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  1. Musicians Hoping to Place Music in Films, TV, Advertising Get Solid Advice at Billboard/THR Conference

    October 24, 2012 6:16 PM EDT (L-R): Jordan Passman, Founder, scoreAscore; J.T. Griffith, Music Supervisor, Nike; and Josh Rabinowitz, SVP/Director of Music, Grey Worldwide hang out before their panel begins.(Photo: Arnold Turner) In the film and TV world, anyone looking to pl ...

  2. Nontraditional Sponsors Make Pop Stars Reach Beyond The Core

    July 19, 2012 6:50 PM EDT Pet food and other nontraditional sponsors finding love from music fans At the recent Pitchfork Music Festival in Chicago, the sponsors included a mix of beverages (Heineken, vitaminwater), automotive companies (Acura), technology firms (Intel) an ...

  3. How iHome Became the Title Sponsor for Live Nation's Identity Fest

    July 11, 2012 4:10 PM EDT A screen shot of the iHome-sponsored Identity Festival website banner. After a respectable 2011 debut that sold 150,000 tickets over 19 dates behind headliners like Kaskade and Skrillex, Live Nation's touring Identity Festival is back for a s ...

  4. Clear Channel Parent Company Posts Higher Revenue, But First-Quarter Loss

    May 04, 2012 10:54 AM EDT CC Media Holdings, the parent of radio giant Clear Channel Communications, on Friday reported higher first-quarter revenue, but also a bigger loss. The company, led by CEO Bob Pittman, reported a loss of $144 million, up from a year-ago loss of $1 ...

  5. U.S. Internet Ad Revenue Hits Record $31 Billion

    April 19, 2012 7:12 AM EDT NEW YORK (AP) -- Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday. That's up 22 percent from $26 billion in 2010, the previous record. The Interactive Advertising Bureau ...

  6. This Week In Music: G7's Andre Gaccetta On Bringing Brands And Bands Together

    March 27, 2012 7:26 PM EDT In this week's installment of This Week In Music, Topspin's Ian Rogers speaks with G7 VP Andre Gaccetta about his company's processes for bringing brands and bands together. Gaccetta says there are three gauges for the relationship: ...

  7. Music-Placement Pros From Nike, Saatchi, MCM, Others Talk 'Insider Secrets' at SXSW Panel

    March 16, 2012 12:57 PM EDT "It's easy to find the sound of a brand; Nike has one, Crayola has one, people don't think Tide has a sound, but it does," said JT Griffith, music supervisor for Nike, at the "Cash for Songs: Insider Secrets of Music Place ...

  8. SXSW Q&A: SonicBids' Panos Panay

    March 14, 2012 3:41 PM EDT Panos Panay surveys the brand activation at SXSW Interactive from Java Jive in downtown Austin. (Photo: Glenn Peoples) Sonicbids had a big presence at 2012's SXSW Interactive, bringing nearly two dozen people - everyone from engineers to sale ...

  9. SXSW Social Music Marketing Panel: Music Branding About Expressions, Not Impressions

    March 12, 2012 3:01 PM EDT (L-R) Courtney Blacker, Umut Ozaydinli, Panos Panay, Dan Vinh, and Brad Josling discuss music marketing on the Next Stage in the Austin Convention Center (Photo: Jeff Miller) A panel entitled "Social Media Marketing: Bands, Brands, and Fans&q ...

  10. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  11. Ron Pence Leaves Live Nation to Become EMI's Brand Partnerships Head

    January 19, 2012 12:00 PM EST Ron Pence has joined EMI North America as its new head of brand partnerships, the company announced Thursday (Jan. 19), overseeing advertising and brand deals for a roster that includes Katy Perry, Coldplay, David Guetta and Swedish House Mafia. P ...

  12. Taylor Swift's 'Enhanced' CoverGirl Ad Yanked

    December 22, 2011 8:00 AM EST How White My Shirts Should Be: Taylor Swift in a disputed ad for CoverGirl's Mascara. CoverGirl has discontinued (translation: yanked) a print advertisement of celebrity spokes-singer Taylor Swift following an investigation into alleged retou ...

