Hudson Sullivan

  1. Backbeat: Wiz Khalifa, Penguin Prison Join Mac Miller, Juicy J, RAC at SXSW Green Label Sound Showcase

    March 18, 2012 10:03 AM EDT Wiz Khalifa at Austin's Club De Ville at Mountain Dew's Greeln Label Sound's SXSW showcase. (Photo: Jessica Lehrman) In a week filled with surprise guests, the unannounced lineup at Mountain Dew's Green Label Sound showcase Fri ...

  2. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  3. How Mountain Dew Saved Holy Ghost's Tour

    October 26, 2011 8:29 AM EDT Holy Ghost, a buzzy electro duo signed to James Murphy's DFA Records, had a predicament this summer. Members Alex Frankel and Nick Millhiser had already booked 20 dates for their first headlining U.S. tour, but were so strapped for touring do ...

  4. BACKBEAT: Green Label Sound Celebrates CMJ's Music Marathon With Neon Indian, Theophilus London, And More!

    October 29, 2010 12:00 AM EDT Green Label Sound , Mountain Dew's record label run with the help of cornerstone promotion, held its CMJ showcase at Backstage Bar in NYC on October 22, for a large crowd of rowdy fans and music insiders. The evening's performances inclu ...