Heineken USA

  1. Ultra Music Festival’s Heineken House Brings EDM Experience to Each Pour

    March 24, 2013 12:02 PM EDT Ultra Music Festival is celebrating its 15th anniversary by expanding to two weekends, and liquor sponsor Heineken is responding in kind. This year, the brand is debuting the Heineken House, a first-of-its-kind activation that extends Ultra’s au ...

  2. The Dating Game Between Music and Sponsorships Explored at Billboard Latin Music Conference Panels

    April 26, 2011 7:08 PM EDT The Effectiveness of Local Branding Panelists: (left to right)Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA; Luis Miguel Messianu, president/chief creative officer of Alma; Carla Dodds, senior director of multicultural m ...

  3. Rock, Hip-Hop, Latin To Collide At AmsterJam

    June 01, 2005 12:00 AM EDT Red Hot Chili Peppers with Snoop Dogg confirmed. In what is being touted as the biggest "mash-up" concert ever held, a host of rock, hip-hop and Latin acts will descend on New York's Randall's Island in August for the inaugural ...

  4. RealNetworks, Heineken Pact For Download Promo

    April 20, 2004 12:00 AM EDT In an effort to introduce more users to its online music store, Seattle-based RealNetworks has partnered with Heineken USA to offer free music downloads. Starting May 1, selected 12-packs of Heineken In an effort to introduce more users to its onl ...

  5. RealNetworks, Heineken Pact For Download Promo

    April 20, 2004 12:00 AM EDT In an effort to introduce more users to its online music store, Seattle-based RealNetworks has partnered with Heineken USA to offer free music downloads. Starting May 1, selected 12-packs of Heineken In an effort to introduce more users to its onl ...