Food and drink

  1. Pepsi's Frank Cooper on Multi-Million Dollar Beyonce Deal, Becoming More Label-Like in 2013

    December 10, 2012 2:56 PM EST With Pepsi and Beyonce reuniting for a $50 million, multi-year branding dea l and creative partnership beginning in 2013, what's next for one of the music industry's most powerful, active brand partners? According to Frank Cooper, PepsiC ...

  2. Beyonce Reunites With Pepsi For $50 Million Multi-Year Ad Campaign, Creative Partnership

    December 10, 2012 12:41 AM EST Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The news of the Pepsi pact was first reported by The New Yo ...

  3. Bozoma Saint John

    November 28, 2012 3:58 PM EST Director of cultural branding, music and entertainment, Pepsico Super Brand, Super Bowl Pepsi is one of music's most powerful brands-second only to Coca-Cola, in fact, on Billboard's 2012 Maximum Exposure list-and it's also one of t ...

  4. Backbeat: Lance Bass, Mario, Guggenheim, theAudience Execs Kick Off Coca-Cola's AMA Pre-Party

    November 18, 2012 12:16 PM EST Rain may have dampened L.A.'s downtown streets, but that didn't stop American Music Awards pre-show red carpet hosts Lance Bass, Eden Sher and Tristan Wilds (90210) from hitting the town Saturday. Guests exchanged their wet footwear for ...

  5. Backbeat: will.i.am, Coca-Cola Announce New Partners at 'EKOCYCLE' Launch Event

    October 29, 2012 3:39 PM EDT Coca-Cola VP and chief sustainability officer Bea Perez with will.i.am at a launch event for "EKOCYCLE," an initiative that aims to reduce waste worldwide with visible lifestyle brands. (Photo: Kevin Mazur/Getty) will.i.am and the Coca-C ...

  6. Exclusive: Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

    October 29, 2012 1:27 PM EDT Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water , set for an early 2013 debut. The new beverage will be marketed as ...

  7. Coca-Cola in Investment Talks With Spotify

    October 11, 2012 11:47 AM EDT Coca-Cola is in discussions with Spotify to make a small investment in the digital music company. Sources tell Billboard the two companies are in negotiations, but a deal is far from being reached. Sky News first reported on Thursday that the two ...

  8. How The Whigs Use Hot Dogs To Roll Out Their New Album

    October 09, 2012 2:00 PM EDT When you sit down and start to analyze the marketing plan for the Whigs' new album Enjoy the Company , which dropped in late September on New West Records, the first place to start is "the hotdog." Hotdog! The Whigs' latest alb ...

  9. Backbeat: Members of Yeasayer, Das Racist, Neon Indian and Stereogum's Amrit Singh Premiere 'Dosa Hunt' Film

    October 08, 2012 2:35 PM EDT Dosa hunters and friends: (L-R) Stereogum's Amrit Singh, Yeasayer's Ira Wolf Tuton, Steve Marion of Delicate Steve, and Anand Wilder, member of film cast and Yeasayer. (Photo: Harley Oliver Brown) For a small sect of New York's indi ...

  10. Passion Pit Score Hot 100 Hit Thanks To Taco Bell

    September 07, 2012 8:00 AM EDT Taco Bell campaign spurs Passion Pit's Hot 100 debut. In 2012 alone, high-profile TV commercials have helped boost the chart positions of alt-rock acts like the Lumineers (Bing), Alex Clare (Internet Explorer 9), Neon Trees (Buick) and, most ...

  11. Ne-Yo, Melanie Fiona, Swizz Beatz To Celebrate Michael Jackson's 'Bad' at Pepsi/Billboard Concert Next Week

    August 21, 2012 11:15 AM EDT Pepsi will continue its year-long celebration of the 25th anniversary of Michael Jackson's Bad Aug. 29 at New York City's Gotham Hall with performances from Ne-Yo and Melanie Fiona and a DJ set from Swizz Beatz, with additional tunes fro ...

  12. Pizza Hut, Home Depot Deny Copying Black Keys Work

    August 17, 2012 7:28 PM EDT Attorneys for Pizza Hut and The Home Depot are denying that a pair of ads improperly used music by The Black Keys. The Grammy-winning band sued the companies in June, claiming they used the band's music to sell pizza and power tools. The comp ...

  13. Hops & Malt

    August 16, 2012 1:55 PM EDT Beer's Backbone Simply put, beer is fermented, hop flavored, malt sugared, liquid. The basic ingredients of beer are water, malt, hops, and yeast. The major variation in beer is the type of yeast used to ferment the product. Water comprises m ...

  14. Shiitake Mushrooms

    August 16, 2012 1:29 PM EDT Deelish, Yo The Shiitake (Lentinula edodes) (from Japanese 椎茸, シイタケ (Shiitake)) is an edible mushroom native to East Asia, which is cultivated and consume d in man ...

  15. Beacon Theatre Exec Nick Spampanato to Run L.A.'s Forum

    August 07, 2012 4:30 PM EDT Nick Spampanato, GM of the historic Beacon Theatre in New York since 2009, is moving back across the country to oversee the Forum in Inglewood, Calif., for the arena's new owner, MSG Entertainment. Spampanato served as the GM of two fabled Lo ...

