Denim & Supply

  1. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  2. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...