  13. Video: Live Nation Network President Russell Wallach Talks Brand/Artist Partnerships

    November 18, 2011 6:40 AM EST Live Nation's Russell Wallach has done his fair share of research into branding. Just this year, his company has paired Weezer with State Farm and 30 Seconds to Mars with HP to try and help each with cross-promotion. After appearing at the Bi ...

  14. Live Music Sponsorships Focus of Panels, Award at Billboard Touring Conference

    October 27, 2011 3:45 PM EDT The growth and vitality of live music branding and sponsorship partnerships will be reflected in high-profile content and awards at the eighth annual Billboard Touring Conference & Awards, set for Nov. 9-10 at the Roosevelt Hotel in New York C ...

  15. Business Matters: Music Videos Great for Pre-Roll Ads, Study Finds

    September 16, 2011 6:15 PM EDT Music Videos Are Great for Pre-Roll Ads, Study Finds -- Preroll ads shown before music videos perform quite a bit better than prerolls shown before other types of videos, according to numbers shared by TubeMogul , the video advertising platform fo ...

  16. Ad Expenditures Up 3.2% From Last Year For First Half of 2011

    September 14, 2011 8:05 AM EDT With the first half of 2011 in the books and the numbers crunched, Kantar Media Reports are declaring a 3.2 percent increase in ad expenditures growing 3.2 percent over the same period in 2010 to a total of $71.5 billion. "Advertising grew at ...

  17. Internet Ad Revenue Hits New High

    May 27, 2011 7:45 AM EDT Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% incr ...

  18. Apple Surpasses Google as World's Most Valuable Brand

    May 09, 2011 7:00 AM EDT Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown. The iPhone and iPad maker's brand is now worth $153 b ...

  19. The Dating Game Between Music and Sponsorships Explored at Billboard Latin Music Conference Panels

    April 26, 2011 7:08 PM EDT The Effectiveness of Local Branding Panelists: (left to right)Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA; Luis Miguel Messianu, president/chief creative officer of Alma; Carla Dodds, senior director of multicultural m ...

  20. Online Ad Revenues Hit Record High: Report

    April 14, 2011 8:50 AM EDT Advertisers spent a record $26 billion in the U.S. marketing their wares online last year, putting the Internet ahead of newspapers for the first time. The 15 percent year-over-year surge in online advertising put the Internet second to television ...

  21. Online Readership, Advertising Surpasses Newspapers

    March 14, 2011 7:30 AM EDT For the first time, online readership and advertising revenue has surpassed that of print newspapers. Online advertising revenue in the United States is projected to overtake print newspaper ad revenue this year, according to the latest report, th ...

  22. Business Matters: TargetSpot, Largest Online Radio Ad Network, Raises $8 Million; Flying Lotus' Cool New Technology

    January 12, 2011 12:00 AM EST TargetSpot, Largest Online Radio Ad Network, Raises $8 Million -- Online radio ad provider Targetspot has raised $8 million from Union Square Ventures, Bain Capital Ventures, CBS Radio and Milestone Venture Partners. The company boasts the largest ...

  23. @Digital Hollywood: OK Go and the New Era of Video Content

    October 18, 2010 12:00 AM EDT One noted rock band is at the heart of a new type of brand-funded content. OK Go, the band behind numerous online viral video successes, is using its online notoriety to work with global electronics company Samsung. "The new primetime is dayt ...

  24. How Consumers React To Different Kinds Of Ads Online

    September 29, 2010 12:00 AM EDT An Advertising Week session on Wednesday morning at the Times Center gave a glimpse at a couple of studies commissioned by AOL about consumers' engagement with online content, including online advertising. Here's a detailed look at one o ...

