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  1. Business Matters: What Zynga's Troubles Mean for the Music Business

    July 26, 2012 6:35 PM EDT What Zynga's Troubles Mean for the Music Business -- Games have always provided an outlet for music, but opportunities can be short-lived. A year ago Zynga was going to be the future of entertainment and provide an avenue for music to be used ...

  2. Enrique Iglesias Returns to Zynga's CityVille

    February 17, 2012 8:05 AM EST NEW YORK - For the first time ever, social gaming giant Zynga has brought back an entertainer for a second integration into one of its games. CityVille, Zynga's biggest game with 47.5 million players each month, according to AppData.com, in S ...

  3. Zynga, Online Game Maker, Prices Today's IPO at $10 a Share

    December 16, 2011 7:45 AM EST NEW YORK (AP) - Zynga is poised to harvest some cold hard cash in its initial public offering. Who knew that selling virtual cows and digital corn on Facebook would create a $7 billion company? The online game developer best known for "FarmVi ...

  4. Michael Buble, Zynga Partner for CityVille Integration

    December 15, 2011 9:46 AM EST NEW YORK - Ahead of its IPO, which is scheduled to see its stock starting to trade on Friday, social gaming giant Zynga said Wednesday that its biggest game, CityVille, will run an integration with singer Michael Buble just in time for the holiday ...

  5. Zynga's CityVille Finally Gets Music with Enrique Iglesias

    September 29, 2011 2:52 PM EDT Virtual Branding: Enrique Iglesias (left) and CityVille's Busy Business Woman are joing forces to help promote the former's "Euphoria Tour." Zynga's CityVille, the enormously popular Facebook game boasting some 72 million ...

  6. Zynga Files for IPO, Lifts Veil On Financial Performance

    July 01, 2011 2:50 PM EDT Online gaming company Zynga filed for an initial public offering on Friday (July 1) following days of expectations the company was preparing a bid to sell its shares on the public market. The company's S-1 filing puts the estimated amount to ...

  7. Zynga May File for IPO Tomorrow, Source Says

    June 28, 2011 6:18 PM EDT Online social game company Zynga plans to raise $1.5 billion to $2 billion in an initial public offering and could file paperwork with U.S. regulators as soon as Wednesday, a source familiar with the situation said on Tuesday. Zynga, the company b ...

  8. Zynga to File for IPO: Report

    May 25, 2011 7:19 AM EDT Zynga is set to file for its initial public offering as early as this week, All Things Digital reports. It would be the latest in recent IPOs of several Internet companies, including LinkedIn and Russian search giant Yandex. Zynga's valuation ...

  9. Zynga's 'GagaVille': A Litmus Test for Music in Social Games

    May 17, 2011 3:01 PM EDT Social gaming powerhouse Zynga went live today with its most aggressive foray into the music space yet-" GagaVille ." It's a significant launch because the company will be closely watching how the Lady Gaga-themed game performs as a ...

  10. Lady Gaga, Zynga Team Up to Promote New Album 'Born This Way'

    May 10, 2011 3:15 PM EDT Lady Gaga has teamed up with social gaming giant Zynga to promote and celebrate her new album, "Born This Way," ahead of its launch. The multi-pronged collaboration will allow little monsters across the world to interact with a Lady Gaga ...

  11. Lady Gaga and Zynga; WMG and New Boyz Eye Social Gaming Strategies

    April 21, 2011 2:21 PM EDT News is breaking today about a pair of new social media efforts designed to merge the popularity of social games with music acts. The Wall Street Journal leads with a report that Lady Gaga and Zynga are discussing some sort of collaboration design ...

  12. Is the Future of Music Games Social?

    April 20, 2011 1:34 PM EDT Some interesting developments this week in the music game space points to a potential rebirth of the genre as a new form of social gaming. Making the most headlines was the shuttering of JamLegend. JamLegend was a Guitar Hero-like rhythm game that ...

  13. Zynga Unveils Rewards Program

    March 15, 2011 1:45 PM EDT Social game powerhouse Zynga officially debuted its rewards program for all games on its platform today, allowing users to earn credits that can be spent on virtual goods. Called RewardVille (sticking with the naming convention behind such hits as ...

  14. Dr. Dre Teams With Mafia Wars Developer To Promote Forthcoming Album

    December 17, 2010 12:00 AM EST In yet another sign that social games are emerging as a promotional platform of potential significance, Dr. Dre has partnered with game developer Zynga to develop a variety of branded experiences within the popular game Mafia Wars. The partnership ...