David Rousseau

  1. Shake Your Oats: Post Foods' Honey Bunches of Oats Turns to Latin Newcomers for National Mainstream Campaign

    November 22, 2013 10:01 AM EST For the past three years, Post Foods has used artist-driven campaigns to market its Honey Bunches of Oats cereal to the Hispanic marketplace, tapping Jencarlos Canela in 2011 and Prince Royce in 2012. They've proved to be so successful that, ...