Frito-Lay

  1. Atlantic Records, Doritos Team Up for User-Generated Super Bowl Ad (From the Magazine)

    October 28, 2013 4:35 PM EDT Doritos and Atlantic Records are partnering to put music front and center at the Super Bowl with the latest version of Crash the Super Bowl, the Frito-Lay snack brand's annual user-generated ad contest that invites consumers to submit thei ...

  2. Pepsi's Frank Cooper Talks iTunes Radio, Exclusive Brand Channels (Exclusive)

    September 18, 2013 6:56 PM EDT Apple’s long-awaited launch of iTunes Radio on Wednesday brings an exclusive list of sponsors -- McDonald’s, Nissan, and Procter & Gamble among them -- but only one with its own branded stations. Pepsi, iTunes Radio’s premier beverage spons ...

  3. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  4. Out Of Synch

    June 21, 2012 7:45 PM EDT Sound-Alike TV Ads Cause Major Controversy In early June, just as Beach House was enjoying a top 10 debut for its new album, "Bloom," the Baltimore indie band was also getting ready to do battle. After learning that a new Volkswagen ad a ...

  5. Backbeat: Snoop Dogg Plays Surprise Set Inside Giant Doritos Vending Machine at SXSW

    March 16, 2012 5:39 PM EDT Snoop In The Machine: Only Snoop himself didn't know he was playing inside a giant vending machine at SXSW. (Photo: Andrew Hampp) The only person who didn't know Snoop Dogg played inside a giant Doritos vending machine Thursday night was ...

  6. Swarm.fm Wins Grand Prize at Spotify's Music Hack Weekend

    February 27, 2012 5:19 PM EST Swarm.fm's Peter Watts accepts the $10,000 grand prize at the Spotify-conducted Music Apps Hack Weekend (photo: Paul Lamere). What if Spotify threw a weekend-long party for digital music hackers at a Manhattan ping pong club co-founded by Sus ...

  7. Waits Settles Opel Ads Dispute

    January 25, 2007 12:00 AM EST Gravel-voiced singer-songwriter Tom Waits has settled his lawsuit against German carmaker Adam Opel AG and its advertising agency McCann for using a sound-alike in a series of TV commercials. Waits will donate his net settlement proceeds to an unn ...

  8. Tom Waits Sues Over Soundalike

    September 20, 2005 12:00 AM EDT Singer-songwriter Tom Waits is suing car manufacturer Adam Opel AG and ad agency McCann Erickson Deutschland in Frankfurt, Germany, for using a perfect imitation of the singer's voice in a series of c Singer-songwriter Tom Waits is suing car ...