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  1. How Mountain Dew Booked Lil Wayne for SXSW, DeWeezy Campaign

    March 15, 2012 9:58 PM EDT On a crowded Thursday night of exclusive showcases in Austin -- T.I., B.o.B. and Wale at the Warner Sound, Bruce Springsteen at ACL Live, Fiona Apple at Pitchfork and Snoop Dogg opening the Doritos stage -- Lil Wayne's headlining gig at Cash ...

  2. Lil Wayne Teams With Mountain Dew For DEWeezy Ad Campaign

    March 09, 2012 12:27 PM EST In one of the biggest hip-hop soft-drink partnerships in recent memory, Lil Wayne and Mountain Dew are teaming up for a new campaign, dubbed DEWeezy, set to formally kick off at South by Southwest in Austin next week. Images of the campaign first ...