  16. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...

  17. Will.i.am, Coca-Cola To Debut 'Ekocycle' During Olympics Wednesday

    July 31, 2012 9:53 AM EDT Will.i.am is teaming up with The Coca-Cola Company for a new global sustainability and recycling initiative called Ekocycle, a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes. The program will debut W ...

  18. Of Monsters and Men to Play Billboard Party in Chicago, Aug. 5

    July 27, 2012 3:51 PM EDT Billboard will rock Chicago on Sunday, Aug. 5 with a little help from critical darlings Of Monsters and Men and The Jezabels. The groups will help close out Lollapalooza weekend when they perform at the Billboard Post Party, presented by Starbucks ...

  19. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  20. Nontraditional Sponsors Make Pop Stars Reach Beyond The Core

    July 19, 2012 6:50 PM EDT Pet food and other nontraditional sponsors finding love from music fans At the recent Pitchfork Music Festival in Chicago, the sponsors included a mix of beverages (Heineken, vitaminwater), automotive companies (Acura), technology firms (Intel) an ...

  21. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  22. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  23. Exclusive: Montgomery Gentry Album to Be Sold at Buffet Inc. Chains, Benefit Military

    June 20, 2012 6:39 PM EDT Buffets, Inc., the Greer, SC-based chain that includes Ryan's, Old Country Buffet and other restaurants, will make its first foray into music by offering Montgomery Gentry's latest album, Rebels on the Run . Proceeds from sales will bene ...

  24. Pepsi and Billboard Join Forces for Summer Beats Concert Series

    June 20, 2012 7:50 AM EDT Pepsi and Billboard today announced the first-ever "Summer Beats Concert Series." This new program will include three Twitter-enabled shows during the summer season featuring performances by Billboard chart-topping artists across multipl ...

  25. Pepsi to Launch Twitter Push With Concert Livestreams, Free Music Downloads

    May 30, 2012 7:46 AM EDT Make sure you're awake and following us for free music today! (limit 1 per follower, US Only) #soexcited #giveaway #music - Pepsi™ (@pepsi) May 30, 2012 NEW YORK (AP) -- PepsiCo Inc. is lifting the curtain on its music partnership with Twitte ...

  26. Exclusive: Starbucks To Release 'Cafe Con Musica,' Nacional Records Latin Alt Compilation

    May 22, 2012 9:36 AM EDT Starbucks, which rarely carries Latin music in its stores, has partnered with Latin indie label Nacional Records to release an exclusive compilation of Latin alternative music. "Café con Música" (Coffee With Music) will be available only ...

  27. Pepsi Revives Michael Jackson in Marketing Campaign, 1 Billion Cans

    May 04, 2012 6:30 AM EDT PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after the pop icon's landmark sponsorship deal to become the voice of the brand ...

  28. Pepsi Teams With Nicki Minaj, Preps Michael Jackson Project With Diplo, A-Trak

    May 01, 2012 8:00 AM EDT Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment ...

  29. The Cola Wars: How Pepsi and Coke Are Battling In the Music Space

    April 30, 2012 6:30 AM EDT It's late January in Cannes, and Mark Ronson is dressed like a White Stripe. Taking the stage at the MIDEM music conference, the producer wears a bright red oxford shirt with white buttons and black skinny jeans that flare at the ankle to rev ...

  30. Video: Universal Music Latin Prez Victor Gonzalez Talks Belanova, Coca-Cola Olympic Partnership

    April 24, 2012 6:40 PM EDT Universal Music Latin Entertainment president Victor Gonzalez sat down at the Billboard Latin Music Conference to talk about UMLE act Belanova's partnership with Coca-Cola in the build up to this summer's Olympics in London. Billboard La ...

  31. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  32. Spotify Announces Global Deal With Coca-Cola

    April 18, 2012 10:40 AM EDT Spotify CEO Daniel Ek announced a global partnership with Coca-Cola at Ad Age's Digital Conference this morning, according to multiple reports . "I can't reveal more details now," Elk said, "but I'm really excited abo ...

  33. Backbeat: The Walkmen Preview Upcoming Album 'Heaven,' Sponsor Captain Morgan

    April 13, 2012 5:28 PM EDT (Photo: Andrew Hampp) The Walkmen previewed tracks from upcoming album Heaven (out June 5 on Fat Possum/Bella Union ) at a private concert held Wednesday night at New York's 8 Bond Street. The appearance was the kick-off of a 10-city event se ...

  34. Diet Coke Unveils New Madonna-Inspired Bottle

    April 12, 2012 6:19 PM EDT Diet Coke has unveiled a new line of fashionable bottles, one of which draws inspiration from Madonna's infamous cone bra ensemble. Famed French designer Jean Paul Gaultier -- the man who created Madge's iconic 1990 outfit -- was recentl ...

