Heineken

  1. Ultra Music Festival’s Heineken House Brings EDM Experience to Each Pour

    March 24, 2013 12:02 PM EDT Ultra Music Festival is celebrating its 15th anniversary by expanding to two weekends, and liquor sponsor Heineken is responding in kind. This year, the brand is debuting the Heineken House, a first-of-its-kind activation that extends Ultra’s a ...

  2. Heineken Launches Ultra Music Fest Contest App

    February 04, 2013 3:23 PM EST Heineken is enhancing its onsite sponsorship of Ultra Music Festival (UMF) with a contest leading up to the two-weekend Miami festival, March 15-17 and 22-24. Using a custom app developed by Heineken and its partner agencies (including “multicul ...

  3. Heineken Breaks With Benicassim Fest

    August 12, 2010 12:00 AM EDT International beer producer Heineken is to cease being the main sponsor for Spain's highest-profile summer music festival, held in July at Benicassim on the eastern Mediterranean coast. Heineken had been the main sponsor for the past 10 years ...

  4. Live Nation Acquires Amsterdam Music Hall

    January 11, 2008 12:00 AM EST Live Nation has acquired the operating company for the 5,500-capacity Heineken Music Hall in Amsterdam. Black Box Theater Exploitatie BV manages and holds the 20-year lease for the venue, which is the only one of its size in the Dutch capital. Liv ...

  5. Heineken Extends FIB Sponsorship

    August 03, 2006 12:00 AM EDT Dutch beer company signs for three more years. Heineken has extended its sponsorship deal with the Benicassim International Festival (FIB), Spain’s leading summer music festival, for three years. The extended agreement for the sponsored festival, ...