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  1. CMJ 'Making Free Music Pay' Panel: 'You Have to Treat Your Music Like It's a Heroin Addiction'

    October 19, 2011 6:27 PM EDT The first day of CMJ's industry panels wrapped up with an afternoon session titled, "Making Free Music Pay," during which experts discussed marketing strategies and promotional tools that can use free music giveaways to produce a pa ...

  2. Who Says Country Music Fans Aren't Digitally Savvy? Lady Antebellum Launches Online Scavenger Hunt

    August 26, 2011 12:57 PM EDT Lady Antebellum, taking a page somewhat out of Pearl Jam's playbook , last week launched an online scavenger hunt of sorts that while not even halfway over is already generating eyebrow-raising numbers. According to Cameo Carlson, head of dig ...

  3. Universal Music Group Taps Talenthouse for Crowdsourcing Artist Campaigns

    July 21, 2011 12:44 PM EDT Talenthouse has made headlines the last few months conducting crowdsourcing campaigns for artists seeking new creative vendors. This momentum has led to a label-wide deal with Universal Music Group, which will use Talenthouse's platform to co ...

  4. @SXSW: Winning Strategies For Direct-To-Fan Sales and Marketing

    March 17, 2010 12:00 AM EDT Panel : "Your Fans Are Your Livelihood" Participants : Glenn Peoples (Billboard), Ethan Bessey, (manager of Band of Heathens), Mark Montgomery (Claritas Capital), Patrick Faucher (Nimbit), Brian Peterson (Bandbox) Four experts on direct- ...

  5. The New Economy: Google Calendar, YouTube, Twitter

    September 18, 2009 12:00 AM EDT Just about every music industry panel will touch upon new tools available to record, distribute, market, organize and communicate. But Google's Calendar and Documents? The free online services had fans at Thursday’s American Music Conference ...

  6. Panel Spotlights Artist-Fan Relationships

    July 21, 2009 12:00 AM EDT The second panel of the New Music Seminar focused on the importance of managing relationships with fans, and using data from those fans in meaningful ways. Tim Westergren of Pandora told the audience his company is in the process of developing too ...

  7. Execs Outline Best Fan Marketing Tactics At SXSW

    March 22, 2009 12:00 AM EDT What's the best way to market to fans? And how can you get fans to spread the gospel of bands they love? Such were the focal areas of a "Fan Based Marketing" panel, one of the final sessions during South By Southwest 2009. The groun ...