  35. Mary J. Blige Burger King Ad Pulled, Criticized

    April 03, 2012 9:46 PM EDT Mary J. Blige's apparent love for chicken sandwiches will go unsung -- for at least a little while. Mary J. Blige Testifies for Burger King Chicken In New Commercial The unconventional advertisement in which she is featured, belting out her g ...

  36. Mary J. Blige Testifies for Burger King Chicken In New Commercial

    April 03, 2012 11:30 AM EDT Jay-Z isn't the only musician making news for a commercial appearance this week: None other than the Queen of Hip-Hop Soul, Mary J. Blige, is the star of Burger King's latest ad for chicken snack wraps. "Crispy chicken, fresh lettuc ...

  37. How Mountain Dew Booked Lil Wayne for SXSW, DeWeezy Campaign

    March 15, 2012 9:58 PM EDT On a crowded Thursday night of exclusive showcases in Austin -- T.I., B.o.B. and Wale at the Warner Sound, Bruce Springsteen at ACL Live, Fiona Apple at Pitchfork and Snoop Dogg opening the Doritos stage -- Lil Wayne's headlining gig at Cash ...

  38. Great GoogaMooga Festival Comes To Brooklyn

    March 08, 2012 11:00 AM EST Superfly Presents, the organization behind the Bonnaroo and Outside Lands music and arts festivals, is branching out to Brooklyn to bring a new food, drink and music festival to Prospect Park. Called The Great GoogaMooga, the festival will feature ...

  39. Doritos, H&M, Chrysler Take Top Super Bowl Ad Honors -- Pepsi's Elton Ad Tops Music

    February 06, 2012 12:53 PM EST As Twitter reached record highs last night - 9,420 sports-related tweets per second, according to Twitter's blog - many brands clamored to lead the conversation in the ever-fickle social media-sphere. According to BrandBowl, a real-time analy ...

  40. Backbeat: Windish Agency, Ticketfly Throw L.A. Taco Party For Touring Execs @ New Echo Park Digs

    February 06, 2012 12:07 PM EST The Windish Agency president Tom Windish (left) welcomes the company's Chicago-based booking agent Sam Hunt to the firm's Los Angeles office in Echo Park, which opened last year. The new office is conveniently just steps away from Los An ...

  41. Super Bowl Goes Organic Thanks To Farm Aid

    February 03, 2012 8:41 PM EST Concessions at the Super Bowl Sunday, for the first time, will serve organic food, sourced through Farm Aid, the music-industry-backed group that supports American farmers. The chili on offer at Lucas Oil Stadium in Indianapolis "will be the ...

  42. Urban Act Chino y Nacho Partner With McDonald's In Happy Meal Campaign

    February 03, 2012 8:16 PM EST Chino y Nacho, the Venezuelan urban and tropical act, are partnering with McDonald's in a campaign that will have the entertainers tied to the popular Happy Meal with their images and a chance to hang with the duo. The Happy Meal campaign, &q ...

  43. Nicki Minaj's Rider: What She's Demanding For Her Super Bowl Dressing Room

    February 02, 2012 7:45 AM EST The organizers of the Super Bowl better watch out. Nicki Minaj, who will perform onstage with Madonna at the halftime show, seems to have quite a list of requirements in order to make her stay backstage comfortable. A copy of the "Super Bass& ...

  44. Billboard Power 100: Emmanuel Seuge

    January 27, 2012 10:00 AM EST No. 16 Emmanuel Seuge Head of Global Sports and Entertainment Marketing Coca-Cola Twitter: @manuseuge Teaching The World To Sing... In the 2012 music business, brands are the new banks. And Coca-Cola is music's biggest bank. Between the Olymp ...

  45. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  46. Web Trends: Radiohead contributes 14 songs to new documentary

    January 24, 2012 4:30 PM EST Google Trends: None to Report Twitter Music Trend: None to Report Digg Music News/Video 24 Hours:None to Report ¨NPR Music Most Viewed: 1. First Listen: Leonard Cohen, 'Old Ideas' 2. 78 78s: In Search Of Lost Time 3. New Mix: Blistering ...

  47. Backbeat: The Syndicate Execs Talk Taco Bell Feed The Beat, Conflict of Interest Parties, Andrew W.K.

    December 07, 2011 12:10 PM EST Pictured at the Syndicate's office (which now has a much better heating and cooling system) are (from left) director of publicity Jerry Graham, senior director of marketing and sponsorships Graham Rothenberg, Teitelman (both seated) and GM Re ...

  48. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  49. The Industrial Production Process Behind Beer

    November 11, 2011 1:47 PM EST The family of beverages generally referred to as "beer" has been brewed for centuries. Beers are obtained by the yeast fermentation of malted cereal grains, to which hops and water have been added. Brewing has evolved from a cottage craf ...

  50. Waffle House Claims Trademark Infringement Against Rapper J.R. Bricks' 'Waffle House' Song

    August 04, 2011 4:45 PM EDT After receiving a cease and desist letter for his debut song "Waffle House" from the restaurant franchise over trademark infringement, Atlanta-based rapper J.R. Bricks offered to rename the song in German ("WaffelHaus") and cal ...

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