Fiat

  1. Strategy for Pharrell’s ‘G I R L’ Album Banks on Oscars, Red Bull Ad and Europe (Exclusive)

    February 19, 2014 9:34 PM EST Prior to the release of Pharrell Williams’ new album, “G I R L,” on March 3, his music will be heard in a Red Bull TV ad, promos on ABC’s “Good Morning America” and, quite possibly, on eBay. The wildly popular first single, “Happy,” will definit ...

  2. Sean ‘Diddy’ Combs, Pharrell Williams’ ‘Happy’ Featured in Fiat Ad Global Campaign (Exclusive)

    February 12, 2014 9:00 AM EST Following its 2011 spots featuring J-Lo (including a music video-like spot where she performs her single “Papi”) and its 2013 campaign with Pitbull and Arianna singing “Sexy People,” Fiat is upping the ante for its new 2014 global campaign. Set ...

  3. Biz to Host Live Streams of Midem Talks With WME's Geiger, Vevo's Careff and Rita Ora, Chrysler/Fiat's Francois, CISAC's Jarre

    January 03, 2014 1:47 PM EST As previously reported , this year's edition of long-running international music conference Midem sees the launch of Midem Talks, a new four-day series of discussions led by prominent members of the industry. The Talks, which take place Feb. ...

  4. Lexus Puts Poetry In Motion

    August 30, 2012 1:30 PM EDT The luxury car brand looks to reach affluent African-Americans through music/spoken-word events and TV's 'Verses & Flow'. At a time when virtually every major automotive brand has its own music strategy -- even Fiat hired Jennif ...

  5. Post 'American Idol' -- What Lies Ahead For Steven Tyler and Jennifer Lopez?

    July 13, 2012 3:42 PM EDT An old saying contends houseguests and fish last about three days. Swap out days for TV seasons and it appears destined to apply to singing competition judges as well. Steven Tyler announced Thursday (July 12) he would not return to "American ...

  6. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  7. Billboard.biz's 2012 SXSW Blog

    March 09, 2012 2:42 PM EST March 13, 2012 | EXCLUSIVE Exclusive: Ginger Baker Documentarian To Next Tackle Bill Laswell "Beware of Mr. Baker" director Jay Bulger (center) and producer Fisher Stevens (right) are interviewed during the film's press day on Sunda ...

  8. Exclusive: Converse Is New Fader Fort Sponsor at SXSW; Santigold, Zola Jesus to Perform

    February 28, 2012 12:22 PM EST After eleven years as one of the biggest unofficial events at South by Southwest, the Fader Fort is going legit. This year's Fort will be an official SXSW showcase for the first time, and will be named The Fader Fort Presented by Converse to ...

  9. Exclusive: Fader Fort Returning to SXSW Without Fiat

    January 25, 2012 6:21 PM EST Fiat will not return as the sponsor of the Fader Fort at South by Southwest this year, Billboard has learned. Following a one-year sponsorship that saw record attendance at SXSW (58,000 attendees across four days) and at New York's CMJ Music ...

  10. Jennifer Lopez Reclaims Her Crown as Branding Queen

    December 12, 2011 3:53 PM EST At this time last year, Jennifer Lopez was still licking her wounds from a rough 2010. She kicked off the year with a poorly received performance of single "Louboutins," got dropped by Epic Records and failed to relaunch her film career ...

  11. Rihanna, the 'Sexiest Woman Alive,' Powers Up Social 50 Chart

    October 20, 2011 8:24 AM EDT A racy Esquire magazine cover and a fan-driven Facebook promotional campaign sends Rihanna flying 10-5 on Billboard's Social 50 chart this week, just as the music video for her single "We Found Love" premiered. As for the rest of th ...

  12. CMJ Fader Fort: Will Fiat Stay Committed?

    October 12, 2011 10:39 AM EDT After a relatively low-key, title sponsor-free 2010 , the Fader Fort is returning to CMJ next week with a host of new partners. Presenting sponsor Fiat steps in for longtime sponsor Levi's, continuing its sponsorship from this year's Sou ...

  13. Jennifer Lopez Debuts New Fiat Commercial After Last Spot Called 'Decade's Worst' (Watch)

    October 10, 2011 1:41 PM EDT Jennifer Lopez is expanding her relationship with Fiat, after the Chrysler brand sponsored her "Papi" music video last month and featured clips in a widely-seen 30-second TV campaign. In a new 60-second TV commercial debuting today on br ...

  14. Jennifer Lopez's 'Papi' Video Drives Her Up Social 50

    September 29, 2011 9:09 PM EDT Jennifer Lopez leaps into the top 30 of Billboard's Social 50 chart, climbing 38-29, thanks to buzz generated by her TV commercial with Fiat, a new music video, and a red-hot performance at the iHeartRadio Music Festival. During ESPN's & ...

  15. Sync Powerhouse Glitch Mob Cultivates Adventuresome Music-And Complete Artistic Control

    September 01, 2011 9:24 AM EDT To know the Glitch Mob isn't necessarily knowing how to describe the Glitch Mob. "We get people calling us all kinds of different genres," band member Justin Boreta says. "Electro band, dubstep band, electronica, glitch-hop, ...

  16. Odd Future Cuts Set Short At Billboard SXSW Showcase

    March 20, 2011 12:20 PM EDT It's been one long, thrilling and occasionally bumpy trip to SXSW for Odd Future, and the L.A. rap group's gig at Billboard's Saturday night (Mar. 19) showcase was no different. Check out all of our South by Southwest coverage here. ...

  17. Tesco Aims To Drive Faithless Sales At Gas Stations

    August 31, 2010 12:00 AM EDT Tesco, the United Kingdom's largest mass merchant, is ramping up its music operations by rolling out CD sales to its gas stations. U.K. dance band Faithless is to be the first and, for the time being, sole beneficiary of the month-long trial ...

  18. Faithless Unveils U.K. Arena Tour

    August 19, 2010 12:00 AM EDT British dance act Faithless will embark on a U.K. arena tour this fall to promote its latest studio set "The Dance" (Nate's Tunes). The nine-date tour, promoted by SJM (DF Concerts in Scotland), begins Nov. 30 at Bournemouth BIC and ...

  19. Faithless, Fiat Partner On TV Promo

    August 09, 2010 12:00 AM EDT Veteran U.K. dance act Faithless is experimenting with new methods of reaching its audience during the current album campaign. Faithless' sixth studio album, "The Dance," was released on its own Nate's Tunes label in May. The b ...

  20. Univision Amends Debt To Buy Time, Liquidity: Exec

    June 12, 2009 12:00 AM EDT A top Univision Communications executive on Thursday said the Spanish-language broadcaster amended its senior credit facility to buy time for the U.S. advertising market to recover, and added that the slide in ad sales appeared to be over for now. ...