 billion will be spent on live music sponsorship, according to IE ...

  5. Sponsorships Top $1 Billion In '07

    April 09, 2008 12:00 AM EDT North American-based companies will spend an estimated $1.04 billion to sponsor music venues, festivals, tours and concerts this year, a four percent increase from $1 billion in '07, according to research by Chicago-based IEG Sponsorship Repo ...

  6. Verizon Pulls Out Of Stefani Tour Over Akon

    May 07, 2007 12:00 AM EDT Verizon Wireless is no longer the presenting sponsor of the current Gwen Stefani Sweet Escape tour. Stefani can thank the trek's opening act, Akon, for Verizon's abrupt decision to sever its multi-platform ties to the tour. Last month, d ...

  7. IEG Report Bullish On Tour Sponsorships

    January 21, 2005 12:00 AM EST Sponsorship spending on music tours, concert series and venues is expected to total $754 million in 2005, up from $695 million in '04, according to IEG Sponsorship Report, a leading trade publication Sponsorship spending on music tours, conce ...

  8. IEG Report Bullish On Tour Sponsorships

    January 21, 2005 12:00 AM EST Sponsorship spending on music tours, concert series and venues is expected to total $754 million in 2005, up from $695 million in '04, according to IEG Sponsorship Report, a leading trade publication Sponsorship spending on music tours, conce ...