Fiat

  1. Sean ‘Diddy’ Combs, Pharrell Williams’ ‘Happy’ Featured in Fiat Ad Global Campaign (Exclusive)

    February 12, 2014 9:00 AM EST Following its 2011 spots featuring J-Lo (including a music video-like spot where she performs her single “Papi”) and its 2013 campaign with Pitbull and Arianna singing “Sexy People,” Fiat is upping the ante for its new 2014 global campaign. Set ...

  2. Exclusive: Fader Fort Returning to SXSW Without Fiat

    January 25, 2012 6:21 PM EST Fiat will not return as the sponsor of the Fader Fort at South by Southwest this year, Billboard has learned. Following a one-year sponsorship that saw record attendance at SXSW (58,000 attendees across four days) and at New York's CMJ Music ...

  3. Jennifer Lopez Reclaims Her Crown as Branding Queen

    December 12, 2011 3:53 PM EST At this time last year, Jennifer Lopez was still licking her wounds from a rough 2010. She kicked off the year with a poorly received performance of single "Louboutins," got dropped by Epic Records and failed to relaunch her film career ...

  4. CMJ Fader Fort: Will Fiat Stay Committed?

    October 12, 2011 10:39 AM EDT After a relatively low-key, title sponsor-free 2010 , the Fader Fort is returning to CMJ next week with a host of new partners. Presenting sponsor Fiat steps in for longtime sponsor Levi's, continuing its sponsorship from this year's Sou ...

  5. Jennifer Lopez Debuts New Fiat Commercial After Last Spot Called 'Decade's Worst' (Watch)

    October 10, 2011 1:41 PM EDT Jennifer Lopez is expanding her relationship with Fiat, after the Chrysler brand sponsored her "Papi" music video last month and featured clips in a widely-seen 30-second TV campaign. In a new 60-second TV commercial debuting today on br ...

  6. Eminem's Publisher Files Lawsuit Against Audi's Chrysler-Like Ad (Watch)

    June 03, 2011 6:15 AM EDT Eight Mile Style LLC, the Detroit-based publisher of Eminem's copyrights, is seeking a cease-and-desist order against Audi AG, alleging that a new European commercial makes unauthorized use of the rapper's song "Lose Yourself" ...

  7. Faithless, Fiat Partner On TV Promo

    August 09, 2010 12:00 AM EDT Veteran U.K. dance act Faithless is experimenting with new methods of reaching its audience during the current album campaign. Faithless' sixth studio album, "The Dance," was released on its own Nate's Tunes label in May. The b ...

  8. Sony Artists To Steer Chrysler Podcast

    January 03, 2007 12:00 AM EST Sony BMG's Legacy Recordings has licensed a number of artists for a promotional video podcast produced by Rock River Communications on behalf of DaimlerChrysler. The podcast series is designed to promote Chrysler's new MyGig 20 GB in-car ...