Generation Y

  1. Business Matters: fun., Gotye, Justin Bieber Drive Big YTD Gain in Digital Track Sales

    May 04, 2012 4:13 PM EDT Top Few Songs Behind Digital Boost A handful of songs have accounted for a big share of the 31.6-million unit - equal to 7.2% -- gain in track sales in 2012 through April 29. The top 3 songs represent 10.3% of the gain. The top 10 songs account fo ...

  2. Digital Natives: The Generation That Music Product Strategy Forgot, By Mark Mulligan

    January 20, 2011 12:00 AM EST Mark Mulligan is VP and research director at Forrester Research, covering consumer media and entertainment, digital music, and other areas at the intersection of content and technology. The following is his latest blog entry, which can be found he ...

  3. Gen X, Y Pave The Way To Economic Recovery

    March 09, 2010 12:00 AM EST Baby boomers led the U.S. out of a downturn in the last two recessions, but this time around, it will be Gen Xers and millennials paving the way to economic recovery, according to a new report issued by PricewaterhouseCoopers today. The study -- c ...

  4. Turn Off Radio, Tune In To Marketing, Says McBride

    July 15, 2008 12:00 AM EDT Music labels have depended on radio airplay for so long, they have never learned the art of effective and relevant marketing, a scenario that has contributed to the current industry slump. That is the damning message from Terry McBride, co-founder ...

  5. McBride Goes Tribal For 'Millennial' Project

    May 15, 2008 12:00 AM EDT Know your tribe. And play to the beat of your own drum. That's just one of the points underscored in a new thought-provoking essay on the current face of the musicians' industry, in the eyes and mind of Terry McBride, CEO of Vancouver, C ...