Frank Cooper

  1. Tom Silverman on the 2014 New Music Seminar: 'Who Needs Another Music Convention?'

    June 07, 2014 12:50 PM EDT “There’s really no reason for another conference, there's enough out there,” says Tom Silverman who is three days out from the 23rd iteration of his New Music Seminar , which starts this Sunday, June 8 at New York's Wyndham New Yorker ...

  2. YouTube Offers Pharrell, Pepsi, Google Preferred Ad Tool At Upfront

    May 01, 2014 8:30 AM EDT Just two years ago, YouTube touted a lineup of premium content from traditional-media players and Hollywood talent (an investment valued at over $100 million) to pitch advertisers on buying TV-quality content online. But at YouTube (and Google’s) ...

  3. Pepsi's Frank Cooper Talks iTunes Radio, Exclusive Brand Channels (Exclusive)

    September 18, 2013 6:56 PM EDT Apple’s long-awaited launch of iTunes Radio on Wednesday brings an exclusive list of sponsors -- McDonald’s, Nissan, and Procter & Gamble among them -- but only one with its own branded stations. Pepsi, iTunes Radio’s premier beverage spons ...

  4. New Music Seminar 2013: Frank Cooper, John Sykes, Rio Caraeff Talk Brand Partnerships, Mobile at ‘State of The Industry’

    June 10, 2013 5:21 PM EDT You can’t accuse the 2013 New Music Seminar of thinking small. The conference kicked off Monday morning with a wide-ranging “State of the Industry” panel featuring Frank Cooper , the chief marketing officer of PepsiCo; John Sykes , the president ...

  5. Billboard Power 100: Frank Cooper

    February 02, 2013 2:06 PM EST   No. 13 Frank Cooper Chief Marketing Officer, Global Consumer Engagement of Pepsi Sparkling Beverages PepsiCo POWER MOVE: Green-lit $50 million marketing partnership with superstar Beyoncé. THE RUNDOWN: Pepsi is the most powerful brand in terms o ...

  6. Ten Brands to Watch in 2013

    December 26, 2012 1:00 PM EST Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts. As artist ...

  7. Backbeat: Jay-Z Wows A Sold Out Barclays Center On Opening Night

    September 29, 2012 10:17 AM EDT The Barclays Center looms over Brooklyn. (Photo: Steven J. Horowitz) Jay-Z doesn't just put on shows -- he stages events. After invading Philadelphia last month for his first annual "Made in America" festival, Hov returned to his na ...

  8. Backbeat: Ne-Yo, Melanie Fiona Rock Pepsi/Billboard's Summer Beats Show Honoring Michael Jackson's 'Bad'

    August 30, 2012 1:49 PM EDT (L-R): Frank Cooper, chief marketing officer of global consumer engagement at PepsiCo, arrives at the Billboard/Pepsi Summer Beats show last night with Prometheus Global Media CEO Dottie Mattison and Bozoma Saint John, cultural branding marketer a ...

  9. Pepsi Teams With Nicki Minaj, Preps Michael Jackson Project With Diplo, A-Trak

    May 01, 2012 8:00 AM EDT Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment ...

  10. Vevo Announces Six New Original Series in Its First Upfront; Also Features John Legend, LA Reid, More

    April 25, 2012 4:41 PM EDT At Vevo's "NewFront" Wednesday, Left to right: Vevo's David Kohl, John Legend, Vevo's Rio Caraeff and Michael Cerda (Photo: Neilson Barnard, Getty Images/WireImage) NEW YORK -- Upfronts -- the annual presentations at which ...

  11. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  12. Music & Money: Execs Debate Branding Challenges

    March 05, 2009 12:00 AM EST A panel on music and branding at the 8th Annual Billboard Music & Money Symposium exposed some of the challenges major labels and brands face when they try to work together. Frank Cooper, Pepsi's VP of portfolio brands, told the audience ...