  25. WATCH: David Banner Discusses His Campaign With Gatorade and Offers Advice To New Artists

    September 17, 2010 12:00 AM EDT Artist/producer David Banner sat with Billboard.biz after the "How Are Agencies and Artists Striking New Deals With Brands?" panel at the Music & Advertising conference on Wed. (Sept. 15) to discuss his approach to songwriting for br ...

  26. Forecast: Branded Entertainment To Grow In 2010

    June 29, 2010 12:00 AM EDT Branded entertainment marketing dipped for the first time in 2009, but it’s forecast to roar back this year, according to PQ Media's new report on the industry released Tuesday (June 29). In 2010, branded entertainment, including consumer eve ...

  27. @Music & Advertising: 5 Tips To Drive More Sales With Ad Placements

    June 15, 2010 12:00 AM EDT For full coverage of the Music & Advertising Conference 2010, visit Billboard.biz/manyc . Managers and publishers shared their thoughts on connecting artists to a larger audience at “Taking It To the Next Level: Using Ad Placement to Drive Sal ...

  28. Music & Advertising Conference Kicks Off Tomorrow

    June 14, 2010 12:00 AM EDT In case you couldn't tell from that huge countdown timer to the right, the second annual Music & Advertising Conference is almost here. The Billboard and Adweek event runs June 15-16 in New York and will bring together more than 300 atten ...

  29. Full Coverage: Music & Advertising Conference 2010

    June 14, 2010 12:00 AM EDT @Music & Advertising: Day One Highlights Include Devo Presentation, Kid Rock Keynote Panel discussions on the needs of ad agencies and the benefits of licensing deals were held along with a presentation by Devo and a keynote interview with Kid ...

  30. BETTER KNOW A PANELIST: Strike Up The Brand's Brad Gelfond

    June 09, 2010 12:00 AM EDT Name: Brad Gelfond Title: Principal, Strike Up The Brand Panel: Personal Agency: What Do Agencies Want From Artists?, Tues., June 15, 11:25am - 12:10pm. For more information visit Billboardevents.com . What's the last album you bought? I don& ...

  31. BETTER KNOW A PANELIST: Getty Images' Music Product Director Larry Mills

    May 21, 2010 12:00 AM EDT Name: Larry Mills Title: Director, Music Products, Getty Images Roundtable Discussion: Options for Independent Artists to Get Placed in Advertising on Wed., June 16, from 12:00pm to 12:45pm. For more information, visit billboardevents.com ) What&# ...

  32. Ad Firms Say Their Fortunes Are Rising

    May 20, 2010 12:00 AM EDT Here's another sign that the economy is turning around: In a national Strata survey of ad agencies, more than 47 percent said their business had picked up in the first quarter, almost double the portion that felt their fortunes was improving ...

  33. Kid Rock Confirmed For Billboard and AdWeek's Music & Advertising Event

    May 16, 2010 12:00 AM EDT The Rock N Roll Jesus himself will be on hand to preach the gospel of working with brands at Billboard and AdWeek's Music & Advertising event. Kid Rock has been confirmed for an afternoon keynote for the conference, which will be held on ...

  34. Billboard.biz Q&A: Guvera CEO Claes Loberg

    April 14, 2010 12:00 AM EDT Hoping to succeed where its predecessors have failed, ad-supported music site Guvera launched in the U.S. in late March. The Australian-based startup, along with US-based Free All Music, is part of a new breed of business model that aims to reduce ...

  35. Consumers Look More Kindly On Online Ads

    March 31, 2010 12:00 AM EDT A new survey suggests that online advertising has not worn out its welcome. Conducted by Opinion Research Corp. for the Adfusion division of ARAnet, the polling found respondents a bit more likely to be responsive to various sorts of online advert ...

  36. U.S. Ad Spending Down 9% In '09

    February 25, 2010 12:00 AM EST U.S. ad spending declined 9 percent in 2009, according to preliminary figures released today by Nielsen. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters ...

