Frito-Lay

  1. Lady Gaga Playing Stubbs at SXSW For Doritos, Must Do 'Bold Mission' To Get In

    March 06, 2014 7:00 AM EST Lady Gaga is heading to South By Southwest after all. After reports last week that the singer was denied a permit to perform at the Doritos 56-foot vending machine-shaped #BoldStage on the corner of Austin’s 5th and Red River Streets, the “Artpop” ...

  2. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  3. Waits Settles Opel Ads Dispute

    January 25, 2007 12:00 AM EST Gravel-voiced singer-songwriter Tom Waits has settled his lawsuit against German carmaker Adam Opel AG and its advertising agency McCann for using a sound-alike in a series of TV commercials. Waits will donate his net settlement proceeds to an unn ...