Derek Jackson

  1. Backbeat: Lil Wayne Films a Mountain Dew Spot Onstage During SXSW Young Money Gig

    March 16, 2012 2:45 PM EDT Lil Wayne filming a Mountain Dew spot onstage at South by Southwest on Thursday night (Photo: Karen Civil/@teamDEWeezy) AUSTIN -- Lil Wayne was the headliner of one of the most anticipated concerts at this year's SXSW, which came in the wake ...

  2. How Mountain Dew Booked Lil Wayne for SXSW, DeWeezy Campaign

    March 15, 2012 9:58 PM EDT On a crowded Thursday night of exclusive showcases in Austin -- T.I., B.o.B. and Wale at the Warner Sound, Bruce Springsteen at ACL Live, Fiona Apple at Pitchfork and Snoop Dogg opening the Doritos stage -- Lil Wayne's headlining gig at Cash ...