  37. Nielsen: 79% Would Avoid Web Site That Charges

    February 16, 2010 12:00 AM EST As media and entertainment companies continue to mull new ways to charge consumers for online news and entertainment, 85% continue to prefer that content remain free. According to new research from Nielsen, which asked more than 27,000 consumers a ...

  38. Why A Music Strategy Matters To Brands

    December 17, 2009 12:00 AM EST If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yan ...

  39. CMA Looks To Expand Reach

    September 11, 2009 12:00 AM EDT The Country Music Association (CMA) is looking to expand its reach to tech savvy consumers through new branding partnerships in the high-tech world. CMA has partnered with communications firm MS&L to help lead the initiatives. "This was a ...

  40. Report: Radio Ad Revenue To Continue Slide, Satellite Looking Up

    June 16, 2009 12:00 AM EDT Radio advertising revenue will continue its decline, while satellite radio and out-of-home media, like billboards, will continue to grow, according to PricewaterhouseCoopers media outlook released Tuesday (June 16). In general, all three media wil ...

  41. Maximizing Opportunities For Music In Advertising

    June 05, 2009 12:00 AM EDT A better approach to partnerships between advertisers and artists as both become increasingly important to the other was a main focus of the "Getting Your Music in Ads – and Getting Paid for It" panel at the Music & Advertising confe ...

  42. Report Underscores Value Of Music In Branding

    March 27, 2009 12:00 AM EDT A new study from Heartbeats International suggests that while almost all respondents agree that music can strengthen a brand, a lack of resources that companies devote to music remains a major problem. In the 31-page report, titled "Sounds Li ...

  43. Nielsen: Total Ad Spend Down 2.6% in '08

    March 16, 2009 12:00 AM EDT The top 10 advertisers cut ad budgets by 15 percent last year, sending total advertising down 2.6 percent to $136.8 billion in 2008, according to preliminary figures released Friday (March 13) by Nielsen's Monitor-Plus ad tracking service. Of ...

  44. Nielsen: Social Nets Overtake E-mail

    March 09, 2009 12:00 AM EDT Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen. Active reach in what Nielsen defines as "member communities" now exceeds e-mail participation by 67 percent to 65 ...

  45. Beleaguered Radio Industry Faces Rocky Path Ahead

    March 06, 2009 12:00 AM EST The U.S. radio industry is grappling with severe financial challenges as it contends with cratering ad spending and a locked-up credit market. Radio ad revenue growth posted double-digit percentage gains in the late ’90s. But in the middle part of ...

  46. Billboard Q&A: Branding Expert Steve Stoute

    February 24, 2009 12:00 AM EST Licensing music for advertising campaigns can be a tricky business. Recording artists risk turning off fans if they pair up with the wrong brand or star in a poorly executed campaign. And brand marketers can be vulnerable to the unpredictable beha ...

  47. F&TV Confab, Day Two: Secrets Behind Trailer Songs

    November 14, 2008 12:00 AM EST Film trailers play a crucial role in marketing upcoming releases, but those with the desire to enter the trailer business should be quick thinking and have a high endurance for stress, according to a panel of experts on Day two (Nov. 14) of the Bi ...

  48. Swizz Beatz, DJ Enuf, Young Berg Onboard For PSA Campaign

    August 18, 2008 12:00 AM EDT Street Science, a school supply maker with an urban focus, launched a print and TV campaign made up of public service announcements with musicians such as Swizz Beatz, DJ Enuf, and Young Berg. In the 30-second spots, which hit the Internet last we ...

  49. Commentary: Think Before You Brand

    July 30, 2008 12:00 AM EDT Celebrity brand partnerships have become undeniably big business in recent years, and the success stories-the multiple links between artists and Apple, plus Pepsi's long-running association with the likes of Britney Spears, Beyoncé and Pink-s ...

  50. SBS Joins Mobile Marketing Network

    June 23, 2008 12:00 AM EDT Spanish Broadcasting System's radio stations have joined mobile marketing company HipCricket's network of Hispanic broadcasters and advertising clients. The move puts the network's reach at more than seven million listeners and brin ...

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